{"id":1833,"date":"2012-11-08T15:07:55","date_gmt":"2012-11-08T23:07:55","guid":{"rendered":"http:\/\/recruitloop.wpengine.com\/?p=1833"},"modified":"2023-05-10T06:51:11","modified_gmt":"2023-05-10T13:51:11","slug":"startup-stories-how-airtasker-made-it-happen","status":"publish","type":"post","link":"https:\/\/www.zippia.com\/employer\/startup-stories-how-airtasker-made-it-happen\/","title":{"rendered":"Startup Stories: How Airtasker Made it Happen"},"content":{"rendered":"

\"Airtasker,The startup community in Sydney may not be quite as vibrant as in Silicon Valley, but it definitely has some great stories to share.<\/p>\n

Airtasker is a\u00a0social, demand-driven community marketplace that connects people seeking to outsource everyday tasks and errands with trusted, reliable people who can complete those task. They’re \u00a0known as ‘runners’.<\/p>\n

Airtasker is essentially a global version of the \u201csupermarket notice board\u201d available in the cloud \u2013 either online or on your mobile.<\/p>\n

In less than 7 months, the startup has brought together a community of over 35,000 people ready to complete everyday chores and errands, including cleaning, deliveries, office admin and IT help. It has created more than \u00a0$400,000 worth of tasks and errands from individuals and businesses alike.<\/p>\n

Farina Schurzfeld, the General Manager of Airtasker\u00a0believes that changing technology and consumer behaviour led to the development of Airtasker as a worldwide labour aggregation and distribution platform.<\/p>\n

The Challenge<\/h3>\n

As an open platform inviting anybody to join, providing evidence of quality and trust was critical to their strategy.<\/p>\n

In response, Airtasker decided to introduce a new AirtaskerPRO premium program, improving the overall standard of services provided.<\/p>\n

Existing references, reviews and a social ‘security mechanism’ allow users to verify the runners\u2019 identity via social networks.<\/p>\n

In addition, AirtaskerPRO runners receive a badge on their profile after completing a screening process. The badge recognises their status and reliability, therefore allowing them to earn more income on the platform.<\/p>\n

At the same time, users can be confident their task and errands will be serviced with the highest attention and dedication.<\/p>\n

Launching the AirtaskerPRO program within the community would mean a lot of work. To decide which runner should be awarded a badge, the Airtasker team would have to interview each applicant personally or alternatively outsource the process. And for a young startup with limited time and resources, it seemed almost impossible or at least extremely expensive.<\/p>\n

The Perfect Synergy<\/h3>\n

The Airtasker and RecruitLoop teams had initially met through the Sydney startup community in mid August 2012.<\/p>\n

They started chatting about development plans and opportunities for their businesses. Given the challenge of the AirtaskerPRO program, RecruitLoop CEO, Michael Overell, suggested that they may have a solution to help.<\/p>\n

RecruitLoop’s\u00a0video interview offering<\/a> allows candidates to be screened quickly without time-consuming face-to-face meetings. It could possibly be the easiest and cheapest way to solve Airtasker\u2019s issue with the launch of their new program.<\/p>\n

The alliance started just seven days after their first casual meeting.<\/p>\n

\u201cI was surprised how easy and smooth the launch of RecruitLoop\u2019s video interviews to our platform has been<\/em>,\u201d says Farina.<\/p>\n

\u201cWe were concerned about the amount of time and money we would have had to spend on screening all runners before granting them PRO status. Fortunately, partnering with RecruitLoop was a simple solution that solved those issues. It significantly accelerated the launch of AirtaskerPRO, and we screened 300 applications in just six weeks.<\/em>\u201d<\/p>\n

Every applicant was emailed a link to RecruitLoop\u2019s recorded video interview platform. One third of them completed this stage, which also made it easier for Airtasker to verify candidates who were serious about their application.<\/p>\n

Farina couldn’t have imagined a better way of launching AirtaskerPRO and improving the quality of service its platform provides for its users.<\/p>\n

It is a partnership that benefits both parties, and an example of how startups can help each other grow, by staying connected in the community.<\/p>\n","protected":false},"excerpt":{"rendered":"

Here’s a great example of how two startups helped each other grow, by staying connected in their local startup community.<\/p>\n","protected":false},"author":291,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[31],"tags":[],"yoast_head":"\nStartup Stories: How Airtasker Made it Happen<\/title>\n<meta name=\"description\" content=\"Here's a great example of how two startups helped each other grow, by staying connected in the Sydney startup community.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zippia.com\/employer\/startup-stories-how-airtasker-made-it-happen\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Startup Stories: How Airtasker Made it Happen\" \/>\n<meta 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