{"id":2370,"date":"2022-12-15T06:30:04","date_gmt":"2022-12-15T14:30:04","guid":{"rendered":"http:\/\/recruitloop.wpengine.com\/?p=2370"},"modified":"2023-05-11T14:52:08","modified_gmt":"2023-05-11T21:52:08","slug":"how-to-destroy-your-employer-brand-in-20-simple-steps","status":"publish","type":"post","link":"https:\/\/www.zippia.com\/employer\/how-to-destroy-your-employer-brand-in-20-simple-steps\/","title":{"rendered":"20 Ways To Destroy Your Employer Brand"},"content":{"rendered":"<p><!--Skip-->\n<link href=\"https:\/\/static.zippia.com\/galleries\/css\/htgaj.css\" rel=\"stylesheet\"\/>\n<p>A business can\u2019t just rely on its product brand to succeed. Your role as an employer (of choice) is to ensure that the experience and feedback of employees past and present is just as powerful as the message you promote through your product or service.<\/p>\n<p>Your employees (and potential employees) can be your best sales and marketing channel. But they can also kill your brand quite literally at the push of a button. It can take years to build brand credibility and just seconds to destroy it.<\/p>\n<p>Here are 20 ways that can destroy your employer brand.<\/p>\n<p><b>Key Takeaways:<\/b><\/p>\n<ul class=\"large-bullets\">\n<li>\n<p>Writing a sloppy job ad with spelling mistakes or vague descriptions can turn away candidates before they even consider your company.<\/p>\n<\/li>\n<li>\n<p>Creating a chaotic or bad first impression by seeming disinterested or having a messy office will turn away candidates. <\/p>\n<\/li>\n<li>\n<p>It&#8217;s important to remember that having a negative impression with one candidate can affect the rest of your employer brand.<\/p>\n<\/li>\n<\/ul>\n<p><img alt=\"20 Ways to Destroy Your Employer Brand\" src=\"https:\/\/www.zippia.com\/employer\/wp-content\/uploads\/2017\/02\/20-ways-to-destroy-your-employer-brand.png\" style=\"width:100%;\"\/><\/p>\n<h2 class=\"fancy\" class=\"fancy\" id=\"20-ways-to-destroy-your-employer-brand\">20 Ways to Destroy Your Employer Brand<\/h2>\n<p>Here are 20 simple ways to completely destroy your employer brand:<\/p>\n<ol class=\"ordered-list-large\">\n<li class=\"ordered-list-large-item\">\n<p><b>Write sloppy job ads.<\/b> When you\u2019re advertising a new role, write the job ad really quickly just before you leave the office. Don\u2019t bother proof reading it, or running a spell check. For bonus points, be completely vague about the role, or how you\u2019ll make the selection. Ignore all the advice <a href=\"https:\/\/www.zippia.com\/employer\/\" title=\"Guide to recruitment advertising\">in this guide<\/a> on how to write better job ads.<\/p>\n<p><center><img loading=\"lazy\" alt=\"Lazy job ads\" class=\"aligncenter wp-image-2387\" height=\"227\" src=\"http:\/\/recruitloop.wpengine.com\/wp-content\/uploads\/2013\/02\/employerbrand.png\" title=\"Destroy your employer brand with lazy job ads\" width=\"355\"\/><\/center>\n<\/li>\n<li class=\"ordered-list-large-item\">\n<p><b>Use language that discriminates carelessly.<\/b> There\u2019s no better way to turn large numbers of applicants away at the gate, than carelessly discriminating against gender, age or race. If you\u2019re lucky, you might even end up <a href=\"https:\/\/www.zippia.com\/employer\/avoiding-discrimination-in-job-ads\/\" title=\"\u201cNo Indians Or Asians\u201d: Avoiding Discrimination in Job Ads\">breaking the law<\/a>! If you can only do one thing to destroy your employer brand, make it this one.<\/p>\n<\/li>\n<li class=\"ordered-list-large-item\">\n<p><b>Build a 12-step application process.<\/b> Every step you add in an application process is another opportunity to <a href=\"https:\/\/www.zippia.com\/employer\/6-ways-to-piss-off-your-candidate-at-the-offer-stage\/\" rel=\"noopener\" target=\"_blank\">lose candidates<\/a>. Clunky, outdated recruitment systems (not naming names) can also help. Alternatively, <a href=\"https:\/\/www.zippia.com\/employer\/hiring-hacks-for-startups\/\" title=\"88 Hiring Hacks For Startups\">a one-click apply process<\/a> (eg via LinkedIn) probably has the opposite effect. Your call.<\/p>\n<\/li>\n<li class=\"ordered-list-large-item\">\n<p><b>Be deliberately vague about how to apply.<\/b> Ask candidates to \u2018<em>call for a confidential discussion or to learn more about this exciting opportunity<\/em>\u2019. They\u2019ll probably think you\u2019re a recruiter just fishing for names to add to a database. But if they do call to speak to you, make sure the gatekeeper tells them to apply online. You\u2019ll take another good hit on your employer brand.<\/p>\n<p><center><img loading=\"lazy\" alt=\"Employer branding\" class=\"aligncenter wp-image-2376\" height=\"302\" src=\"http:\/\/recruitloop.wpengine.com\/wp-content\/uploads\/2013\/02\/employer-brand1.png\" width=\"422\"\/><\/center>\n<\/li>\n<li class=\"ordered-list-large-item\">\n<p><b>Ignore responses from some candidates.<\/b> All candidates expect a response. Needy huh!? And it\u2019s not only GenYs. It turns out anyone who applies has an interest in where they\u2019re up to in the process. So, <a href=\"https:\/\/www.zippia.com\/employer\/recruiter-tips-how-to-make-a-great-impression-with-your-candidates\/\" title=\"Recruiter Tips: How to Make a Great Impression With Your Candidates\">ignoring applicants<\/a> and leaving them in limbo is a great way to get them offside.<\/p>\n<\/li>\n<li class=\"ordered-list-large-item\">\n<p><b>Engage a recruiter who doesn\u2019t understand your business.<\/b> Traditional recruiters generally work across dozens of employers. They also have strict KPIs and big targets. Many are spread too thin, and <a href=\"https:\/\/www.zippia.com\/employer\/help-a-recruitment-agency-stole-my-wallet-the-myth-of-the-guaranteed-placement\/\" title=\"Help! A recruitment agency stole my wallet: The myth of the guaranteed placement.\">will do anything<\/a> to meet their numbers to make commission. Whether it\u2019s deliberate or just an oversight, they can destroy your employer brand on your behalf! Now <em>that\u2019s<\/em> efficient outsourcing.<\/p>\n<\/li>\n<li class=\"ordered-list-large-item\">\n<p><b>Keep candidates waiting at least 10 minutes for their interview.<\/b> Nothing screams \u2018I\u2019m in control\u2019 like keeping people waiting for meetings. It\u2019s the perfect way to stamp your authority, while avoiding any direct conflict. Strangely, this also applies for candidates, who\u2019ve taken time out to come to your office. Keep them waiting long enough, and they might just walk straight out the door to a different job offer &#8211; perhaps even with a competitor. Nice work!<\/p>\n<\/li>\n<li class=\"ordered-list-large-item\">\n<p><b>Create a chaotic first impression.<\/b> This one\u2019s actually surprisingly easy. Candidates come in to meet you, and your receptionist looks totally disinterested, or is on a personal call. The front desk is a mess, and <a href=\"https:\/\/www.zippia.com\/employer\/15-beautiful-workspaces-to-inspire-your-office-makeover\/\" rel=\"noopener\" target=\"_blank\">your office<\/a> isn\u2019t much better. It\u2019s amazing how much a fresh set of eyes from the outside will read into all this. Besides, who wants to appear professional to potential future employees anyway?<\/p>\n<\/li>\n<li class=\"ordered-list-large-item\">\n<p><b>Run unstructured, inconsistent interviews.<\/b> Adopt a casual, chatty style to show them what a laid back, fun boss you are. Avoid any structure or process altogether, and make sure you completely confuse your candidate while you&#8217;re at it. Ignore <a href=\"https:\/\/www.zippia.com\/employer\/\" title=\"Rock solid interview template and framework\">this framework and template<\/a>, if you want to hurt your employer brand with unstructured interviews.<\/p>\n<\/li>\n<li class=\"ordered-list-large-item\">\n<p><b>Exploit candidates for free strategic advice.<\/b> This one\u2019s a tradeoff. You can hurt your employer brand, but get free strategic advice at the same time. \u00a0The trick is to ask candidates to solve real business problems, masked as \u2018case study questions\u2019. It\u2019s like a free consulting session! Then implement their answers, without offering them a job. <a href=\"https:\/\/www.zippia.com\/employer\/how-to-turn-a-job-interview-from-exploration-to-exploitation\/\" title=\"How to Turn a Job Interview From Exploration to Exploitation\">A perfect way<\/a> to destroy your employer brand.\u00a0What are you waiting for?<\/p>\n<\/li>\n<li class=\"ordered-list-large-item\">\n<p><b>Provide a vague job description. Or better yet, nothing at all.<\/b> Our favorite approach here is to avoid a giving candidates a specific <a href=\"https:\/\/www.zippia.com\/employer\/how-to-write-a-job-description\/\" title=\"How To Write A Concise Job Description: 5 Simple Steps\">job description<\/a>, and tell them that you\u2019ll \u2018<em>tailor the role around the best candidate<\/em>\u2019. While this seems smart and flexible (qualities that might help your employer brand), the lack of clarity actually has the opposite effect.<\/p>\n<\/li>\n<li class=\"ordered-list-large-item\">\n<p><b>Tell white lies to candidates to get them over the line.<\/b> Coffee is for closers, so do anything to get candidates over the line. If this includes telling little white lies, then go for it! You could fib about the salary, <a href=\"https:\/\/www.zippia.com\/employer\/zappos-hiring-for-culture-and-the-bizarre-things-they-do\/\" rel=\"noopener\" target=\"_blank\">culture<\/a>, management style or working hours. After all, it\u2019s only your employer brand on the line.<\/p>\n<\/li>\n<li class=\"ordered-list-large-item\">\n<p><b>Conduct every interview outside the office.<\/b> Never invite candidates into the office. Instead, only conduct interviews in caf\u00e9s, hotel lobbies or even bars. It\u2019s a great chance to show off your great taste in venues (coffee or wine!), and that you\u2019ve probably got something to hide back in the office.<\/p>\n<\/li>\n<li class=\"ordered-list-large-item\">\n<p><b>Create a sweatshop culture, promoted as \u2018work hard and play hard\u2019.<\/b> Asking your team to do a bit of overtime every now and then is one thing. But to really harm your employer brand, keep them back every night or on weekends. Provide pizzas and cabs, and promote it as a \u2018work hard and play hard\u2019 culture.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" alt=\"Work hard play hard\" class=\"aligncenter wp-image-2377\" height=\"520\" src=\"http:\/\/recruitloop.wpengine.com\/wp-content\/uploads\/2013\/02\/employer-brand2.png\" title=\"how to destroy your employer brand\" width=\"435\"\/><\/p>\n<\/li>\n<li class=\"ordered-list-large-item\">\n<p><b>Build a public profile of your company that\u2019s totally different to the real story.<\/b> Forget about the reality of daily life in your company. Build a public profile that matches what you want, rather than what actually happens. This is a surefire way to destroy your employer brand, both with current and prospective employees.<\/p>\n<\/li>\n<li class=\"ordered-list-large-item\">\n<p><b>Become a remote manager and hide behind email.<\/b>Keep the door to your office closed, or <a href=\"https:\/\/www.zippia.com\/employer\/7-tips-to-help-manage-your-team-remotely\/\" rel=\"noopener\" target=\"_blank\">work from home<\/a>. Don&#8217;t walk the floor with your team, and rely on email for all communication. <a href=\"https:\/\/www.zippia.com\/employer\/5-signs-you-are-a-bad-manager\/\" title=\"5 Signs You Are A Bad Manager\">Be as invisible as possible<\/a>, and you\u2019ll harm not only your employer brand, but your personal one.<\/p>\n<\/li>\n<li class=\"ordered-list-large-item\">\n<p><b> Pay your staff late.<\/b> Cash flow is king. If that means you need to pay bonuses, commissions or even salaries late, then so be it! And while you&#8217;re at it, don&#8217;t bother paying any statutory entitlements either! After all, surely you\u2019d rather keep some cash in the bank to survive than keep your employer brand intact.<\/p>\n<\/li>\n<li class=\"ordered-list-large-item\">\n<p><b>Talk trash about past employees<\/b> They don\u2019t work for you any more, so just say whatever you think about them (focusing on the negative!). For real impact on the employer brand, bag them out in <a href=\"https:\/\/www.zippia.com\/employer\/5-reasons-why-you-should-eliminate-chairs-from-team-meetings\/\" rel=\"noopener\" target=\"_blank\">team meetings<\/a>, public forums or even to clients who may have dealt with them previously.<\/p>\n<\/li>\n<li class=\"ordered-list-large-item\">\n<p><b>Avoid giving any feedback, or conducting any performance reviews.<\/b> Employees crave feedback. But <a href=\"https:\/\/www.zippia.com\/employer\/how-to-avoid-the-feedback-sandwich-when-evaluating-staff\/\" rel=\"noopener\" target=\"_blank\">delivering it<\/a> properly is painful and time consuming. Why not just save all the hassle by avoiding the topic altogether? At the end of year, ignore this advice to <a href=\"https:\/\/www.zippia.com\/employer\/how-to-run-an-effective-end-of-year-performance-review\/\" rel=\"noopener\" target=\"_blank\" title=\"How to Run an Effective End of Year Performance Review\">conduct regular performance reviews<\/a>. If anything, just give them a few bits of feedback in the back of a cab after a meeting or down at the pub.<\/p>\n<\/li>\n<li class=\"ordered-list-large-item\">\n<p><b>Make public commitments you never plan to follow through.<\/b> The final step is a bit like lying to candidates to get them over the line. Make loud, public statements about actions or initiatives you plan to take based on staff feedback. Then do nothing about them. Most people forget quickly anyway, right?<\/p>\n<\/li>\n<\/ol>\n<div ckmz=\"zippia\">\n<div class=\"row\" onclick=\"location.href='\/employer\/?src=inlinePostAJob-2370';\" style=\"font-size: 14px;color: #333; background: #fff; width: 100%; border: 1px solid #d8dee2; border-radius: 0 0 5px 5px; padding: 20px; justify-content: space-between;box-shadow: 0 18px 20px -20px rgb(0 0 0 \/ 15%); margin:0px; cursor:pointer;\">\n<div class=\"col-sm-8 col-xs-12\" style=\"-webkit-text-size-adjust: 100%; -webkit-tap-highlight-color: rgba(0,0,0,0); --vh: 12.87px;font-size: 14px;line-height: 1.42857143; color: #333; font-family: Open Sans,serif;font-style: normal; box-sizing: border-box;\">\n<div style=\"display: inline-block;margin-top: 10px;font-weight: 600;font-size: 20px;\">Get Started Hiring Now<\/div>\n<\/div>\n<div class=\"col-sm-4 col-xs-12\" style=\"font-weight: 600;font-size: 16px;line-height: 24px; text-align: center; text-transform: capitalize; color: #fff; background: #ff6000; border-radius: 4px; height: 48px; border: none; font-family: Open Sans,serif; display: -webkit-flex; display: flex; -webkit-justify-content: center; justify-content: center; -webkit-align-items: center; align-items: center;\">\n<a href=\"\/employer\/?src=inlinePostAJob-2370\" style=\"color: white!important;\">Post A Job<\/a>\n<\/div>\n<\/div>\n<\/div>\n<h2 class=\"fancy\" class=\"fancy\" id=\"employer-brand-faq\">Employer Brand FAQ<\/h2>\n<ol class=\"ordered-list-large\">\n<li class=\"ordered-list-large-item\">\n<p><b>What factors affect employer branding?<\/b><\/p>\n<p><b>Factors that affect employer branding are the salary and benefits offered to employees, and the work environment.<\/b> Employees want to be paid a fair salary with good benefits. If they don&#8217;t think they are being paid a fair wage, they will start to look for a job that will offer them a fair wage with good benefits.<\/p>\n<p>Employees also want to have a work environment that will help them be productive. If they are not able to fit in with the company culture, they will look to find a job that will fit what they want.<\/p>\n<\/li>\n<li class=\"ordered-list-large-item\">\n<p><b>What are reasons that a business fails?<\/b><\/p>\n<p><b>A business can fail if it has improper planning and lack of leadership.<\/b> When a company does not have a proper leader who inspired their employees, it will cause those employees to find another job that will. Also, without proper planning and structure, a company will fail. Employees as well as customers want structure to know how to do business.<\/p>\n<\/li>\n<li class=\"ordered-list-large-item\">\n<p><b>How can I change my employer brand?<\/b><\/p>\n<p><b>To change your employer brand, you must first analyze your company culture and how your candidate perceive your company.<\/b> Employees want to work somewhere that is positive and inviting. If your employer brand doesn&#8217;t offer that, you will lose candidates.<\/p>\n<p>To understand where the strength of your company culture is, speak directly to your employees and see what they feel about it. You can also ask for their feedback on what they would want changed.<\/p>\n<\/li>\n<li class=\"ordered-list-large-item\">\n<p><b>What is negative employer branding?<\/b><\/p>\n<p><b>Negative employer branding is when there is a negative impression of the company from past and present employees.<\/b> Having negative employer branding can affect you getting new potential candidates.<\/p>\n<\/li>\n<\/ol>\n<h2 class=\"fancy\" class=\"fancy\" id=\"final-thoughts\">Final Thoughts<\/h2>\n<p>In isolation, use any of these steps to destroy your employer brand. But for a wholesale, \u2018smash and burn\u2019 program, follow them one-by-one. Your employer brand will never recover!<\/p>\n<p>PS, take all of these steps with a grain of salt.<\/p>\n<p><strong><em id=\"__mceDel\">After all, what idiot would really want to destroy their employer brand!?<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It can take years to build your employer brand credibility and just seconds to destroy it. Here are 20 simple ways to completely destroy your employer brand.<\/p>\n","protected":false},"author":3,"featured_media":13225,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[139,107],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>20 Ways To Destroy Your Employer Brand<\/title>\n<meta name=\"description\" content=\"Your employees can be your best marketing channel. But they can also destroy your credibility and employer brand at the push of a button.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zippia.com\/employer\/how-to-destroy-your-employer-brand-in-20-simple-steps\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"20 Ways To Destroy Your Employer Brand\" \/>\n<meta property=\"og:description\" content=\"Your employees can be your best marketing channel. But they can also destroy your credibility and employer brand at the push of a button.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.zippia.com\/employer\/how-to-destroy-your-employer-brand-in-20-simple-steps\/\" \/>\n<meta property=\"og:site_name\" content=\"Zippia For Employers\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Zippia\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-15T14:30:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-11T21:52:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.zippia.com\/employer\/wp-content\/uploads\/2017\/02\/20-ways-to-destroy-your-employer-brand.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1201\" \/>\n\t<meta property=\"og:image:height\" content=\"676\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Paul Slezak\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@paul_slezak\" \/>\n<meta name=\"twitter:site\" content=\"@ZippiaInc\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paul Slezak\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.zippia.com\/employer\/how-to-destroy-your-employer-brand-in-20-simple-steps\/\",\"url\":\"https:\/\/www.zippia.com\/employer\/how-to-destroy-your-employer-brand-in-20-simple-steps\/\",\"name\":\"20 Ways To Destroy Your Employer Brand\",\"isPartOf\":{\"@id\":\"https:\/\/www.zippia.com\/employer\/#website\"},\"datePublished\":\"2022-12-15T14:30:04+00:00\",\"dateModified\":\"2023-05-11T21:52:08+00:00\",\"author\":{\"@id\":\"https:\/\/www.zippia.com\/employer\/#\/schema\/person\/c478f8c08326837c1f7ab69f7e6a5569\"},\"description\":\"Your employees can be your best marketing channel. But they can also destroy your credibility and employer brand at the push of a button.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.zippia.com\/employer\/how-to-destroy-your-employer-brand-in-20-simple-steps\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.zippia.com\/employer\/how-to-destroy-your-employer-brand-in-20-simple-steps\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.zippia.com\/employer\/how-to-destroy-your-employer-brand-in-20-simple-steps\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.zippia.com\/employer\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"20 Ways To Destroy Your Employer Brand\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.zippia.com\/employer\/#website\",\"url\":\"https:\/\/www.zippia.com\/employer\/\",\"name\":\"Zippia For Employers\",\"description\":\"How to find the best employees.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.zippia.com\/employer\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.zippia.com\/employer\/#\/schema\/person\/c478f8c08326837c1f7ab69f7e6a5569\",\"name\":\"Paul Slezak\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.zippia.com\/employer\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5dadfdf3e6ce17183206e7ca7d1e36f5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5dadfdf3e6ce17183206e7ca7d1e36f5?s=96&d=mm&r=g\",\"caption\":\"Paul Slezak\"},\"description\":\"With over two decades of experience in the recruitment and human capital industry, Paul Slezak has established himself as a transformative force in the realm of leadership and career coaching, group facilitation, and talent acquisition. His unique perspective, drawn from his early career as a leader in global recruitment firms and his entrepreneurial success with his own start-up, has enabled him to make a significant impact on leaders, teams, and organizations across the world. Paul's passion for helping others achieve success and high performance is evident in his commitment to transforming leaders and their teams at local, national, and international levels. He specializes in promoting the importance of human-centered intelligence, focusing on soft skills such as authenticity, transparency, and trust to complement business-centered acumen and drive better workplace outcomes. As an impartial facilitator, Paul brings his expertise to team offsites and strategy days, ensuring alignment on goals, values, and culture while keeping participants on task. His engaging and energetic presence, coupled with his unique \\\"entertraining\\\" and \\\"edutaining\\\" delivery style, enables him to connect with audiences both large and intimate, sharing personal and professional anecdotes that inspire and energize.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/paulslezak\/\",\"https:\/\/twitter.com\/paul_slezak\"],\"url\":\"https:\/\/www.zippia.com\/employer\/author\/paul-slezak\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"20 Ways To Destroy Your Employer Brand","description":"Your employees can be your best marketing channel. But they can also destroy your credibility and employer brand at the push of a button.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.zippia.com\/employer\/how-to-destroy-your-employer-brand-in-20-simple-steps\/","og_locale":"en_US","og_type":"article","og_title":"20 Ways To Destroy Your Employer Brand","og_description":"Your employees can be your best marketing channel. But they can also destroy your credibility and employer brand at the push of a button.","og_url":"https:\/\/www.zippia.com\/employer\/how-to-destroy-your-employer-brand-in-20-simple-steps\/","og_site_name":"Zippia For Employers","article_publisher":"https:\/\/www.facebook.com\/Zippia\/","article_published_time":"2022-12-15T14:30:04+00:00","article_modified_time":"2023-05-11T21:52:08+00:00","og_image":[{"width":1201,"height":676,"url":"https:\/\/www.zippia.com\/employer\/wp-content\/uploads\/2017\/02\/20-ways-to-destroy-your-employer-brand.png","type":"image\/png"}],"author":"Paul Slezak","twitter_card":"summary_large_image","twitter_creator":"@paul_slezak","twitter_site":"@ZippiaInc","twitter_misc":{"Written by":"Paul Slezak","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.zippia.com\/employer\/how-to-destroy-your-employer-brand-in-20-simple-steps\/","url":"https:\/\/www.zippia.com\/employer\/how-to-destroy-your-employer-brand-in-20-simple-steps\/","name":"20 Ways To Destroy Your Employer Brand","isPartOf":{"@id":"https:\/\/www.zippia.com\/employer\/#website"},"datePublished":"2022-12-15T14:30:04+00:00","dateModified":"2023-05-11T21:52:08+00:00","author":{"@id":"https:\/\/www.zippia.com\/employer\/#\/schema\/person\/c478f8c08326837c1f7ab69f7e6a5569"},"description":"Your employees can be your best marketing channel. But they can also destroy your credibility and employer brand at the push of a button.","breadcrumb":{"@id":"https:\/\/www.zippia.com\/employer\/how-to-destroy-your-employer-brand-in-20-simple-steps\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.zippia.com\/employer\/how-to-destroy-your-employer-brand-in-20-simple-steps\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.zippia.com\/employer\/how-to-destroy-your-employer-brand-in-20-simple-steps\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.zippia.com\/employer\/"},{"@type":"ListItem","position":2,"name":"20 Ways To Destroy Your Employer Brand"}]},{"@type":"WebSite","@id":"https:\/\/www.zippia.com\/employer\/#website","url":"https:\/\/www.zippia.com\/employer\/","name":"Zippia For Employers","description":"How to find the best employees.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.zippia.com\/employer\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.zippia.com\/employer\/#\/schema\/person\/c478f8c08326837c1f7ab69f7e6a5569","name":"Paul Slezak","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.zippia.com\/employer\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5dadfdf3e6ce17183206e7ca7d1e36f5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5dadfdf3e6ce17183206e7ca7d1e36f5?s=96&d=mm&r=g","caption":"Paul Slezak"},"description":"With over two decades of experience in the recruitment and human capital industry, Paul Slezak has established himself as a transformative force in the realm of leadership and career coaching, group facilitation, and talent acquisition. His unique perspective, drawn from his early career as a leader in global recruitment firms and his entrepreneurial success with his own start-up, has enabled him to make a significant impact on leaders, teams, and organizations across the world. Paul's passion for helping others achieve success and high performance is evident in his commitment to transforming leaders and their teams at local, national, and international levels. He specializes in promoting the importance of human-centered intelligence, focusing on soft skills such as authenticity, transparency, and trust to complement business-centered acumen and drive better workplace outcomes. As an impartial facilitator, Paul brings his expertise to team offsites and strategy days, ensuring alignment on goals, values, and culture while keeping participants on task. His engaging and energetic presence, coupled with his unique \"entertraining\" and \"edutaining\" delivery style, enables him to connect with audiences both large and intimate, sharing personal and professional anecdotes that inspire and energize.","sameAs":["https:\/\/www.linkedin.com\/in\/paulslezak\/","https:\/\/twitter.com\/paul_slezak"],"url":"https:\/\/www.zippia.com\/employer\/author\/paul-slezak\/"}]}},"articleguide":"{\"tree\": [{\"text\": \"Employee Retention\", \"link\": \"\", \"children\": [{\"text\": \"Guide to Employee Turnover\", \"link\": \"https:\/\/www.zippia.com\/employer\/what-is-employee-turnover\/\"}, {\"text\": \"Retention Bonuses\", \"link\": \"https:\/\/www.zippia.com\/employer\/retention-bonus\/\"}, {\"text\": \"How to Conduct a Stay Interview\", \"link\": \"https:\/\/www.zippia.com\/employer\/stay-interview\/\"}, {\"text\": \"Retaining Employees After a Merger\", \"link\": \"https:\/\/www.zippia.com\/employer\/how-to-retain-employees-after-a-merger-or-acquisition\/\"}, {\"text\": \"How to Destroy Your Employer Brand\", \"link\": \"https:\/\/www.zippia.com\/employer\/how-to-destroy-your-employer-brand-in-20-simple-steps\/\"}, {\"text\": \"How to Reduce Attrition\", \"link\": \"https:\/\/www.zippia.com\/employer\/7-ways-reduce-employee-attrition\/\"}, {\"text\": \"How to Prevent Turnover\", \"link\": \"https:\/\/www.zippia.com\/employer\/how-to-prevent-your-employees-from-leaving\/\"}, {\"text\": \"How Bad Management Ruins Retention\", \"link\": \"https:\/\/www.zippia.com\/employer\/5-signs-poor-management-ruining-employee-retention\/\"}, {\"text\": \"How To Cut Costs Without Cutting Staff\", \"link\": \"https:\/\/www.zippia.com\/employer\/how-to-cut-costs-without-cutting-staff\/\"}, {\"text\": \"How Managers Can Minimize Employee Turnover\", \"link\": \"https:\/\/www.zippia.com\/employer\/8-tips-managers-minimize-employee-turnover\/\"}, {\"text\": \"How Bad HR Can Destroy Your Company\", \"link\": \"https:\/\/www.zippia.com\/employer\/how-bad-hr-can-destroy-your-company\/\"}, {\"text\": \"Effective Employee Retention Strategies\", \"link\": \"https:\/\/www.zippia.com\/employer\/8-effective-employee-retention-strategies\/\"}, {\"text\": \"Employee Retention Beyond The Honeymoon Phase\", \"link\": \"https:\/\/www.zippia.com\/employer\/employee-retention-beyond-honeymoon-phase\/\"}, {\"text\": \"Employee Retention\", \"link\": \"https:\/\/www.zippia.com\/employer\/employee-retention\/\"}, {\"text\": \"How To Calculate Retention Rate\", \"link\": \"https:\/\/www.zippia.com\/employer\/calculate-retention-rate\/\"}, {\"text\": \"Why Employee Retention Is Important\", \"link\": \"https:\/\/www.zippia.com\/employer\/why-employee-retention-is-important\/\"}, {\"text\": \"A Guide To Merit Bonuses\", \"link\": \"https:\/\/www.zippia.com\/employer\/merit-bonus\/\"}, {\"text\": \"Unlimited PTO Guide For Employers\", \"link\": \"https:\/\/www.zippia.com\/employer\/unlimited-pto-guide-for-employers\/\"}, {\"text\": \"PTO Policy Guide For Employers\", \"link\": \"https:\/\/www.zippia.com\/employer\/pto-policy-guide-for-employers\/\"}]}], \"title\": \"Retaining Talent\"}","showTableContent":"false","showFeaturedImage":"","pageCategoryL2":"","authorsExperts":"","featured_image_url":"https:\/\/www.zippia.com\/employer\/wp-content\/uploads\/2017\/02\/20-ways-to-destroy-your-employer-brand.png","_links":{"self":[{"href":"https:\/\/www.zippia.com\/employer\/wp-json\/wp\/v2\/posts\/2370"}],"collection":[{"href":"https:\/\/www.zippia.com\/employer\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zippia.com\/employer\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zippia.com\/employer\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zippia.com\/employer\/wp-json\/wp\/v2\/comments?post=2370"}],"version-history":[{"count":0,"href":"https:\/\/www.zippia.com\/employer\/wp-json\/wp\/v2\/posts\/2370\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zippia.com\/employer\/wp-json\/wp\/v2\/media\/13225"}],"wp:attachment":[{"href":"https:\/\/www.zippia.com\/employer\/wp-json\/wp\/v2\/media?parent=2370"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zippia.com\/employer\/wp-json\/wp\/v2\/categories?post=2370"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zippia.com\/employer\/wp-json\/wp\/v2\/tags?post=2370"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}