{"id":2537,"date":"2013-03-12T17:19:01","date_gmt":"2013-03-13T00:19:01","guid":{"rendered":"http:\/\/recruitloop.wpengine.com\/?p=2537"},"modified":"2023-05-15T11:09:28","modified_gmt":"2023-05-15T18:09:28","slug":"how-to-attract-the-new-breed-of-job-hunter-with-your-job-ad","status":"publish","type":"post","link":"https:\/\/www.zippia.com\/employer\/how-to-attract-the-new-breed-of-job-hunter-with-your-job-ad\/","title":{"rendered":"How To Attract The New Breed Of Job Hunter With Your Job Ad"},"content":{"rendered":"

So you\u2019ve decided to hire – and after exhausting other avenues – an internal email to see if any other staff members can recommend anyone, a Facebook broadcast message, a LinkedIn update, and perhaps even a four-line ad in the local paper, still no luck.<\/p>\n

It\u2019s time to write an ad for an online job board and publish your vacancy for the world to see!<\/p>\n

Where do you start? <\/strong><\/h3>\n

Posting an advertisement on an online job board is a powerful, effective strategy and can attract quality candidates.<\/p>\n

The internet has revolutionised the way candidates search and apply for roles. Without giving away my age, I can remember when r\u00e9sum\u00e9s and cover letters would arrive via snail mail usually on a Tuesday morning, following an ad that had been dictated or faxed and then placed in the \u2018Positions Vacant<\/em>\u2019 section of the weekend paper.<\/p>\n

Today, 30% of all job applications are made from mobile devices, 24×7 \u2013 with many job hunters browsing and applying for jobs while traveling to work sitting on the train or bus. It\u2019s so easy now \u2013 a push of a button and an active job seeker can apply for 10 jobs in 10 minutes before they even get to work!<\/p>\n

How do you attract this new breed of job hunter? <\/strong><\/h3>\n

What can you do to make candidates apply for your role?<\/p>\n

What if you attract too many candidates and your email inbox has a melt down with 250 resumes? Never mind when you\u2019re actually going to find the time to read through them all and sort them out!<\/p>\n

It all starts with writing the right ad<\/strong><\/h3>\n

Your written online job ad forms the basis of your recruitment campaign so it\u2019s worth carefully planning your strategy.<\/p>\n

To begin with, you<\/em> need to know exactly what it is that you are looking for. Get specific – write down and summarise the essential criteria i.e. experience, education, technical skills and competencies.<\/p>\n

Make the job real<\/strong><\/h3>\n

Candidates want to know where the role is, the salary on offer, future career pathways, etc.<\/p>\n

Good candidates are in high demand \u2013 they will often apply for several roles at once, so your job ad has to stand out:<\/p>\n