Empire Today history

In 1965, Empire Plastic Covers changed its name to Empire Home Services, adding carpet to their product line.

Since the 1970’s, anyone who wanted new Empire Carpet or Empire Flooring needed merely to recall the indelible tune as they picked up the phone.

In 1977, the company launched its first-ever TV broadcast on Chicago television stations WFLD and WGN. Little did the company know how popular these advertisements would be and how a simple jingle would become known in homes across the country.

Founded in 1993, Miami-based H.I.G. has more than $20 billion in assets under management.

The company added carpet sales a few years later, and launched its own TV jingle in 1997 in a bid to expand beyond its Hispanic customer base and go head-to-head with Empire.

In November 2002, the company was sold, and then in December 2002, adopted its current name: Empire Today.

Luna moved into retail in 2007, and operates showrooms in Addison, Deerfield, Lake Zurich, Naperville, Oakbrook Terrace and Schaumburg.

Hauldren, who also created the folksy Empire Man character, died in 2011 at age 89.

The acquisition also includes Chicago rival Luna Carpet, which was purchased by Empire for an undisclosed sum in January 2012.

Empire Today®, is not only committed to delivering beautiful new floors to its customers – we’re committed to our employees – ranking No.279 nationwide and No.22 in the state of Illinois on Forbes’ 2019 list of America’s Best Midsize Employers.