{"id":10031,"date":"2017-01-19T08:55:11","date_gmt":"2017-01-19T16:55:11","guid":{"rendered":"http:\/\/recruitloop.com\/blog\/?p=10031"},"modified":"2023-05-12T11:00:12","modified_gmt":"2023-05-12T18:00:12","slug":"social-media-recruiting","status":"publish","type":"post","link":"https:\/\/www.zippia.com\/employer\/social-media-recruiting\/","title":{"rendered":"How Social Media Can Become Your Recruiting Weapon"},"content":{"rendered":"<p>Here\u2019s something you probably don\u2019t know: each month, 300 million people use Instagram, 288 million use Twitter, and an amazing number of 890 million use Facebook <em>every day<\/em><strong>. <\/strong>Since the beginning of the social media era, communication has become extremely convenient and effective.<\/p>\n<p>Today the employment\u00a0marketplace is extremely wide due to the fact that employees can instantly connect with employers. According to some extensive research, 61% of employees use social media networks in order to research companies and potential job opportunities.<\/p>\n<p>Considering these stats, we can confidently\u00a0say that <a href=\"https:\/\/www.zippia.com\/employer\/6-tips-to-help-manage-your-brand-reputation-on-social-media\/\" target=\"_blank\" rel=\"noopener\">social media<\/a> is a huge player in the recruitment process. If we\u2019re open minded and accept the fact that social media is a <em>must<\/em> nowadays, we can then say that we\u2019ve adapted to the current marketplace conditions.<\/p>\n<p>As you can probably notice, the market changes extremely quickly. One new app might just change the entire course of things. Revolutionary networks such as Facebook create new market conditions. If we want to be productive, we must stay on track and respect the market. Innovation is key.<\/p>\n<h2 id=\"1-the-role-of-employer-branding-in-the-current-marketplace\">1. The role of employer branding in the current marketplace<\/h2>\n<p>Let\u2019s start with the definition.<\/p>\n<p><strong>\u201c<\/strong><a href=\"https:\/\/www.zippia.com\/employer\/employer-branding-attracting-top-talent\/\" target=\"_blank\" rel=\"noopener\"><em>Employer brand<\/em><\/a>\u00a0is the term commonly used to describe an organization&#8217;s reputation as an employer, and its value proposition to its employees, as opposed to its more general corporate brand reputation and value proposition to customers\u201d \u2013 Wikipedia.<\/p>\n<p>As you can see, the employer brand is your overall workplace image that job seekers look at when they evaluate your potential employment opportunity. It\u2019s the bread and butter element of your entire recruiting process. Just like your brand\u2019s image influences customers to buy from you, that\u2019s how your employer brand influences your potential future employees. If you choose to take care of it, your brand\u2019s image will create a powerful impact over time.<\/p>\n<h2 id=\"2-the-link-between-social-media-and-recruitment\">2. The link between social media and recruitment<\/h2>\n<p>As mentioned earlier, 61% of job seekers search for jobs through social networks. If that\u2019s where they look first, it is pretty safe to assume\u00a0that they will also research a company&#8217;s employer brands.<\/p>\n<p>As a company, creating and maintaining a positive employer brand will bring many benefits. First of all, potential employees are going to give your job priority due to the positive employer brand. As a business owner, you may also end up\u00a0spending less on salaries, as many employees prefer a great working environment\u00a0to receiving a higher salary\u00a0each month for working in a &#8216;slave pit&#8217;.<\/p>\n<p>By now we have established that your employer brand image is a key factor in\u00a0a successful recruiting process. If you understand how to leverage social media, you can probably stay on the top of things.<\/p>\n<p><a href=\"https:\/\/www.zippia.com\/employer\/7-unconventional-social-recruiting-channels-to-find-potential-job-applicants\/\" target=\"_blank\" rel=\"noopener\">Social recruiting<\/a> is extremely popular nowadays, and the more you take the time to learn how to master\u00a0it, the better your recruitment process will look.<\/p>\n<p><a href=\"https:\/\/www.zippia.com\/employer\/will-your-employer-brand-be-ruined-by-social-media\/\" target=\"_blank\" rel=\"noopener\">Here\u2019s<\/a> a very interesting infographic that explains how social media can ruin your employer brand. It also contains useful tips from CEOs and successful employers.<\/p>\n<h2 id=\"3-the-importance-of-your-existing-employees\">3. The importance of your existing employees<\/h2>\n<p>70% of people trust what employees say about a company over what is stated in brand advertising. For this reason\u00a0your <a href=\"https:\/\/www.zippia.com\/employer\/4-reasons-employee-stories-are-key-to-great-employer-branding\/\" target=\"_blank\" rel=\"noopener\">existing employees<\/a> play a critical role\u00a0role. If you were to put yourself in\u00a0a job-seeker&#8217;s shoes, who would you trust?<\/p>\n<p>Considering the fact that employees are the key to your employer brand performance and value, you must treat them accordingly. Over last several years, many\u00a0companies have changed their strategies and placed a greater emphasis on existing employees during the recruitment process.<\/p>\n<p>If companies and brands focus on their employees&#8217; experience, they can establish a productive and friendly environment. Most of the employees are happy to come to work, contribute, and help grow\u00a0the company.<\/p>\n<p>You can expect to have a great employer brand reputation only if your employees are totally satisfied with the conditions you are offering. So taking care of them is a priority.<\/p>\n<p>In today\u2019s employment\u00a0marketplace, good reviews and testimonials of\u00a0an employer\u2019s brand are more relevant than a customer\u2019s review of\u00a0that brand. That means that your employees are automatically your customers too. They come and go, and if\u00a0they leave, they should leave\u00a0good things behind like recommendations, positive reviews and opinions.<\/p>\n<h2 id=\"4-using-your-employees-to-improve-brand-awareness\">4.\u00a0Using your employees to improve brand awareness<\/h2>\n<p>As a business owner, hiring manager or Human Resources professional, you can ask your existing employees to help you spread the word about the employer brand (and also about potential opportunities). Everyone uses social media, <b>\u00a0<\/b>so ask\u00a0your team members to tweet about their awesome experiences at work, share some pictures of team\u00a0activities, your cool workspace, etc.<\/p>\n<p>Any positive review that\u2019s being shared by an employee is a valuable long term asset for your employer brand. When interested applicants research your brand, your employees&#8217; recommendations can be extremely valuable.<\/p>\n<p>When you are looking to recruit, tell your employees to spread the word about the vacancies. Your team members&#8217;\u00a0Twitter and LinkedIn posts will improve your chances of attracting\u00a0potential employees.<\/p>\n<h2 id=\"5-have-an-established-social-media-presence\">5. Have an established social media presence<\/h2>\n<p>To be seen as a\u00a0professional employer brand, you need to create a social media footprint.\u00a0Depending on what niche you are operating, you should choose the best options for your brand. Let me give you a short example. If your target audience is primarily a\u00a0female only demographic, you should create an Instagram profile; here\u2019s a list of useful demographics concerning social media users.<\/p>\n<p>Of course, you can choose to build profiles on all the social media platforms, but that won\u2019t turn out to be as productive as focusing on two or three and scaling your efforts continuously.<\/p>\n<p>You also need to create a social following. In order to do that, you need to share useful and relevant content on a regular\u00a0basis. Keep your social media profiles constantly updated.<\/p>\n<p>After you have a reasonable amount of followers, you can start promoting your brand. Include images or videos of\u00a0workplace activities, recognise your team&#8217;s\u00a0performance, promote your recruitment efforts, and so on.<\/p>\n<h2 id=\"6-using-social-media-to-select-potential-employees\">6. Using social media to select potential employees<\/h2>\n<p>When running\u00a0your recruitment process, you\u00a0need facts. You need proof that your candidates are actually as good as they say\u00a0they are.<\/p>\n<p>In order to test your candidates, you can organize <a href=\"https:\/\/www.zippia.com\/employer\/how-gamification-can-help-you-attract-the-best-talent\/\" target=\"_blank\" rel=\"noopener\">online competitions<\/a> through social media. Think about a relevant task that would prove someone\u2019s expertise in your chosen field. Let them know that they\u2019re participating and fighting over a potential vacancy\u00a0in your company.<\/p>\n<p>That\u2019s one\u00a0way you\u2019ll be able to figure out who\u2019s the best fit for your organisation. If candidates\u00a0are extremely selective when it comes to the brand of their potential next employer, why shouldn\u2019t you be strict with your selection process\u00a0too?<\/p>\n<p>According to a recent\u00a0survey, 50% of employers who used social media in their selection process found an issue on a\u00a0candidate&#8217;s profile that influenced them to reject their application. During the selection process, look at the candidate&#8217;s social footprint. Check out\u00a0their posts, their interests, notice the good and bad things, and include all these\u00a0factors in your hiring process.<\/p>\n<p>As an experienced HR manager, social media has truly improved my efficiency over the last few years. I believe\u00a0that social media is the best place to promote your employer brand,\u00a0attract new talent, and assist in much of the recruitment process.<\/p>\n<p>If you are involved in\u00a0recruiting in any way, consider some of these tips\u00a0and give social\u00a0recruiting a try.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apparently 50% of employers who use social media recruiting strategies find an issue on a profile that influences them to reject a candidate. Where would you fit on the spectrum?<\/p>\n","protected":false},"author":13,"featured_media":10032,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[73,63],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Social Media Can Become Your Recruiting Weapon<\/title>\n<meta name=\"description\" content=\"Apparently 50% of employers who use social media recruiting strategies find an issue on a profile that influences them to reject a candidate.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zippia.com\/employer\/social-media-recruiting\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Social Media Can 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