The Ice Bucket Challenge. Whether you love it or hate it, you can’t deny the genius virality of the campaign that has dominated social media this month, to raise awareness and funding for ALS.
Because you can’t deny the challenge (unless you’re this guy). We certainly couldn’t deny the challenge, when one of our US recruiters – Jonathan Buzelan – nominated Paul and me last week.
California is in the middle of a chronic drought, and it’s winter in Sydney (though typically delightful). We decided to meet the challenge in the most sustainable way possible, using ice-cold water from two of the most famous water-cities in the world. Enjoy!
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