What Is Market Mapping and How Do You Do It?

by Alex Burkholder
- 4 years ago
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Are you just throwing a job advertisement out there hoping to catch a quality candidate? Don’t fool yourself. Recruiting like this is the equivalent of bad fishing techniques. Throw the old, stale bait out into any old pond and wait to see what you catch. While this may be the simplest method, there’s not much chance of catching the big fish.

A better way to approach attracting candidates to your business is known as Market Mapping.