{"id":11003,"date":"2018-05-11T06:31:20","date_gmt":"2018-05-11T13:31:20","guid":{"rendered":"http:\/\/recruitloop.com\/blog\/?p=11003"},"modified":"2023-05-12T08:47:21","modified_gmt":"2023-05-12T15:47:21","slug":"pro-email-marketing-tips-experts-infographic","status":"publish","type":"post","link":"https:\/\/www.zippia.com\/employer\/pro-email-marketing-tips-experts-infographic\/","title":{"rendered":"Pro Email Marketing Tips from the Experts [Infographic]"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Even if you\u2019re a seasoned marketing professional, there\u2019s a lot to learn when it comes to email marketing. Email marketing isn\u2019t as simple as sending out a company newsletter every month. It requires a special set of skills and acquired knowledge including understanding how to: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">select and customize a proven template;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">create winning design;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">use data to better serve your customers;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">optimize emails for mobile devices;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">segment email lists for improved engagement;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">personalize content to reach different customer profiles;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">re-engage disinterested subscribers;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">and more!<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">While it may seem tedious to continually skill up in the marketing world, it\u2019s well worth it to keep tabs on the latest and greatest email best practices.<\/span><br \/>\n<span style=\"font-weight: 400;\">Why?<\/span><br \/>\n<span style=\"font-weight: 400;\">Because email marketing has the <\/span><span style=\"font-weight: 400;\">highest ROI out of any digital marketing strategy<\/span><span style=\"font-weight: 400;\">. Some reports show email campaigns generate a <\/span><span style=\"font-weight: 400;\">4400% ROI or a $44 return for every $1 spent<\/span><span style=\"font-weight: 400;\">, which is well above any ROI for any other type of marketing tactic. <\/span><br \/>\n<span style=\"font-weight: 400;\">Furthermore, the average employee checks email <\/span><span style=\"font-weight: 400;\">74X in a single day<\/span><span style=\"font-weight: 400;\"> for an eight hour work day, and <\/span><span style=\"font-weight: 400;\">33.8% of consumers check<\/span><span style=\"font-weight: 400;\"> their email accounts throughout the day, and 39% of consumers check their emails 1-3 times a day. In other words, inboxes are an active playground for B2C and B2B brands.<\/span><br \/>\n<span style=\"font-weight: 400;\">When you get email marketing right, it\u2019s a surefire bet you\u2019ll engage your audience, provide a stellar customer experience, and increase the lifetime value of your subscribers.<\/span><br \/>\n<span style=\"font-weight: 400;\">With these compelling reasons to beef up your email marketing game in mind, you may be wondering where to even start, and what is missing from your current strategy.<\/span><br \/>\n<span style=\"font-weight: 400;\">This infographic from our friends at Campaign Monitor presents professional email marketing tips from 11 of the top email marketers out there. You\u2019ll learn everything from why unsubscribers can be a good thing to tiny details that can make the difference between a happy customer and an annoyed unsubscriber. <\/span><br \/>\n<span style=\"font-weight: 400;\">Enjoy the tips and hopefully it motivates you to revamp your email marketing strategy this year for improved results.<\/span><br \/>\n<img loading=\"lazy\" class=\"aligncenter wp-image-11020 size-full\" src=\"https:\/\/www.zippia.com\/employer\/wp-content\/uploads\/2018\/05\/11-Pro-Email-Marketing-Tips.jpg\" alt=\"\" width=\"2100\" height=\"12956\" srcset=\"https:\/\/www.zippia.com\/employer\/wp-content\/uploads\/2018\/05\/11-Pro-Email-Marketing-Tips.jpg 2100w, https:\/\/www.zippia.com\/employer\/wp-content\/uploads\/2018\/05\/11-Pro-Email-Marketing-Tips-768x4738.jpg 768w, https:\/\/www.zippia.com\/employer\/wp-content\/uploads\/2018\/05\/11-Pro-Email-Marketing-Tips-166x1024.jpg 166w, https:\/\/www.zippia.com\/employer\/wp-content\/uploads\/2018\/05\/11-Pro-Email-Marketing-Tips-740x4565.jpg 740w\" sizes=\"(max-width: 2100px) 100vw, 2100px\" \/><\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Even if you\u2019re a seasoned marketing professional, there\u2019s a lot to learn when it comes to email marketing. Email marketing isn\u2019t as simple as sending out a company newsletter every month. It requires a special set of skills and acquired knowledge including understanding how to: select and customize a proven template; create winning design; use [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":11004,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[14],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pro Email Marketing Tips from the Experts [Infographic]<\/title>\n<meta name=\"description\" content=\"When you get email marketing right, you\u2019ll engage your audience, provide a stellar customer experience, and increase the lifetime value of your subscribers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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