{"id":11228,"date":"2018-09-05T07:06:52","date_gmt":"2018-09-05T14:06:52","guid":{"rendered":"http:\/\/recruitloop.com\/blog\/?p=11228"},"modified":"2023-05-10T08:33:07","modified_gmt":"2023-05-10T15:33:07","slug":"importance-professional-branding-recruiters","status":"publish","type":"post","link":"https:\/\/www.zippia.com\/employer\/importance-professional-branding-recruiters\/","title":{"rendered":"The Importance of Professional Branding for Recruiters"},"content":{"rendered":"

It\u2019s never been easier to jump from a being a cog in the corporate machine to starting up your own business as an independent recruitment professional. <\/span>
\nWhile the war for talent is fierce, it\u2019s never been easier to connect with top talent in any location. It\u2019s more important than ever to differentiate yourself from other talent acquisition professionals for the next high paying gig.<\/span>
\nI am no recruitment expert but I am a senior marketer at the graphic design marketplace, <\/span>DesignCrowd<\/span>, where I\u2019ve led PR and social media initiatives since 2011 to drive brand awareness (and sales) in customer markets like Australia, the USA and UK, and acquire designer talent in multilingual markets like India and the Philippines. <\/span>
\nBased on my experience building an international brand I want to share the marketing hacks you can apply on a shoestring budget to create a <\/span>solid brand identity<\/span> and start branding yourself to the world as a recruitment professional.<\/span><\/p>\n

Ask yourself, does your current brand reflect what you do? <\/b><\/h2>\n

Think like a marketer and audit your brand. Define what your personal brand or company stands for in the market. Consider your values, your target audience, main customer segments and, of course the competition.<\/span>
\nJust as you use channels to provide leads for your business, apply the same mindset to reflecting on your own brand presence. Review your Facebook and LinkedIn profiles, guest blogs you\u2019ve written, or an old profile you\u2019ve set up on an industry website. <\/span>
\nIs your profile pic up to date, is your LinkedIn profile the best it could be? Does it highlight your amazing skills and achievements, yet also appear friendly and trustworthy? If not, consider investing in a professional business writer to fix it.<\/span>
\nOnce you\u2019ve got the list together, create a simple survey using a free platform like Google Forms or Survey Monkey and ask your industry colleagues to provide feedback on your current personal brand. You could post the survey on Twitter or Facebook, or email a group of trusted confidants. It\u2019s up to you.<\/span>
\nReview the data you\u2019ve collected to evaluate the gap between your respondent\u2019s perception and the future brand you\u2019re building. Once you\u2019ve made the changes and started building your brand, send out another survey and measure the results. Hopefully you\u2019ve made good progress closing the image gap.<\/span>
\nWhether you want to build a professional business brand or you\u2019ve decided to develop your personal branding, you need to start now. Building your brand will give you the confidence to get out of your comfort zone to recruit the best talent and win new business. <\/span><\/p>\n

Get your own unique brand identity<\/b><\/h2>\n

A professional <\/span>recruitment logo<\/span> is one of the most important decisions you\u2019ll make for your business. You\u2019ll use the design everywhere: on your website, business cards; on digital or print documents, on advertisements, and any other property in the public eye. And the best part is, you don\u2019t need to be a designer or a big budget to get a logo.<\/span>
\nUse the data from your brand audit to mind map what your brand stands for and define the overall branding direction for strong recall in your customer\u2019s mind. <\/span>
\nTake time to think about the colours that resonate with you then build mood boards in Pinterest of logos and brands you like (and don\u2019t like) to show your designers. <\/span>
\nNow identify the logo style you want. There are <\/span>three common logo styles<\/span>: logomark, wordmark (also know as a lettermark) and combination.<\/span>
\nLogomark refers to the image or symbol which represents a brand for example Apple, Adobe and Android. This version has the advantage of creative range and flexibility as it\u2019s scaled up or down across print, digital or other touchpoints. The disadvantage is they are best suited to big brands that are already market leaders.<\/span><\/p>\n

\"\"Adobe Logomark<\/span><\/i><\/p>\n

\"\"<\/p>\n

Android Logomark<\/span><\/i><\/p>\n

\"\"<\/p>\n

Pepsi Logomark<\/span><\/em><\/p>\n

Wordmarks (or logotypes) is a brand name styled as a logo, and one of the most common logo requests we see on DesignCrowd. Wordmarks give the business name an immediate visual identity, so a great starting point for a new recruitment business because they tend to be a little more conservative in their look and feel.<\/span><\/p>\n

\"\"Adobe Wordmark<\/i><\/p>\n

\"\"<\/p>\n

Android Wordmark<\/span><\/i><\/p>\n

\"\"<\/p>\n

Pepsi Wordmark<\/span><\/i><\/p>\n

The third most common logo style is the combination mark – a combination of the Logomark and Wordmark where the text and image work together to represent the brand. Designers can get super creative while ensuring the picture is associated with the business name. The integrated combination mark offers greater flexibility for scale and medium creating a cleaner look and feel.<\/span>
\n\"\"<\/p>\n

Adobe Combination Mark<\/span><\/i><\/p>\n

\"\"<\/p>\n

Android Combination Mark<\/span><\/i><\/p>\n

\"\"<\/p>\n

Pepsi Combination Mark<\/span><\/i><\/p>\n

Where should I get my logo from? <\/b><\/h2>\n

For solopreneurs and small businesses, there are three main paths to get a logo: agency, online freelancers and design marketplaces or online logo makers. <\/span>
\nIn a nutshell, working with graphic designers via freelance marketplaces is a fraction of the cost of hiring a traditional agency. If you\u2019re a small business or a 1-person show, the traditional agency model doesn\u2019t offer a lot of value for your time or budget. Agencies often operate with high overheads making them an expensive option. Agencies provide limited logo options and the process is slow. After you\u2019ve invested time and money in the process, you don\u2019t want to be stuck with a logo you don\u2019t love.<\/span>
\nCrowdsourcing a custom logo design from a community of professional designers is faster, cheaper and more creative. You post your design brief on a site like DesignCrowd and in a few days you\u2019ll have a custom logo you can start using. You\u2019ll get a variety of <\/span>logo ideas<\/span>, lots of choice, free revisions and a professional result – a unique logo design you can trademark and use everywhere.<\/span>
\nYou could also consider a high quality logo maker like <\/span>BrandCrowd<\/span>, that uses AI technology to generate a <\/span>recruitment logo<\/span> from a design library. Logo makers can create designs within minutes that you can download and use that day. There\u2019s no back and forth with designers to manage revisions.<\/span>
\nAnother big advantage of logo makers is you see the logo before you buy. You don\u2019t have to commit to payment if you don\u2019t find a logo you like. Using a logo maker makes you the designer. If you have a design eye with keen attention to detail, a logo maker gives you total control. Logo makers are cheaper than logo design agencies, and excellent if you\u2019ve got a tight budget.<\/span>
\nAvoid \u2018free\u2019 logo makers with clipart libraries as they will generate low quality logos that will damage your brand. If you want to trademark your logo, make sure the logo maker you choose allows you to do this and can provide a license that grants full copyright.<\/span>
\nRecruitment <\/span>logo design trends<\/span> reflect current visual trends in branding. Look out for line art, minimalist design, hand drawn text, monochrome (black and white) logos and negative space.<\/span>
\n\"\"<\/p>\n

(source:<\/span>BrandCrowd<\/span>, designer is <\/span>Imbirr<\/span>)<\/span><\/p>\n

\"\"<\/p>\n

Line art logo for co-working space<\/span> by <\/span>Amal Ma’Ani<\/span><\/i><\/p>\n

\"\"<\/p>\n

Red brick recruitment logo<\/span><\/i> by <\/span><\/i>nigel-b<\/span><\/i><\/p>\n

Start your own blog<\/b><\/h2>\n

This is one of the best ways to build your professional brand and be a thought leader in your industry. <\/span>
\nIt\u2019s free and you do what you want. Blogging gives you the chance to show off your knowledge and professional interests. It also generates fantastic content for social media channels. Your experience provides you with a unique perspective that job seekers and hiring companies value. You can also offer guest post opportunities to your industry and generate guest blogging opportunities in turn.<\/span>
\n\"\"<\/p>\n

Web Design<\/span><\/i> by <\/span><\/i>Abdul Haseeb<\/span><\/i><\/p>\n

Get a website<\/b><\/h2>\n

This is the place where you can tell your own story. Try free web platforms like WordPress or Squarespace \u00a0– they\u2019re great for doubling up as blogging platforms so kill two birds with one stone. <\/span>
\nIf you\u2019re wondering why you should bother, here\u2019s the thing. Your website is the place you own to tell the world who are you and what you do. This is the place where you can tell your story and share your unique voice so speak up.<\/span>
\n\"\"<\/p>\n

Design by Brightscout<\/span><\/i><\/p>\n

Get active on social media<\/b><\/h2>\n

A good way to use Twitter and social media in general is to think of it as a house party. You don\u2019t know everyone, there are many conversations happening at once in different locations on many different topics. <\/span>
\nYou wouldn\u2019t normally walk into a conversation with a stranger without a quick introduction, and that\u2019s exactly how you should approach social. A Twitter profile with strong visual branding and relevant links to your professional website or blog will do the heavy lifting.<\/span>
\nDo some keyword research Twitter hashtags to find out what topics are trending in your recruitment niche. For example you could add any (not all) of these hashtags \u00a0to your tweets: #JobOpening #Hiring #Recruiting in #industry (e.g. #tech) in #location (#SanDiego).<\/span>
\nBe strategic about the topics you want to tweet about. Then create follower lists for different topics and join the conversation. When you\u2019re just starting out, it might be easier to like and retweet posts from other users, but once you get the hang of it, start making your own posts. You can share your blog posts in updates (make sure to include the #JobsTips hashtag) or \u00a0industry data on your Twitter or Facebook page.<\/span>
\n<\/span>
\n<\/span>Get ready to connect with customers and influencers, check out <\/span>Will Thomson’s twitter<\/span> page for an example of how an independent recruiter is using Twitter to grow his business. <\/span><\/p>\n

Start guest blogging <\/b><\/h2>\n

The more you blog and are active on social media, the bigger your professional footprint will be and people will notice.<\/span>
\n<\/span>
\n<\/span>Start small. Be proactive and reach out to bigger, recruitment blogs and industry publishers and piggyback off their influence to build your profile. A few wins here will build your confidence and provide you with examples of articles you can pitch elsewhere.<\/span>
\nGo global. There\u2019s nothing stopping you writing about recruitment related topics for your local newspaper or contributing an article to content hungry global publishers like Forbes, Inc, Fast Company or Entrepreneur. Once your article is published you\u2019ll get backlinks and lots of social media love you can leverage to win the next client or job seeker. <\/span>
\nThe podcast industry is booming and your next candidates or clients are tuning in. There are thousands of podcasts covering small business topics, job seeking in every industry going from popular podcasts like James Ellis\u2019 \u00a0<\/span>The Talent Cast<\/span> to <\/span>Jobologues<\/span> co-hosted by the exuberant Joymarie Parke and Cortney Cleveland. Just google \u2018top recruitment podcasts\u2019 or refine your search with a location and figure out how to pitch yourself as an expert in your field. Or start your own podcast!<\/span><\/p>\n

Get out of the office<\/b><\/h2>\n

If you need to connect with hiring managers attend local meetups (check out <\/span>meetup.com<\/span>), industry conferences, and industry networking events are some places senior executives of a business need to consider attending and participating to get their public profile out there.<\/span>
\nConsider getting your new brand printed on a t-shirt you can wear or tote bag you can carry to the event. You\u2019ll feel more confident to start conversations and you have a story to share about how your got your logo and your company. Bring a spare t-shirt or two to throw in a giveaway and voila, you\u2019re a sponsor!<\/span>
\nIf you\u2019re blogging about hot industry topics then you\u2019ll be in a great position to pitch yourself as a speaker and receive invites. You\u2019ll also need <\/span>professional business cards<\/span> to strike when the opportunity presents itself.<\/span>
\n<\/span>
\n<\/span>
\n\"\"<\/p>\n

Business card design for training company<\/span><\/i> By <\/span><\/i>Upwork<\/span><\/i><\/p>\n

I hope these marketing hacks \u00a0have helped you think about taking the first step on your journey to building your own professional recruiter brand. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

It\u2019s never been easier to jump from a being a cog in the corporate machine to starting up your own business as an independent recruitment professional. While the war for talent is fierce, it\u2019s never been easier to connect with top talent in any location. It\u2019s more important than ever to differentiate yourself from other […]<\/p>\n","protected":false},"author":288,"featured_media":11265,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[106],"tags":[],"yoast_head":"\nThe Importance of Professional Branding for Recruiters<\/title>\n<meta name=\"description\" content=\"Jo Sabin from DesignCrowd shares the marketing hacks you can apply on a shoestring budget to create a solid brand identity as a recruitment professional.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zippia.com\/employer\/importance-professional-branding-recruiters\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Importance of Professional Branding for Recruiters\" \/>\n<meta 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