Email Marketing Specialist job description

This is a remote position and is open to candidates in the Pacific Northwest. Applicants in other areas can find our other regional postings on our careers page.

The Email Marketing Specialist is a keystone member of the Consulting Department. This role reports directly to the VP of Services, and is an independent contributor who will be working toward greater breadth of skills and client-facing experience.

The Email Marketing Specialist has experience and expertise concerning every aspect of email marketing, including:
Strategy and workflow development Campaign setup and deployment Template creation and refinement Copy creation List segmentation and maintenance Reporting Proposal creation
Additionally, the Email Marketing Specialist has a strong knowledge of numerous email marketing platforms, and the ability to learn and master new platforms as needed. These include:
Hubspot Pardot Mailchimp Marketo Campaigner ActiveCampaign
The Email Marketing Specialist has the ability and willingness to lead on projects, including both client work and internal Brafton initiatives, and will work proactively and autonomously to achieve success.

ESSENTIAL JOB FUNCTIONS & KEY SUCCESS FACTORS
The focus is generally on task execution and consultancy project support. Tasks and responsibilities may include (but are not limited to):
Executing on assigned deliverables, with the close supervision and support of the VP of Services. Working under deadline to produce quality, on-brand and on-spec work. Collaborating with other team members as part of Brafton's deliverable peer-review process. Collaborating closely with other consultants and colleagues to understand our prospects' and clients' needs, as well as the details of each assigned task. Communicating on live projects with all involved team members to ensure clarity and adherence to deadlines. Ensuring that everything we deliver is in-line with the client's expectations and meets our internal standards for quality. Assisting other team members with information synthesis, formatting, and report proofing, as directed by the VP of Services.
Additionally, this role may work toward:
Exploring and developing new service offerings, with the support of managers and senior colleagues. Working to understand and gain insights into industry trends and standards around data analysis and reporting, email marketing, lead generation, design best practice and content marketing in general. Collaborating with senior members of staff to develop strong in-house knowledge stores, policies and processes. Working closely with Brafton's development team, CMS, production teams and other departments, as is helpful, toward the timely and successful completion of these tasks.
SKILLS & REQUIREMENTS:
Bachelor's degree preferred Minimum two years of relevant work experience preferred Excellent written and verbal communication skills Knowledge of the evolving email marketing landscape Technical knowledge of multiple email marketing platforms
TIME B REAKOUT:
70 percent independent contributor email marketing work 20 percent internal or client-facing communications 10 percent misc.
Some travel may be required for on-site client meetings, once travel becomes safe and feasible again.
Benefits Include: Health, Dental, Vision, Colonial Life, 401k with Match, Paid Time Off, remote work perks and more!

EQUAL OPPORTUNITY | E-VERIFY: Brafton is an Equal Opportunity employer. In addition to federal law requirements, Brafton complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, transfers, leave of absence, compensation and training.

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States and with Brafton (i.e., H1-B visa, F-1 visa (OPT), TN visa or any other non-immigrant status).

• Bachelor’s degree in Business Management, Marketing, Communication or related field.
• 2-3 years’ email and digital marketing campaign creation and management; retail/e-commerce experience preferred;
• Email Marketing certifications – i.e., Hubspot, SugarMarket, MailChimp, Google, Salesforce preferred;
• Working knowledge of CRM tools and how they work in conjunction with email marketing; SugarCRM experience preferred;
• Proven experience managing and creating high-impact, unique email marketing campaigns
• Hands-on experience in marketing automation platforms;
• Ability to manage multiple ad hoc and long-term projects simultaneously;
• Understands email marketing concepts and metrics pertaining to customer segments, customer engagement, and the customer journey;
• Expert understanding of campaign management and email service provider tools, as well as a proficient understanding of email performance metrics and benchmarks;
• Working knowledge of all areas of Marketing Communications including creative project management;
• Advanced writing, editing, proofreading and presentation skills; high attention to detail;
• Ability to harness collaboration to produce well-crafted content;
• Detailed knowledge of email regulations, best practices and compliance
• Adobe Creative Cloud, PowerPoint, Excel, Word and other project management and presentation applications;

Safety

All employees are expected to always act in a safe manner and ensure that those

around them do not put themselves or others at risk. Safety is everyone’s responsibility. At all times working safely is a condition of employment.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is frequently required to sit and stand; occasional walking and frequent use of hands to finger, handle, or feel objects, tools, or controls; reaching with hands and arms; occasionally climb stairs, balance; stoop, or kneel. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by the job include close vision, distance vision, and the ability to adjust focus (correctable) and detect color differences. Hearing abilities include the ability to hear clearly while working in person or on the telephone (correctable).

Work Environment

Work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, and photocopiers.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

• Degree in Marketing or related field preferred
• 3 years’ experience managing social media content and campaigns
• 3 years’ experience managing agency relationship and accountability for results
• Deep understanding of performance metrics for social media and email campaigns
• Proficiency in planning, coordinating, and executing multiple campaigns across multiple channels
• Experience with website analytics tools (e.g., Google Analytics)
• Ability to analyze data and provide evidence-based recommendations
• Sense of ownership and pride in your performance and its impact on company’s success
• Critical thinking and problem-solving skills
• Tendency to be a solid team player
• Good time-management skills
• Great interpersonal and communication skills

Working Conditions:

Travel may be required, about 10%.

About ServiceMaster Brands

ServiceMaster Brands ® is a leading provider of residential and commercial cleaning and restoration services. Founded in 1929, the company is home to over 2,100 franchisees across 2,600+ locations serving over 1,000,000 homes and businesses in 2021. ServiceMaster was founded with a deep commitment to integrity and customer service and does business under seven brands today across 50 states and ten countries that generate more than $3.5B in system-wide sales: ServiceMaster Restore ®, ServiceMaster Clean ®, Merry Maids ®, TWO MEN AND A TRUCK ®, Aftermath Services ®, AmeriSpec ®, and Furniture Medic ®.

While each brand maintains a distinct identity, we share a commitment to our mission to make everyday heroes more heroic. From our franchisee experience to career development to our community, our values – We Serve, We Care, We Deliver, We Do - guide us.

Working as part of our team means bringing your best ideas to work every day and seeing the impact of your contributions. Stars in our company at all levels are builders—they love to create, lead and see their plan come to life. Our best people understand that while great ideas are important, they require incredible focus and teamwork to execute. Life inside our company is the opportunity to do the best work of your career with a high energy.

ServiceMaster Brands is headquartered in Atlanta, Georgia.

Roark Capital Group acquired ServiceMaster Brands in October 2020. Roark focuses on investing in the consumer and business services sectors, with a specialization in multi-location and franchised businesses. Since inception, affiliates of Roark have invested in 100 multi-location, franchised brands, which collectively generate $62 billion in annual system revenues from 66,000 locations in 50 states and 89 countries. Please visit www.roarkcapital.com to learn more.

It is the policy of ServiceMaster Brands, in accordance with all applicable laws, to recruit, hire, train, and promote persons in all job titles without regard to race, color, national origin, genetic information, religious beliefs, sex, gender identity, sexual orientation, age, marital status, pregnancy, disability, protected veteran status, or any other protected classifications, activities, or conditions as required by federal, state and local laws.