{"id":12016,"date":"2019-05-01T06:10:55","date_gmt":"2019-04-30T20:10:55","guid":{"rendered":"https:\/\/recruitloop.com\/blog\/?p=12016"},"modified":"2023-05-10T07:47:55","modified_gmt":"2023-05-10T14:47:55","slug":"7-tips-to-create-internal-company-newsletters","status":"publish","type":"post","link":"https:\/\/www.zippia.com\/employer\/7-tips-to-create-internal-company-newsletters\/","title":{"rendered":"7 Tips to Create Internal Company Newsletters"},"content":{"rendered":"<p>When I was in college, I was a part of the campus newspaper team. Every month, we published that \u201cmasterpiece\u201d we thought was worthy of a journalism award.<\/p>\r\n<!-- \/wp:paragraph -->\r\n<!-- wp:paragraph -->\r\n<p>By the end of the day of distribution, the campus was littered with copies of that newspaper, blowing about and giving the lawn maintenance people lots of job security.<\/p>\r\n<!-- \/wp:paragraph -->\r\n<!-- wp:paragraph -->\r\n<p>Did anyone actually read the paper? Who knew? We kept our ears to the ground and listened for discussion of the articles we had written. Most of the time, we were disappointed.<\/p>\r\n<!-- \/wp:paragraph -->\r\n<!-- wp:paragraph -->\r\n<p>But every once in a while, we struck a \u201cnerve,\u201d and something we wrote became a topic of conversation. <\/p>\r\n<!-- \/wp:paragraph -->\r\n<!-- wp:paragraph -->\r\n<p>And as we analyzed what was right about that article, we always came to the same conclusion \u2013 the topic was compelling, and the way the article was written engaged via intrigue, humor, inspiration, and\/or some emotional hook.<\/p>\r\n<!-- \/wp:paragraph -->\r\n<!-- wp:paragraph -->\r\n<p>Campuses today are no longer littered with the remnants of student newspapers as they are now digitally delivered. <\/p>\r\n<!-- \/wp:paragraph -->\r\n<!-- wp:paragraph -->\r\n<p>Businesses that have always sported internal newsletters have gone digital as well. Their trash cans are no longer filled with their remains.<\/p>\r\n<!-- \/wp:paragraph -->\r\n<!-- wp:paragraph -->\r\n<p>But the same issue remains \u2013 who\u2019s even reading the newsletters? Are they engaging enough that employees actually look forward to them? If not, you are wasting your time.<\/p>\r\n<!-- \/wp:paragraph -->\r\n<!-- wp:paragraph -->\r\n<p>If you are concerned that your company newsletters are falling \u201cflat,\u201d then here are some tips and strategies that can turn those dull pieces into something more exciting and keep employees informed and feeling good about their employers.<\/p>\r\n<!-- \/wp:paragraph -->\r\n<!-- wp:heading -->\r\n<h2 id=\"1-think-like-a-journalist\"><strong>1. Think like a journalist<\/strong><\/h2>\r\n<!-- \/wp:heading -->\r\n<!-- wp:paragraph -->\r\n<p>If you or your department is charged with newsletter creation, the first order of business is to begin to think and act like a journalist. Take a look at articles that are published by some of the most popular local or national news outlets. <\/p>\r\n<!-- \/wp:paragraph -->\r\n<!-- wp:list -->\r\n<ul><li>The first thing you should notice is the headline. It is the single most important \u201chook\u201d that will cause a reader to move on to the article. Not everyone is skilled in developing creative engaging headlines. But there are a number of generator tools that can help. Try some of them.<\/li><li>The first sentence of the article is the second most important hook. You may notice that there is often a sub-headline that provides further cause for interest.<\/li><li>The article itself still follows traditional journalistic style of the inverted pyramid \u2013 the most important content first, moving down to the less important points. Even if the reader doesn\u2019t finish the entire article, he does get the most important information.<\/li><\/ul>\r\n<!-- \/wp:list -->\r\n<!-- wp:heading -->\r\n<h2 id=\"2-selection-of-topics\"><strong>2. Selection of topics<\/strong><\/h2>\r\n<!-- \/wp:heading -->\r\n<!-- wp:paragraph -->\r\n<p>This, too, is a key to generating interest on the part of readers. Here, you need to think first about the purpose for your newsletter. They should include any or all of the following, along with other specific facts related to your company:<\/p>\r\n<!-- \/wp:paragraph -->\r\n<!-- wp:list -->\r\n<ul><li>Maintaining a means of communication within the workplace.<\/li><li>Keeping employees up to date on what is happening within the business<\/li><li>Fostering greater connection and understanding among employees\/departments, especially in large enterprises where people don\u2019t know everyone<\/li><li>Promoting a <a href=\"https:\/\/www.zippia.com\/employer\/the-importance-of-company-culture\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">company culture<\/a> of \u201cWe\u2019re all in this together\u201d and a feeling that people matter as much as profit<\/li><li>Focusing on topics that you believe your audience (employees) want to read about. Ask them what they want to read more about!<\/li><\/ul>\r\n<!-- \/wp:list -->\r\n<!-- wp:paragraph -->\r\n<p>Within these larger contexts, more specific topics can be generated:<\/p>\r\n<!-- \/wp:paragraph -->\r\n<!-- wp:list -->\r\n<ul><li>Any updates on new products or services<\/li><li>Changes in <a href=\"https:\/\/www.zippia.com\/employer\/can-replacing-monetary-benefits-with-health-benefits-work-for-employees\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">employee benefits or perks<\/a><\/li><li>Upcoming events \u2013 training, social activities, etc.<\/li><li>Vacancies, promotions, and changes in top leadership positions<\/li><li>Spotlights on employees and departments<\/li><li>Employee-generated content <\/li><li>Results of surveys that may have been taken and what the company is doing about the results<\/li><\/ul>\r\n<!-- \/wp:list -->\r\n<!-- wp:heading -->\r\n<h2 id=\"3-style-and-tone\">3. <strong>Style and tone<\/strong><\/h2>\r\n<!-- \/wp:heading -->\r\n<!-- wp:paragraph -->\r\n<p>How do you craft a newsletter that is equally valued by everyone from the maintenance crew up to supervisors and managers? \u00a0This is a real challenge, but here you can take some direction from content writers, such as bloggers.<\/p>\r\n<!-- \/wp:paragraph -->\r\n<!-- wp:list -->\r\n<ul><li>Keep the style informal and conversational. No one wants to read a piece that sounds like a college research paper, with all of the big words, complex sentences, and industry jargon. And that goes for top level managers as well as clerical and maintenance staff. Keep it simple. Ideal reading level for blog posts is about 7<sup>th<\/sup> \u2013 8<sup>th<\/sup> grade. There is some really interesting stuff written about adult reading levels that will probably surprise you. Just remember, you are not writing a research paper, report, a presentation, or a white paper.<\/li><li>Keep the tone light: While you cannot make jokes about a new product or service or about an employee you are highlighting, you can keep the tone light and easy. People have enough seriousness in their work and adult lives. You don\u2019t have to add to it with a serious tone. Plus, it\u2019s just boring. <\/li><\/ul>\r\n<!-- \/wp:list -->\r\n<!-- wp:heading -->\r\n<h2 id=\"4-use-as-many-visuals-as-possible\">4. <strong>Use as many visuals as possible<\/strong><\/h2>\r\n<!-- \/wp:heading -->\r\n<!-- wp:paragraph -->\r\n<p>Research shows that people are far more engaged when they have photos, illustrations, and other visuals.<\/p>\r\n<!-- \/wp:paragraph -->\r\n<!-- wp:paragraph -->\r\n<p>And have you thought about videos? Now that your newsletter is visual, what\u2019s to stop you from featuring an employee or department with a short video? What about a \u201chow-to\u201d or explainer video about a new product? <\/p>\r\n<!-- \/wp:paragraph -->\r\n<!-- wp:paragraph -->\r\n<p>Think of your newsletter as a marketing tool \u2013 you are not promoting a product or service, but you are marketing the company as a whole to its employees. The more visuals you can use, the more engaged your employees will be.<\/p>\r\n<!-- \/wp:paragraph -->\r\n<!-- wp:heading -->\r\n<h2 id=\"5-dont-overdo-it\"><strong>5. Don\u2019t overdo it<\/strong><\/h2>\r\n<!-- \/wp:heading -->\r\n<!-- wp:paragraph -->\r\n<p>The great thing about newsletters is that they are not a one-time thing. You either have a schedule for publication or, if you are a smaller business, you may publish somewhat randomly. <\/p>\r\n<!-- \/wp:paragraph -->\r\n<!-- wp:paragraph -->\r\n<p>But the point it, you don\u2019t have to cram everything into this current issue. Far better to create a few amazing articles than numerous ones that require lots of time for your readers to spend. <\/p>\r\n<!-- \/wp:paragraph -->\r\n<!-- wp:paragraph -->\r\n<p>And you can always give teasers to topics that will be coming in the next newsletter \u2013 just to whet appetites a bit.<\/p>\r\n<!-- \/wp:paragraph -->\r\n<!-- wp:heading -->\r\n<h2 id=\"6-be-truthful\"><strong>6. Be truthful<\/strong><\/h2>\r\n<!-- \/wp:heading -->\r\n<!-- wp:paragraph -->\r\n<p>Sometimes, a serious article is called for. Every company has its trials and challenges. And when that happens, employees get anxious and listen to lots of rumors in the workplace. Dispel these with a short article about a challenge and how the company is planning to meet it. Never cover up, avoid, or sugar-coat. <\/p>\r\n<!-- \/wp:paragraph -->\r\n<!-- wp:heading -->\r\n<h2 id=\"7-get-help-when-you-need-it\"><strong>7. Get help when you need it<\/strong><\/h2>\r\n<!-- \/wp:heading -->\r\n<!-- wp:paragraph -->\r\n<p>You may have the topics; you may know what you want to say; you may have regular features that will be a regular part of every newsletter. What you may lack, though, is the pizazz that makes our articles pop for your readers. <\/p>\r\n<!-- \/wp:paragraph -->\r\n<!-- wp:paragraph -->\r\n<p>You\u2019ve done the hard work here \u2013 you have planned the content. Don\u2019t be ashamed that you might have to seek some outside help to add the creative copywriting that will engage and delight. Check out the creative and copywriting departments at Trust My Paper. These pros can turn your copy into amazing pieces that will engage, compel, and delight. <\/p>\r\n<!-- \/wp:paragraph -->\r\n<!-- wp:paragraph -->\r\n<p>In the end company newsletters serve an important purpose. Most importantly, they keep employees \u201cconnected\u201d with one another and with the company as a whole. Never underestimate their importance. Using these seven tips will mean greater readership; and greater readership equals greater emotional investment in the company.<br \/><\/p>\r\n<!-- \/wp:paragraph -->","protected":false},"excerpt":{"rendered":"<p>If you are concerned that your company newsletters are falling \u201cflat,\u201d then here are some tips and strategies that can turn those dull pieces into something more exciting and keep employees informed and feeling good about their employers.<\/p>\n","protected":false},"author":279,"featured_media":12023,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[23],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Tips to Create Internal Company Newsletters - Zippia For Employers<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zippia.com\/employer\/7-tips-to-create-internal-company-newsletters\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Tips to Create Internal Company Newsletters - 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