{"id":10407,"date":"2023-01-08T06:45:02","date_gmt":"2023-01-08T14:45:02","guid":{"rendered":"http:\/\/recruitloop.com\/blog\/?p=10407"},"modified":"2023-05-11T15:10:51","modified_gmt":"2023-05-11T22:10:51","slug":"how-much-bad-reputation-cost-business-infographic","status":"publish","type":"post","link":"https:\/\/www.zippia.com\/employer\/how-much-bad-reputation-cost-business-infographic\/","title":{"rendered":"How Much Does a Bad Reputation Cost Your Business? [Infographic]"},"content":{"rendered":"<p><!--Skip-->\n<link href=\"https:\/\/static.zippia.com\/galleries\/css\/htgaj.css\" rel=\"stylesheet\"\/>\n<p>Nowadays, employees aren\u2019t just looking for the usual benefits a company offers such as job security and opportunities for advancement. They are also looking closely at the company\u2019s reputation. In fact, 84% of employees would consider quitting their job to take an offer from a company with a better\u00a0reputation.<\/p>\n<p>Today your current and potential future employees\u00a0view the organization the same way as\u00a0the general public perceives it. The image you project and the word that goes around are the only means by which they know of your company.<\/p>\n<p>So, if you want to <a href=\"https:\/\/www.zippia.com\/employer\/11-employee-perks-to-attract-top-talent-infographic\/\" rel=\"noopener noreferrer\" target=\"_blank\">attract the best potential employees<\/a>, you must give them enough reason to choose your organization. But, how do you <a href=\"https:\/\/www.zippia.com\/employer\/how-to-attract-a-rockstar-employee\/\" rel=\"noopener noreferrer\" target=\"_blank\">attract the best candidates<\/a> for the current vacancies in your organization?<\/p>\n<p><b>Key Takeaways:<\/b><\/p>\n<ul class=\"large-bullets\">\n<li>\n<p>If a business has negative reviews, <b>80%<\/b> of customers who were surveyed said they wouldn&#8217;t buy from that business.<\/p>\n<\/li>\n<li>\n<p>Negative reviews outweigh positive reviews by more than <b>10 to 1<\/b>, meaning it takes at least 10 positive reviews to balance out a single negative review.<\/p>\n<\/li>\n<li>\n<p>Positive reputation can come from maintaining a high standard of ethics and by supporting high employee satisfaction.<\/p>\n<\/li>\n<\/ul>\n<p><img alt=\"how much does a bad reputation cost your business\" src=\"https:\/\/www.zippia.com\/employer\/wp-content\/uploads\/2023\/01\/how-much-does-a-bad-reputation-cost-your-business-infographic.png\" style=\"width:100%;\"\/><\/p>\n<h2 class=\"fancy\" class=\"fancy\" id=\"branding-and-reputation\">Branding and Reputation<\/h2>\n<p>First, by being <a href=\"https:\/\/www.zippia.com\/employer\/how-to-destroy-your-employer-brand-in-20-simple-steps\/\" rel=\"noopener noreferrer\" target=\"_blank\">a well-established brand<\/a> with a good reputation especially on social media. 75% of employees in the UK agree that social media is a valuable tool for managing brand reputation. By ensuring that you have good reviews from your past and present customers (and employees!), you can expect continuous employment growth.<\/p>\n<p>On the contrary, it becomes difficult to attract prospective\u00a0employees if you have a damaged stature. You can only expect to recruit the best of the best if the organization is in a position of authority and excellence.<\/p>\n<p>To achieve excellence, you must work towards building and maintaining <a href=\"https:\/\/www.zippia.com\/employer\/how-to-improve-recruiting-when-you-have-bad-reputation\/\" rel=\"noopener noreferrer\" target=\"_blank\">a solid\u00a0reputation<\/a>. You can be the employer of choice if you invest in building your brand\u2019s name and image and in protecting it.<\/p>\n<p>Aside from recruitment, your business\u2019 bottom line can take a considerable hit if your brand\u2019s reputation remains less than sterling.<\/p>\n<div ckmz=\"zippia\">\n<div class=\"row\" onclick=\"location.href='\/employer\/?src=inlinePostAJob-10407';\" style=\"font-size: 14px;color: #333; background: #fff; width: 100%; border: 1px solid #d8dee2; border-radius: 0 0 5px 5px; padding: 20px; justify-content: space-between;box-shadow: 0 18px 20px -20px rgb(0 0 0 \/ 15%); margin:0px; cursor:pointer;\">\n<div class=\"col-sm-8 col-xs-12\" style=\"-webkit-text-size-adjust: 100%; -webkit-tap-highlight-color: rgba(0,0,0,0); --vh: 12.87px;font-size: 14px;line-height: 1.42857143; color: #333; font-family: Open Sans,serif;font-style: normal; box-sizing: border-box;\">\n<div style=\"display: inline-block;margin-top: 10px;font-weight: 600;font-size: 20px;\">Get Started Hiring Now<\/div>\n<\/div>\n<div class=\"col-sm-4 col-xs-12\" style=\"font-weight: 600;font-size: 16px;line-height: 24px; text-align: center; text-transform: capitalize; color: #fff; background: #ff6000; border-radius: 4px; height: 48px; border: none; font-family: Open Sans,serif; display: -webkit-flex; display: flex; -webkit-justify-content: center; justify-content: center; -webkit-align-items: center; align-items: center;\">\n<a href=\"\/employer\/?src=inlinePostAJob-10407\" style=\"color: white!important;\">Post A Job<\/a>\n<\/div>\n<\/div>\n<\/div>\n<h2 class=\"fancy\" class=\"fancy\" id=\"the-cost-of-bad-reputation\">The Cost of Bad Reputation<\/h2>\n<p>Check out the infographic below created by the team at Apex Global Learning\u00a0that shows you how much a bad reputation can hurt your business.<\/p>\n<p><img loading=\"lazy\" alt=\"\" class=\"aligncenter wp-image-10408 size-full\" height=\"2561\" src=\"https:\/\/www.zippia.com\/employer\/wp-content\/uploads\/2017\/06\/Info-G.png\" width=\"977\" srcset=\"https:\/\/www.zippia.com\/employer\/wp-content\/uploads\/2017\/06\/Info-G.png 977w, https:\/\/www.zippia.com\/employer\/wp-content\/uploads\/2017\/06\/Info-G-114x300.png 114w, https:\/\/www.zippia.com\/employer\/wp-content\/uploads\/2017\/06\/Info-G-768x2013.png 768w, https:\/\/www.zippia.com\/employer\/wp-content\/uploads\/2017\/06\/Info-G-391x1024.png 391w, https:\/\/www.zippia.com\/employer\/wp-content\/uploads\/2017\/06\/Info-G-740x1940.png 740w\" sizes=\"(max-width: 977px) 100vw, 977px\" \/><\/p>\n<h2 class=\"fancy\" class=\"fancy\" id=\"business-reputation-faqs\">Business Reputation FAQs<\/h2>\n<ol class=\"ordered-list-large\">\n<li class=\"ordered-list-large-item\">\n<p><b>What causes a bad reputation for a business?<\/b><\/p>\n<p><b>The causes of a bad reputation for a business can include ethical problems and low employee satisfaction.<\/b> Many consumers will be less inclined to buy from a company that has a poor reputation due to ethics-related scandals.<\/p>\n<p>Businesses also develop bad reputations when large numbers of their employees report low satisfaction.<\/p>\n<\/li>\n<li class=\"ordered-list-large-item\">\n<p><b>How can I track my business&#8217; reputation?<\/b><\/p>\n<p><b>You can track your business&#8217; reputation on social media or by metrics such as stock price.<\/b> You can monitor social media, especially among key demographics for your business, to track how the reputation of your business is affected by events.<\/p>\n<p>Depending on the size of your business, changes in stock prices might also be representative of changes to the business&#8217; reputation.<\/p>\n<\/li>\n<li class=\"ordered-list-large-item\">\n<p><b>Can business reputation be directly related to revenue?<\/b><\/p>\n<p><b>Yes, business reputation can be directly related to revenue.<\/b> Reputation, especially when quantified in the form of online reviews or other feedback, can directly affect revenue by decreasing the number of customers who choose to patronize a business.<\/p>\n<\/li>\n<li class=\"ordered-list-large-item\">\n<p><b>What is considered a good reputation for a business?<\/b><\/p>\n<p><b>A business&#8217; reputation is considered to be good if at least 20% of news media stories are positive.<\/b> On the other hand, if 10% or more of news stories about a business are negative, the reputation of the business might be in danger.<\/p>\n<\/li>\n<\/ol>\n<div ckmz=\"zippia\">\n<div class=\"row\" onclick=\"location.href='\/employer\/?src=inlinePostAJob-10407';\" style=\"font-size: 14px;color: #333; background: #fff; width: 100%; border: 1px solid #d8dee2; border-radius: 0 0 5px 5px; padding: 20px; justify-content: space-between;box-shadow: 0 18px 20px -20px rgb(0 0 0 \/ 15%); margin:0px; cursor:pointer;\">\n<div class=\"col-sm-8 col-xs-12\" style=\"-webkit-text-size-adjust: 100%; -webkit-tap-highlight-color: rgba(0,0,0,0); --vh: 12.87px;font-size: 14px;line-height: 1.42857143; color: #333; font-family: Open Sans,serif;font-style: normal; box-sizing: border-box;\">\n<div style=\"display: inline-block;margin-top: 10px;font-weight: 600;font-size: 20px;\">Get Started Hiring Now<\/div>\n<\/div>\n<div class=\"col-sm-4 col-xs-12\" style=\"font-weight: 600;font-size: 16px;line-height: 24px; text-align: center; text-transform: capitalize; color: #fff; background: #ff6000; border-radius: 4px; height: 48px; border: none; font-family: Open Sans,serif; display: -webkit-flex; display: flex; -webkit-justify-content: center; justify-content: center; -webkit-align-items: center; align-items: center;\">\n<a href=\"\/employer\/?src=inlinePostAJob-10407\" style=\"color: white!important;\">Post A Job<\/a>\n<\/div>\n<\/div>\n<\/div>\n<h2 class=\"fancy\" class=\"fancy\" id=\"final-thoughts\">Final Thoughts<\/h2>\n<p>The reputation of your business can have a direct effect on its bottom line, and shouldn&#8217;t be ignored. It&#8217;s important to understand what causes a business to have a bad reputation, and what the consequences of that bad reputation can be.<\/p>\n<p>Remember, even a small difference in online review scores can directly translate into a big difference in revenue.<\/img><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aside from recruitment, your business\u2019 bottom-line can take a considerable hit if your employer brand reputation remains less than sterling.<\/p>\n","protected":false},"author":3,"featured_media":10409,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[23,149],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Much Does a Bad Reputation Cost Your Business? 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