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Email marketing specialist salary
Average email marketing specialist salary
$59,561
Understanding the Salary Landscape for Email Marketing Specialists
Email Marketing Specialists earn an average salary of $59,561 per year in the United States. This figure reflects various factors, including geographical location, industry, and experience level. Entry-level positions may start at around $40,000, while seasoned professionals can earn upwards of $80,000, especially in high-demand markets.
States like California and New York typically offer higher salaries due to increased demand for digital marketing skills. In addition, sectors such as technology and finance often provide more competitive pay compared to retail or non-profit organizations.
Experience plays a significant role in salary potential. Entry-level specialists often focus on tasks like content creation and campaign management, while experienced professionals may lead strategic initiatives or manage teams, resulting in higher compensation.
For those seeking to enhance their earning potential, pursuing certifications in email marketing tools and analytics can be beneficial. Networking with industry professionals and staying updated on trends also plays a crucial role in career advancement.
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Where can an Email Marketing Specialist earn more?
Email marketing specialist salaries by experience level
| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level email marketing specialist | $37,400 | $17.97 |
| Mid-level email marketing specialist | $63,100 | $30.34 |
| Senior-level email marketing specialist | $103,000 | $49.69 |
Email marketing specialist salary estimates from across the web
Average email marketing specialist salary by state
The highest-paying states for email marketing specialists are Delaware, New York, and New Jersey. The lowest average email marketing specialist salary states are West Virginia, Kentucky, and Kansas.
- State view
- County view
Highest paying states for email marketing specialists
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Delaware | $82,474 | $39.65 |
| 2 | Washington | $69,248 | $33.29 |
| 3 | Minnesota | $67,748 | $32.57 |
| 4 | Arkansas | $67,674 | $32.54 |
| 5 | Connecticut | $64,210 | $30.87 |
| 6 | New York | $72,874 | $35.04 |
| 7 | Texas | $64,988 | $31.24 |
| 8 | Pennsylvania | $60,652 | $29.16 |
| 9 | Georgia | $62,645 | $30.12 |
| 10 | North Carolina | $60,592 | $29.13 |
| 11 | New Hampshire | $59,737 | $28.72 |
| 12 | Ohio | $64,330 | $30.93 |
| 13 | New Jersey | $72,824 | $35.01 |
| 14 | Colorado | $62,885 | $30.23 |
| 15 | Maine | $58,240 | $28.00 |
| 16 | Iowa | $59,016 | $28.37 |
| 17 | South Dakota | $56,821 | $27.32 |
| 18 | Montana | $58,908 | $28.32 |
| 19 | Alaska | $60,032 | $28.86 |
| 20 | Michigan | $57,618 | $27.70 |
| 21 | Nebraska | $54,812 | $26.35 |
| 22 | Massachusetts | $61,819 | $29.72 |
| 23 | District of Columbia | $67,841 | $32.62 |
| 24 | California | $65,804 | $31.64 |
| 25 | North Dakota | $54,416 | $26.16 |
| 26 | Illinois | $61,139 | $29.39 |
| 27 | Rhode Island | $55,722 | $26.79 |
| 28 | Vermont | $54,838 | $26.36 |
| 29 | Louisiana | $57,171 | $27.49 |
| 30 | Tennessee | $54,439 | $26.17 |
| 31 | Virginia | $56,480 | $27.15 |
| 32 | Wyoming | $52,052 | $25.02 |
| 33 | Florida | $54,505 | $26.20 |
| 34 | South Carolina | $55,384 | $26.63 |
| 35 | Utah | $54,082 | $26.00 |
| 36 | New Mexico | $54,450 | $26.18 |
| 37 | Indiana | $53,674 | $25.80 |
| 38 | Idaho | $53,470 | $25.71 |
| 39 | Nevada | $52,623 | $25.30 |
| 40 | Missouri | $53,995 | $25.96 |
| 41 | Maryland | $53,344 | $25.65 |
| 42 | Wisconsin | $51,730 | $24.87 |
| 43 | Hawaii | $42,372 | $20.37 |
| 44 | Arizona | $49,139 | $23.62 |
| 45 | Alabama | $51,710 | $24.86 |
| 46 | Kansas | $47,564 | $22.87 |
| 47 | West Virginia | $48,217 | $23.18 |
| 48 | Kentucky | $48,166 | $23.16 |
| 49 | Oregon | $51,697 | $24.85 |
| 50 | Mississippi | $44,841 | $21.56 |
| 51 | Oklahoma | $46,147 | $22.19 |
Highest paying cities for email marketing specialists
The highest-paying cities for email marketing specialists are Wilmington, DE, New York, NY, and Jersey City, NJ.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Wilmington, DE | $82,678 | $39.75 |
| 2 | New York, NY | $73,027 | $35.11 |
| 3 | Jersey City, NJ | $72,940 | $35.07 |
| 4 | Bothell, WA | $69,443 | $33.39 |
| 5 | San Francisco, CA | $68,190 | $32.78 |
| 6 | Washington, DC | $67,835 | $32.61 |
| 7 | Minneapolis, MN | $67,732 | $32.56 |
| 8 | Austin, TX | $65,344 | $31.42 |
| 9 | Columbus, OH | $64,287 | $30.91 |
| 10 | Broomfield, CO | $62,898 | $30.24 |
| 11 | Atlanta, GA | $62,829 | $30.21 |
| 12 | Boston, MA | $61,846 | $29.73 |
| 13 | Chicago, IL | $61,193 | $29.42 |
| 14 | Philadelphia, PA | $60,979 | $29.32 |
| 15 | Raleigh, NC | $60,654 | $29.16 |
| 16 | Cedar Rapids, IA | $59,052 | $28.39 |
| 17 | Providence, RI | $55,734 | $26.80 |
| 18 | Salt Lake City, UT | $54,015 | $25.97 |
| 19 | Fort Lauderdale, FL | $53,735 | $25.83 |
| 20 | Fishers, IN | $53,688 | $25.81 |
Email Marketing Specialists are the most in-demand in these five cities:
Email marketing specialist salary details
An email marketing specialist's salary ranges from $47,000 a year at the 10th percentile to $74,000 at the 90th percentile.
What is an email marketing specialist's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $74,000 | $6,167 | $36 |
| 75th Percentile | $67,000 | $5,583 | $32 |
| Average | $59,561 | $4,963 | $29 |
| 25th Percentile | $52,000 | $4,333 | $25 |
| 10th Percentile | $47,000 | $3,917 | $23 |
Highest paying email marketing specialist jobs
The highest paying types of email marketing specialists are product specialist, marketing executive, and marketing consultant.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Marketing Communications Coordinator | $49,151 | $4,096 | $23.63 | 96,492 |
| Marketing Internship | $30,260 | $2,522 | $14.55 | 122,135 |
| Marketing & Events Coordinator | $41,447 | $3,454 | $19.93 | 84,375 |
| Sales And Marketing Internship | $42,269 | $3,522 | $20.32 | 142,820 |
| Marketing Consultant | $70,593 | $5,883 | $33.94 | 88,935 |
| Marketing Coordinator | $48,326 | $4,027 | $23.23 | 91,281 |
How would you rate the starting salaries for email marketing specialists, as well as the prospects for salary advancement?
Zachary Johnson Ph.D.
Associate Professor of Marketing and Founder, ProfVal.com, Adelphi University
Top companies hiring email marketing specialists now:
Which companies pay email marketing specialists the most?
Email marketing specialist salaries at RH and Torrid are the highest-paying according to our most recent salary estimates. In addition, the average email marketing specialist salary at companies like Things Remembered and Uber Technologies are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | RH | $75,733 | $36.41 |
| 2 | Torrid | $74,969 | $36.04 |
| 3 | Things Remembered | $70,805 | $34.04 |
| 4 | Uber Technologies | $70,336 | $33.82 |
| 5 | Chewy | $69,850 | $33.58 |
| 6 | Artisan Partners | $68,487 | $32.93 |
| 7 | M&T Bank | $67,667 | $32.53 |
| 8 | Shoe Carnival | $65,906 | $31.69 |
| 9 | Canon | $65,841 | $31.65 |
| 10 | Stephens | $65,584 | $31.53 |
| 11 | FUJIFILM Diosynth Biotechnologies | $65,396 | $31.44 |
| 12 | Navient | $65,318 | $31.40 |
| 13 | Genesco | $64,706 | $31.11 |
| 14 | AAA FACILITY SERVICES | $64,413 | $30.97 |
| 15 | Shopko Optical | $64,191 | $30.86 |
| 16 | Shutterstock | $64,155 | $30.84 |
| 17 | NetJets | $63,971 | $30.76 |
| 18 | Bass Pro Shops | $63,807 | $30.68 |
| 19 | Medtronic | $63,521 | $30.54 |
| 20 | Rent-A-Center | $63,380 | $30.47 |
Wage gap by gender, race and education
Email Marketing Specialist salary by industry
The average email marketing specialist salary varies across industries:
- The average email marketing specialist salary in the retail industry is $61,272, the highest of any industry.
- The average email marketing specialist salary in the finance industry is $57,833.
- Email marketing specialists in the technology industry earn an average salary of $54,910, the lowest of any industry.
Highest paying industries for email marketing specialists
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Retail | $61,272 | $29.46 |
| 2 | Internet | $57,833 | $27.80 |
| 3 | Media | $56,580 | $27.20 |
| 4 | Technology | $54,910 | $26.40 |
High paying email marketing specialist jobs
Email marketing specialist salary trends
The average email marketing specialist salary has risen by $5,032 over the last ten years. In 2014, the average email marketing specialist earned $54,529 annually, but today, they earn $59,561 a year. That works out to a 5% change in pay for email marketing specialists over the last decade.
Compare email marketing specialist salaries for cities or states with the national average over time.
Average email marketing specialist salary over time
Compare email marketing specialist salaries for individual cities or states with the national average.
Email marketing specialist salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $59,600 | $28.64 | +3.1% |
| 2024 | $57,700 | $27.76 | +1.1% |
| 2023 | $57,100 | $27.46 | -0.2% |
| 2022 | $57,200 | $27.51 | +1.1% |
| 2021 | $56,600 | $27.22 | +0.7% |
Recently added email marketing specialist salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Teksystems | Email Marketing Specialist | Grand Rapids, MI | 06/28/2025 | $75,132 |
| Paleovalley | Email Marketing Specialist | Erie, CO | 06/28/2025 | $70,000 |
| CRG | Email Specialist | Greensboro, NC | 06/27/2025 | $45,914 |
| Oh Beauty | Email & SMS Marketing Specialist | Chino, CA | 06/27/2025 | $50,000 |
| Dish Network Corporation | Acquisition Email Marketing Specialist II | Littleton, CO | 06/26/2025 | $63,150 |
| Rag & Bone | Email Marketing & SMS Specialist | New York, NY | 06/26/2025 | $70,000 |
| Robert Half | Email Marketing Specialist | Clearwater, FL | 06/24/2025 | $55,000 |
| Delhaize America | Marketing Specialist-Email and Push | Scarborough, ME | 06/24/2025 | $72,880 |
| Delhaize America | Marketing Specialist-Email and Push | Chicago, IL | 06/24/2025 | $72,880 |
| Delhaize America | Marketing Specialist-Email and Push | Hyattsville, MD | 06/24/2025 | $72,880 |
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