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While writing a job description is the first step in the process of looking for candidates, it\u2019s only one piece. It won\u2019t matter how good your job description is if no one has the opportunity to read it. Promoting your job posting can help draw in a larger number of applications, and a widely distributed one is more likely to be encountered by qualified applicants.<\/p>\n
Key Takeaways:<\/b><\/p>\n There are several different websites that you can make use of. Some have payment plans, like LinkedIn and Zippia, while others just charge a fee, like Craigslist.<\/p>\n<\/li>\n Don\u2019t constrain yourself to online sources. Ask incentives for your current employees to make recommendations, go to job fairs, and don\u2019t be afraid to hire outside consultants.<\/p>\n<\/li>\n Writing an excellent job description is the best first step in your job promotion.<\/p>\n<\/li>\n<\/ul>\n Putting your job posting in as many places as possible is an excellent way to reach a broader audience. There are both paid and unpaid boards and other sites to post your job description on. It\u2019s best to make use of a wide variety of them, if possible. Here are some options to look into:<\/p>\n Zippia.<\/b> Zippia is a job board with far-reaching postings that helps job seekers connect with employers. Employers can post tailored job descriptions on our site and reach a wide variety of job seekers, helping you to find the perfect candidate.<\/p>\n Zippia offers three paid plans for job promotion. You can promote three jobs for $500 per month, ten jobs for $1,000 per month, or 20 jobs for $1,500 per month. Plans also include company branding and a customized company profile page.<\/p>\n<\/li>\n LinkedIn.<\/b> Linkin is an excellent resource for career networking, advice, and socializing. You can get additional services as well if you pay for a subscription, including promoting your job posts. Their pricing varies greatly depending on how much you want to promote the job and where you are.<\/p>\n You can pay for features such as having your job post appear in search results \u2013 or even appear at the top of said results. You can also pay to have your post show up as recommended to Linkin users. They also offer alerts, both for candidates and for employers, when a candidate or job matches their interests.<\/p>\n<\/li>\n Craigslist.<\/b> Being a jack of all trades, Craigslist also gives you the opportunity to post jobs on its website. For every location in the United States, the website charges a fee, ranging from $10 to $75 depending on the location.<\/p>\n While Craigslist doesn’t particularly tailor job search results or anything of that nature, it does reach a different audience. It is also less expensive than the majority of job boards and other services.<\/p>\n<\/li>\n Hire an SEO expert.<\/b> Having a website is an excellent first step. If you don’t have one, you should certainly hire a web designer to create one for you. But even if you do, you should look into hiring a keyword specialist to help you make your website and job posting appear at the top of search results.<\/p>\n Most people don\u2019t go past the first page of search results, meaning that if your website or job posting doesn\u2019t appear there, they\u2019re unlikely to be seen. How much hiring an expert will cost will depend on how much detail you want. You can just have your website optimized, or you can have them post job ads for you as well.<\/p>\n<\/li>\n<\/ul>\n\n
Paid Ways to Promote a Job<\/h2>\n
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