\nCognitive Fluency<\/b><\/p>\n
Have you ever considered the importance of presentation, design, and the visual effect of your content to the overall impact it makes on your audience?<\/p>\n
This can be explained through the concept of cognitive fluency<\/strong>. Cognitive fluency is defined as \u201cthe ease with which our brains process information\u201d.<\/em> In other words, cognitive fluency explains why and how we process certain information, based on the way they\u2019re presented to us.<\/p>\nIn terms of content writing, cognitive fluency can help you make your content better through:<\/p>\n
\n- \n
Fonts. <\/b>Use fonts which are clear and easy to read. This will create a feeling of ease with your readers and help them accept your content as believable and trustworthy.<\/p>\n
If you make your content hard to read, your audience might give up reading half way through or perceive it as false.<\/p>\n<\/li>\n
- \n
Vocabulary. <\/b>Make your content feel familiar to your readers. Don\u2019t use sensational and complicated vocabulary.<\/p>\n
Use everyday vocabulary that your readers will easily understand and perceive.<\/p>\n<\/li>\n
- \n
Design. <\/b>Make your design clear and not confusing. Use color contrasts to point the most important parts and emphasize your point.<\/p>\n
Note that the way you present information to your audience matters and take the hint from cognitive psychology to make it more fluent and widely accepted.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n
- \n
Decision-Making<\/b><\/p>\n
Cognitive psychology can help you motivate your readers to take the desired actions and subtly guide them in the right direction.<\/p>\n
The decision-making process is based on reasoning. In other words, you need to show your readers why to believe you and do what you say.<\/p>\n
Here\u2019s what your content needs to provide:<\/p>\n
\n- \n
Need. <\/b>Tell them why they need to be reading it. Give them a clear reason for why they belong to the target category.<\/p>\n<\/li>\n- \n
Information. <\/b>Provide data about whatever it is you\u2019re writing about. Give them firm evidence of your knowledge.<\/p>\n<\/li>\n- \n
CTA. <\/b>Ask them to perform the desired action. They need this additional motivation to seal the deal and make the final decision of doing what you\u2019re recommending.<\/p>\n
Create a powerful call-to-action to finalize your mission. If you\u2019re aiming to persuade your readers into doing something, you need to make your content convincing and cleverly structured.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n
- \n
Social Influence<\/b><\/p>\n
When reading content online and browsing through webpages, most people are aware marketers are trying to convince them to buy their product or service.<\/p>\n
While there\u2019s nothing wrong with this concept, you still need to walk the extra mile and give them a reason to trust you. Cognitive psychology recommends the use of a phenomenon called social proof<\/strong> or social influence<\/strong>.<\/p>\nIt\u2019s the average consumer\u2019s or reader\u2019s need to check other people\u2019s experience and opinions before taking any action. For content writers, it means you should:<\/p>\n
\n- \n
refer to previous customers\u2019 review and testimonials<\/p>\n<\/li>\n
- \n
refer to case-studies<\/p>\n<\/li>\n
- \n
collaborate with reliable influencers<\/p>\n<\/li>\n
- \n
portray user-generated content<\/p>\n<\/li>\n
- \n
encourage your audience to leave reviews and comments<\/p>\n<\/li>\n<\/ul>\n
Make sure you show your readers your information is reliable and other people trust you. This way, you\u2019ll create a firm bond with all your audience members and have a stronger connection with them.<\/p>\n<\/li>\n
- \n
Color Psychology<\/b><\/p>\n
The way we perceive certain things is sometimes influenced by its predominant color. Although each person has a different favorite color, we all tend to have the same emotions towards certain colors. Take a look at these examples:<\/p>\n
\n- \n
blue: <\/strong>creates a sense of trustworthiness and loyalty<\/p>\n<\/li>\n- \n
red:<\/strong> grabs attention fast and creates a sense of urgency<\/p>\n<\/li>\n- \n
black: <\/strong>symbolizes luxury and high-quality<\/p>\n<\/li>\n- \n
green:<\/strong> symbolizes balance, relaxation, and health<\/p>\n<\/li>\n<\/ul>\nYou can use the color psychology principles to enhance the message of your content and make it hit all the right buttons with your audience.<\/p>\n
Make use of it for the design of your blog posts, social media posts, videos and other forms of promoting your content.<\/p>\n<\/li>\n
- \n
Attention Span<\/b><\/p>\n
Cognitive psychology examines the way we perceive things in terms of attention and focus. It can help us gain a better understanding of what type of content will help us keep our readers interested, and concentrated, rather than bored.<\/p>\n
Although we tend to make quick judgment calls based on very little information, this doesn\u2019t mean your content should be nothing more but a bunch of flashy headlines and superficial information. On the contrary, the best way to keep your audience interested in your content and help them maintain their focus is to:<\/p>\n
\n- \n
provide reliable information<\/p>\n<\/li>\n
- \n
ask engaging questions<\/p>\n<\/li>\n
- \n
have them actively participate in drawing conclusions and processing information<\/p>\n<\/li>\n
- \n
give them credit<\/p>\n<\/li>\n<\/ul>\n
By providing valuable information, and evoking deep thinking with your audience, you\u2019re grabbing their attention for good.<\/p>\n
Moreover, you\u2019re helping them memorize the information easier and leave a permanent trace in their consciousness.<\/p>\n<\/li>\n<\/ol>\n
![\"5](\"https:\/\/www.zippia.com\/employer\/wp-content\/uploads\/2022\/12\/5-hints-from-cognitive-psychology-that-will-draw-attention-to-your-content.png\")
<\/p>\n