{"id":11752,"date":"2019-03-04T06:17:15","date_gmt":"2019-03-03T19:17:15","guid":{"rendered":"https:\/\/recruitloop.com\/blog\/?p=11752"},"modified":"2023-05-10T08:00:22","modified_gmt":"2023-05-10T15:00:22","slug":"5-of-the-smartest-ways-to-build-trust-with-your-top-candidates","status":"publish","type":"post","link":"https:\/\/www.zippia.com\/employer\/5-of-the-smartest-ways-to-build-trust-with-your-top-candidates\/","title":{"rendered":"5 of the Smartest Ways to Build Trust with Your Top Candidates"},"content":{"rendered":"\r\n
Everyone who has ever run a business knows they need to build trust with their customers in order to be successful. If people don\u2019t feel comfortable sharing their financial information or just don\u2019t believe the product will fulfill all of the promises that the marketing messages make, they will not buy.<\/p>\r\n\r\n\r\n
But, many companies tend to overlook the crucial task of building trust with potential employees. If your hiring team is struggling to get qualified candidates to show up or they are barraged with questions from potential hires, it could be a sign that your business is not appearing trustworthy as an employer.<\/p>\r\n\r\n\r\n
Of course, most candidates do have some questions and doubts when they are pursuing a job. <\/p>\r\n\r\n\r\n
They may be asking themselves things like:<\/p>\r\n\r\n\r\n
\u00b7 \u00a0\tIs it really a fun, exciting office environment?<\/p>\r\n\r\n\r\n
\u00b7 \u00a0\tWould there actually be room for me to progress?<\/p>\r\n\r\n\r\n
\u00b7 \u00a0\tDo they actually<\/em> allow you to work from home twice a week?<\/p>\r\n\r\n\r\n
But if job seekers are wondering whether or not your business is legitimate or that its job promises will actually be fulfilled, chances are they will not apply or spend time pursuing the lead.<\/p>\r\n\r\n\r\n
That said, creating a positive business reputation that attracts job seekers is imperative.<\/p>\r\n\r\n\r\n
Here are five smart ways to build trust with talented candidates.<\/p>\r\n\r\n\r\n
1. Be transparent online<\/strong><\/h2>\r\n\r\n\r\n
Transparency and honesty build the foundation of trust, so it is important that when candidates are researching your business that they can easily see the truth about your business.<\/p>\r\n\r\n\r\n
70% of job seekers report that they spend up to an hour researching a company before applying for a position. If they have trouble finding much information about how your business operates and how it treats its customers and employees, this greatly diminishes the chance they will apply.<\/p>\r\n\r\n\r\n
Make gaining both customer reviews and employee reviews a top priority. Your marketing and sales team should have a follow-up process in place requesting honest feedback from customers and employees to build up a large library of trustworthy, third-party information about your business.<\/p>\r\n\r\n\r\n
Workplace Trends’ study found that only about 25% of businesses regularly reach out to ask for reviews. Be sure that you are not only regularly requesting this kind of feedback, but that you are also displaying reviews and ratings clearly throughout your website for easy research access and SEO purposes. And of course, make sure that your systems are transparent and genuine. Don\u2019t offer incentives for skewed reviews and never delete negative ones unless they are proven to be fake.<\/p>\r\n\r\n\r\n<\/figure>\r\n\r\n\r\n
2.<\/strong> Establish a thorough follow-up communication plan<\/strong><\/h2>\r\n\r\n\r\n
There\u2019s nothing worse than applying for a job or interviewing and getting radio silence in return. This can breed distrust with your company\u2019s recruiting process if a candidate applies and then never hears back. <\/p>\r\n\r\n\r\n
Furthermore, if candidates don\u2019t hear anything within a few days to a week, chances are that they will have moved on to the next opportunity, allowing some great talent to slip right through your fingers.<\/p>\r\n\r\n\r\n
Even if a candidate is ultimately rejected, your HR team should still communicate with them. Doing this can actually help your brand\u2019s reputation with job seekers. The study from Workplace Trends also found that although candidates admitted they would be disappointed to hear that they were not considered, they would be 3.5 times more likely to re-apply in the future for that same company.<\/p>\r\n\r\n\r\n
Be sure that your HR team has a thorough strategy in place for communication, such as an automated email system or a brief phone call. If your HR team has a large stack of applications to qualify, it is best to reach out to the candidate and give them an estimated time window before they should expect to hear back.<\/p>\r\n\r\n\r\n<\/figure>\r\n\r\n\r\n
![\"FH](\"https:\/\/www.zippia.com\/employer\/wp-content\/uploads\/2019\/02\/Employee-Review.jpg\")
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<\/figure>\r\n\r\n\r\n![\"\"](\"https:\/\/www.zippia.com\/employer\/wp-content\/uploads\/2015\/09\/Highly-personalized-messages-are-way-better.png\")
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