{"id":11439,"date":"2018-11-16T06:45:50","date_gmt":"2018-11-16T14:45:50","guid":{"rendered":"http:\/\/recruitloop.com\/blog\/?p=11439"},"modified":"2023-05-10T08:26:10","modified_gmt":"2023-05-10T15:26:10","slug":"the-key-skills-every-modern-marketer-needs-infographic","status":"publish","type":"post","link":"https:\/\/www.zippia.com\/employer\/the-key-skills-every-modern-marketer-needs-infographic\/","title":{"rendered":"The Key Skills Every Modern Marketer Needs [Infographic]"},"content":{"rendered":"<p>It\u2019s not easy to be a marketer these days.<\/p>\n<p>Because of the way technology is changing, digital marketers are forced to adapt to new best practices almost overnight. Audiences demand more than just consistency\u2014they now want new mediums and innovation.<\/p>\n<p>With the information overload we\u2019re subject to every day, marketers need to do some extraordinary things to get noticed in the right way. Unfortunately, many marketing teams simply aren\u2019t up to the challenge as things stand.<\/p>\n<p>Over 75% of marketers would not describe their departments as modern and nimble. If businesses want to stand out and create remarkable business success, they need to make sure their team brushes up on certain key skills. In the competitive market, marketers must be willing to innovate and improve their marketing solutions to survive.<\/p>\n<p>Marketing teams need to look ahead to the future and realize that mobile marketing is only going to grow. 67.3% of Americans now own a smartphone, and the up-and-coming Generation Z tends to prefer using mobile devices over desktops and laptops.<\/p>\n<p><a href=\"https:\/\/www.zippia.com\/employer\/social-media-recruiting\/\" target=\"_blank\" rel=\"noopener\">Social media marketing<\/a> will continue to dominate as children who have grown up with digital networking become adults. Video skills are also becoming crucial, since consumers respond well to <a href=\"https:\/\/www.zippia.com\/employer\/how-to-create-engaging-video-content\/\" target=\"_blank\" rel=\"noopener\">video content<\/a> and are increasing the demand for this type of content.<\/p>\n<p>Creativity is a key component for marketing teams, as blogs, video content, and social media strategy requires fresh new content and original ideas on a regular basis.<\/p>\n<p>However, marketing teams also need to have an analytical component in order to create a return on investment and measure which initiatives are working\u2014and which are not.<\/p>\n<p>Having someone who knows how to set realistic and achievable goals and <a href=\"https:\/\/www.zippia.com\/employer\/10-marketing-lessons-apple-infographic\/\" target=\"_blank\" rel=\"noopener\">analyze marketing data<\/a> will help make marketing teams more efficient and successful.<\/p>\n<p>Overall, there are 11 key skills today\u2019s marketers need in our competitive digital world.<\/p>\n<p>Check out this infographic from our friends at the\u00a0Maryville University Marketing program.<\/p>\n<p style=\"clear: both; margin-bottom: 20px;\"><img style=\"max-width: 100%;\" src=\"https:\/\/s3-us-east-2.amazonaws.com\/maryville\/wp-content\/uploads\/2018\/07\/30130712\/11-Modern-Marketing-Skills-for-Business-Innovators-to-Master1.png\" alt=\"\" \/><\/p>\n<p style=\"clear: both; margin-bottom: 20px;\">Maryville Online Bachelor&#8217;s in Marketing<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s not easy to be a marketer these days. Because of the way technology is changing, digital marketers are forced to adapt to new best practices almost overnight. Audiences demand more than just consistency\u2014they now want new mediums and innovation. With the information overload we\u2019re subject to every day, marketers need to do some extraordinary [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":11441,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[14],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Key Skills Every Modern Marketer Needs [Infographic] - Zippia For Employers<\/title>\n<meta name=\"description\" content=\"Check out this infographic from our friends at the\u00a0Maryville University Marketing program for 11 key skills today\u2019s modern marketers need.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zippia.com\/employer\/the-key-skills-every-modern-marketer-needs-infographic\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Key Skills Every Modern Marketer Needs [Infographic] - Zippia For Employers\" \/>\n<meta property=\"og:description\" content=\"Check out this infographic from our friends at the\u00a0Maryville University Marketing program for 11 key skills today\u2019s modern marketers need.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.zippia.com\/employer\/the-key-skills-every-modern-marketer-needs-infographic\/\" \/>\n<meta property=\"og:site_name\" content=\"Zippia For Employers\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Zippia\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-16T14:45:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-10T15:26:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.zippia.com\/employer\/wp-content\/uploads\/2018\/11\/Screen-Shot-2018-10-08-at-11.03.40-am.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1020\" \/>\n\t<meta property=\"og:image:height\" content=\"669\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Paul Slezak\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@paul_slezak\" \/>\n<meta name=\"twitter:site\" content=\"@ZippiaInc\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paul Slezak\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.zippia.com\/employer\/the-key-skills-every-modern-marketer-needs-infographic\/\",\"url\":\"https:\/\/www.zippia.com\/employer\/the-key-skills-every-modern-marketer-needs-infographic\/\",\"name\":\"The Key Skills Every Modern Marketer Needs [Infographic] - 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