\nEstablish your purpose.<\/b> Ask yourself what you are trying to do with your recruitment video. Here are a few examples of common goals for these videos:<\/p>\n\n- \n
Answering basic questions about the company.<\/p>\n<\/li>\n
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Getting viewers excited about the company’s culture and mission.<\/p>\n<\/li>\n
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Providing a window into what it\u2019s like to work for the company.<\/p>\n<\/li>\n
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Showcasing different roles or departments.<\/p>\n<\/li>\n<\/ul>\n
Once you and your team have established your goal for this project, the rest of it will fall into place more easily.<\/p>\n<\/li>\n
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Create an outline.<\/b> Before you start writing a script and shooting the video, you need to outline it. Figure out what information points you want to hit and what order you want to hit them in, as well as what you want to show visually in the video.<\/p>\n
If you\u2019re making multiple videos, plan out what each one will cover. If you\u2019re making multiple similar videos, it can be a good idea to use the same general structure for each one so that viewers will generally know what to expect when they watch them \u2013 this also helps simplify the scripting and shooting process.<\/p>\n<\/li>\n
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Script your video.<\/b> Some companies like to write out every word that\u2019s going to be spoken in their videos, while others like to let the speakers wing it a little more. There are pros and cons to each strategy, so consider what would be the best fit for you and your company.<\/p>\n
If you decide to write out the entire script, read it out loud to make sure it sounds good off the page \u2013 it can be surprising how different writing sounds when read aloud than when you read it.<\/p>\n
If you decide to let your speakers wing it, you should still write out talking points you want them to hit \u2013 otherwise, you run the risk of an executive rambling for 15 minutes about the new payroll system that they\u2019re very passionate about.<\/p>\n<\/li>\n
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Find interviewees.<\/b> Come up with a list of people you want to speak to in your video. This may mean asking department heads to recommend one or more of their employees for the project.<\/p>\n
Once you\u2019ve created your list, reach out to the individuals to see if they\u2019d be willing to be in the video, and then send them any script or schedule information they may need.<\/p>\n
To help with nerves, you can offer to \u201crehearse\u201d with them beforehand so they can get a better understanding of what you\u2019re looking for and can do a low-pressure dry run of what they\u2019re going to say. This is especially helpful if you aren\u2019t fully scripting your videos.<\/p>\n<\/li>\n
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Shoot your video.<\/b> Whether you\u2019re shooting with an in-house team or are hiring someone else to do it, you should be involved in shooting the video.<\/p>\n
Find locations with good backgrounds and lighting, check to make sure your subjects are dressed appropriately for their job, and look for the b-roll you want to get. (B-roll is the candid footage of people working and chatting, machines running, etc., that you splice in between or over your interviewed subjects.)<\/p>\n<\/li>\n
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Edit your video.<\/b> This is the part where you make the video follow the outline you created earlier in the process.<\/p>\n
Trim the unnecessary fluff from interviews, splice them together with a b-roll, and add music and graphics. Add in people\u2019s names and titles, as well as your company’s logo, to make sure your viewers know exactly what\u2019s going on.<\/p>\n
If you can, have multiple people look at the video before it\u2019s completed to make sure they don\u2019t see any problems with it.<\/p>\n<\/li>\n
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Release your video.<\/b> If you haven\u2019t already, come up with a plan for releasing your videos. It\u2019s usually a good idea to release each video on multiple platforms to get as much mileage out of it as you can. Here are a few of the platforms you can do this on:<\/p>\n\n- \n
Website home page<\/p>\n<\/li>\n
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Website \u201ccareers\u201d page<\/p>\n<\/li>\n
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Social media (organic and paid)<\/p>\n<\/li>\n
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YouTube<\/p>\n<\/li>\n
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LinkedIn<\/p>\n<\/li>\n
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Email<\/p>\n<\/li>\n
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TV\/streaming ads<\/p>\n<\/li>\n<\/ul>\n
Asking employees to share the video can also be highly effective in reaching the candidates you\u2019re looking for.<\/p>\n<\/li>\n<\/ol>\n
Examples of Good Recruitment Videos<\/h2>\n
Here are a few examples of excellent recruitment videos to use as inspiration:<\/p>\n
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Google<\/b><\/p>\n
While few companies have the resources that Google has, everyone can learn from this recruitment video trying to attract interns.<\/p>\n
Note a few of the defining features of this video as you watch:<\/p>\n
\n- \n
It shows the cultural and physical environment of the organization.<\/p>\n<\/li>\n
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It features both leaders and interns.<\/p>\n<\/li>\n
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It features interns with a variety of backgrounds and areas of expertise.<\/p>\n<\/li>\n
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It shows a little of what each intern was able to do during their internship.<\/p>\n<\/li>\n<\/ul>\n