What does an Email Marketing Specialist do?
Email marketing specialists are employed to perform marketing tasks. These marketing specialists utilize email as a medium to reach potential and existing customers. They create campaigns for brands and to enhance traffic. It is their job to send and respond to emails. They establish a reputation in the competitive market. In businesses, they are considered important for the analysis of market data on the regional, national, and local levels. Knowledge of marketing and communication skills are important for this job.
Email marketing specialist responsibilities
Here are examples of responsibilities from real email marketing specialist resumes:
- Manage content via internal CMS.
- Establish and manage all B2C messages (email, SMS, social media).
- Improve response and performance rates by preparing and managing target campaign lists and A/B testing.
- Manage software of PPE vending machines by allocating rights, generating reports of usage and invoicing.
- Use technical ability to master internal admin systems, manage accounts, troubleshoot bugs, solve issues that pop up.
- Develop, present, and manage SEO, social & content strategies that meet management's marketing objectives for multiple clients.
- Build segmentation and personalization through SQL and Responsys.
- Update and edit flash banner using photoshop and flash.
- Maintain customer records and call documentation in a CRM system.
- Oversee SEM campaigns with goal of driving new customer acquisition.
- Create highly target segments using the Spotfire and Salesforce platforms.
- Maintain OSHA logs for Rinchem facilities ensuring current status of logs.
- Help to troubleshoot and solve client issues within their Marketo instances.
- Create programs for trigger emails, drip campaigns, and A/B tests.
- Proofread / QA all emails to ensure they are free of errors.
Email marketing specialist skills and personality traits
We calculated that 18% of Email Marketing Specialists are proficient in Email Marketing, Digital Marketing, and Email Campaigns. They’re also known for soft skills such as Detail oriented, Analytical skills, and Communication skills.
We break down the percentage of Email Marketing Specialists that have these skills listed on their resume here:
- Email Marketing, 18%
Web Production Supervisor Responsible for creating/coding design concepts for web pages, email marketing campaigns and supporting design development initiatives.
- Digital Marketing, 9%
Advised and educated other marketing team members on integrated digital marketing activities.
- Email Campaigns, 6%
Collaborated with several departments to generate and send promotional email campaigns; reported and analyzed data from campaigns.
- B Testing, 6%
Developed and monitored A/B Testing strategies on subject lines, call to actions, image vs. text, etc.
- A/B, 5%
Developed A/B tests and optimized performance related to list, promotion, and creative.
- Salesforce Marketing Cloud, 5%
Monitor and address email deliverability issues with ExactTarget/SalesForce Marketing Cloud and internal customer relations department.
"email marketing," "digital marketing," and "email campaigns" are among the most common skills that email marketing specialists use at work. You can find even more email marketing specialist responsibilities below, including:
Detail oriented. One of the key soft skills for an email marketing specialist to have is detail oriented. You can see how this relates to what email marketing specialists do because "market research analysts must pay attention to minutiae to evaluate data." Additionally, an email marketing specialist resume shows how email marketing specialists use detail oriented: "provided detailed performance metrics for email campaigns and ensured compliance with legal regulations. "
Analytical skills. Another essential skill to perform email marketing specialist duties is analytical skills. Email marketing specialists responsibilities require that "market research analysts must evaluate large amounts of data and information related to market conditions." Email marketing specialists also use analytical skills in their role according to a real resume snippet: "partnered with graphic designers, it and crm analysts to test and analyze business objectives for the email channel. "
Communication skills. This is an important skill for email marketing specialists to perform their duties. For an example of how email marketing specialist responsibilities depend on this skill, consider that "market research analysts must be able to clearly convey information when gathering material, interpreting data, and presenting results to clients." This excerpt from a resume also shows how vital it is to everyday roles and responsibilities of an email marketing specialist: "make outbound calls to account holders that need additional assistance beyond email communication. ".
The three companies that hire the most email marketing specialists are:
- The Independent Traveler50 email marketing specialists jobs
- Yahoo6 email marketing specialists jobs
- Chewy4 email marketing specialists jobs
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Compare different email marketing specialists
Email marketing specialist vs. Marketing communications coordinator
Marketing communications coordinators play an administrative role in supporting the communications department in the execution and monitoring of communications strategies. The coordinators establish public relations and marketing materials and implement advertising and marketing campaigns. They plan and organize promotional presentations and update calendars. Among the necessary skills for this job are interpersonal skills, computer skills, communication skills, and marketing techniques. They should also have a degree in communications or marketing.
These skill sets are where the common ground ends though. The responsibilities of an email marketing specialist are more likely to require skills like "b testing," "a/b," "salesforce marketing cloud," and "html css." On the other hand, a job as a marketing communications coordinator requires skills like "press releases," "powerpoint," "trade shows," and "instagram." As you can see, what employees do in each career varies considerably.
Marketing communications coordinators really shine in the manufacturing industry with an average salary of $58,199. Comparatively, email marketing specialists tend to make the most money in the retail industry with an average salary of $61,272.On average, marketing communications coordinators reach similar levels of education than email marketing specialists. Marketing communications coordinators are 1.9% more likely to earn a Master's Degree and 0.1% less likely to graduate with a Doctoral Degree.Email marketing specialist vs. Marketing internship
Marketing interns are usually marketing students or fresh graduates who are interested in getting actual work experiences before taking on a full-time job. They usually have an interest or academic background related to marketing. They assist marketing teams in most of their daily activities, sit in their meetings, record minutes of these meetings, take note of action plans, and attend other events related to marketing. They also assist in preparing collateral and other marketing materials, join brainstorming sessions, or any other activity that will help enrich their experience.
While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that email marketing specialist responsibilities requires skills like "email marketing," "a/b," "salesforce marketing cloud," and "html css." But a marketing internship might use other skills in their typical duties, such as, "powerpoint," "press releases," "market research," and "instagram."
Marketing interns may earn a lower salary than email marketing specialists, but marketing interns earn the most pay in the technology industry with an average salary of $33,333. On the other hand, email marketing specialists receive higher pay in the retail industry, where they earn an average salary of $61,272.Average education levels between the two professions vary. Marketing interns tend to reach similar levels of education than email marketing specialists. In fact, they're 1.0% less likely to graduate with a Master's Degree and 0.1% more likely to earn a Doctoral Degree.What technology do you think will become more important and prevalent for Email Marketing Specialists in the next 3-5 years?
William Sholl
Assistant Professor of Marketing, Defiance College
Applications of mobile technology are also a growing area in marketing. The techniques of "geo-conquesting" and "geo-fencing" through mobile technology allow firms to distribute time-sensitive, location-based marketing offerings to potential customers. For example, a coffee shop can text a special offer for a discounted latte to a potential customer as they drive down the street, headed to the shop's location.
Email marketing specialist vs. Marketing & events coordinator
A marketing and events coordinator is responsible for planning, producing, and supervising the execution of communications and marketing plan activities such as promotions, collateral materials, and media. You are expected to create materials to deliver the company's messages to the media and the public. You will perform other tasks that may include overseeing and coordinating conferences, seminars, and meetings, planning the communications calendar to ensure the program is executed on time, and participating in budget management and development. You are also expected to ensure information accuracy through proofreading.
There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, an email marketing specialist is likely to be skilled in "email marketing," "digital marketing," "b testing," and "a/b," while a typical marketing & events coordinator is skilled in "event planning," "trade shows," "powerpoint," and "press releases."
Marketing & events coordinators earn the highest salary when working in the start-up industry, where they receive an average salary of $45,389. Comparatively, email marketing specialists have the highest earning potential in the retail industry, with an average salary of $61,272.When it comes to education, marketing & events coordinators tend to earn similar degree levels compared to email marketing specialists. In fact, they're 1.7% less likely to earn a Master's Degree, and 0.1% less likely to graduate with a Doctoral Degree.Email marketing specialist vs. Sales and marketing internship
In a sales and marketing internship, one of the primary duties is to assist in marketing-related tasks under a manager's supervision. The responsibilities will vary depending on the orders or directives given. However, they will mostly revolve around conducting research and analysis, preparing reports and presentations, participating in meetings, sharing insights, identifying opportunities, and developing resource materials such as surveys and polls. There are also instances where an intern must manage social media accounts to improve brand awareness and improve client relationships.
Even though a few skill sets overlap between email marketing specialists and sales and marketing interns, there are some differences that are important to note. For one, an email marketing specialist might have more use for skills like "email marketing," "b testing," "a/b," and "salesforce marketing cloud." Meanwhile, some responsibilities of sales and marketing interns require skills like "social media marketing," "phone calls," "instagram," and "powerpoint. "
Sales and marketing interns reach similar levels of education compared to email marketing specialists, in general. The difference is that they're 2.2% more likely to earn a Master's Degree, and 0.2% more likely to graduate with a Doctoral Degree.Types of email marketing specialist
Updated January 8, 2025
