{"id":2929,"date":"2013-06-07T11:52:39","date_gmt":"2013-06-07T18:52:39","guid":{"rendered":"http:\/\/recruitloop.wpengine.com\/?p=2929"},"modified":"2023-05-15T11:06:42","modified_gmt":"2023-05-15T18:06:42","slug":"14-ingredients-for-a-killer-recruiting-presence-on-facebook","status":"publish","type":"post","link":"https:\/\/www.zippia.com\/employer\/14-ingredients-for-a-killer-recruiting-presence-on-facebook\/","title":{"rendered":"14 Ingredients For A Killer Recruiting Presence On Facebook"},"content":{"rendered":"

We\u2019ve studied the leaders in Facebook Recruitment<\/a> to bring you the 14 ingredients needed for a killer recruiting presence on Facebook.\u00a0 Implement these elements immediately to cook your Facebook recruitment page into a Michelin Star performer, attracting top talent, spreading your brand message and connecting with potential recruits.<\/p>\n

\u00a01. A Wide Variety of Engaging Media<\/h2>\n

Facebook was recently redesigned to provide greater space to visual media such as photos and videos.\u00a0 If more than three posts are simply text and even just a web link, you\u2019re missing the point.\u00a0 Text just doesn\u2019t cut it anymore.\u00a0 The best websites are constantly posting photos, videos and visual quotes, making the page attractive and exciting from the very first click.<\/p>\n

2. A Glimpse Into The Life Of The Organization<\/h2>\n

Potential recruits want a glimpse into the life of your organization.\u00a0 Content doesn\u2019t need to be limited to job postings or information about how to apply.\u00a0 Your Facebook recruitment page should be a celebration of the culture around your organization; this is best done by sharing stories from within your organization.\u00a0 Stories don\u2019t mean long paragraphs of \u2018how I came to work here\u2019 but rather short quotes, pictures or videos of events and happenings focused on a particular individual or team.<\/p>\n

\"Verizon

Verizon Careers on Facebook<\/p><\/div>\n

\u00a0<\/p>\n

3. Posting Every Day<\/h2>\n

The best websites post information every day, sometimes more.\u00a0 The competition for space on a person\u2019s newsfeed is fierce and quantity is one of the ingredients to winning attention.\u00a0 If you\u2019re worried about whether you\u2019ll have enough content to post, consider Ingredient 2: just provide a daily glimpse into the life of your organization.<\/p>\n

4. Celebration of People<\/h2>\n

The Veteran Affairs Careers Facebook page has the highest percentage of engagement of all five of the top five government recruitment websites.\u00a0 Why is this?\u00a0 They are relentless celebrators of individuals and constantly asking their community to celebrate and encourage others.\u00a0 Of course, this fits with their brand and culture which aims to attract people who enjoy encouraging and improving the well being of others.\u00a0 Sweeten it up with a little sugar by positively celebrating individuals!<\/p>\n

5. Never Ending Patience on Responding to Comments<\/h2>\n

The number one Facebook recruitment presence is maintained by Marriott Hotels.\u00a0 Nearly every post by Marriott gains at least 5 people stating they would like to work at Marriott and every single one is replied to by name and a link through to the applications website.\u00a0 The very best recruiters use Facebook as a valuable method of communicating with their potential recruits, even more so because the interaction is public.\u00a0 A Facebook page is not a webpage; by its nature Social Media is a two way street and if the information and connection is only flowing one way, your page will lose engagement quicker than an imploding souffl\u00e9.<\/p>\n

6. Training and Tips<\/h2>\n

Speaking of two-way streets, check out the Royal Marine\u2019s Training application.\u00a0 It\u2019s a Fitness Tool designed to help potential recruits get into shape to pass the physical examinations.\u00a0 Consider what you might be able to offer your potential recruits in way of helping them and utilize your social media platform to spread the love!<\/p>\n

7. Contact Information On Front Page<\/h2>\n

What\u2019s a chocolate cake without chocolate?\u00a0 What\u2019s a Facebook recruitment page without information of where to apply?\u00a0 Not a recruitment page is the answer.\u00a0 Put the two basics up in the About Us section where people will find them easily: the phone number to call and the website to visit to search and apply for jobs.<\/p>\n

8. Brand Consistency<\/h2>\n

There are many different recipes for a great Recruitment page and the right one to use will depend on who you are targeting.\u00a0 Army and Airforce web pages focus on hard challenges and group mentality whereas technology related pages celebrate geeks and new innovation. \u00a0Consider the culture, passions and behavioral tendencies of your target group and design your content towards that.<\/p>\n

9. Invite Your Employees To Participate<\/h2>\n

UPS encourages its employees to participate in the recruitment process, not only by sharing job vacancies but also by answering questions and commenting on the recruitment page.\u00a0 This is another way to tie in real life stories and allow potential employees to connect with your future ones.\u00a0 Check out Dave Manning\u2019s comment below:<\/p>\n

\"UPS

UPS on Facebook<\/p><\/div>\n

<\/h4>\n

10. Share Your Website<\/h2>\n

Keep the connection between your website and the Facebook page dynamic by consistently sharing pages that may be relevant to your audience.\u00a0 The British Army does a great job of utilizing pages about the skills its recruits learn to engage and inspire.\u00a0 Each skill is given it\u2019s own page and a colorful photo.<\/p>\n

\"British

British Army on Facebook<\/p><\/div>\n

<\/h4>\n

11. Post Available Jobs Direct To the Website<\/h2>\n

Something about a job description makes people want to read it, to see if they\u2019d be a fit for it.\u00a0 Selectively choose job descriptions, preferably those that are generic and often open for applications to profile the type of work a person can expect to be performing in your organization.<\/p>\n

12. Use Direct Calls To Action<\/h2>\n

People respond to direct instructions.\u00a0 The US Airforce\u2019s Facebook recruitment page, one of the largest recruitment communities online with huge levels of interaction, asks its community to perform an action with every post. \u00a0\u201cLike this if\u2026\u201d, \u201cShare to show\u2026\u201d, \u201cTime to vote!\u201d, \u201cTell us about\u2026\u201d.\u00a0 Create opportunities and reasons for your audience to engage and respond.<\/p>\n

\"US

US Air Force<\/p><\/div>\n

<\/h4>\n

13. Provide Opportunity For People To Interact<\/h2>\n

Marriott Hotels, (a reminder: the clear winner in Facebook recruitment techniques with over 890,000 likes) focuses its recruitment campaign around creating a feeling of belonging, like family.\u00a0 A specially designed app allows current employees to upload a photo with the caption \u201cMarriott \u2013 Where I Belong\u201d.\u00a0 This is not only a powerful insight into the culture of the Marriott, it puts real faces to a work environment, connecting powerfully with the audience.<\/p>\n

14. BUT… Too Many Cooks Spoil The Broth<\/h2>\n

We love Unilever\u2019s huge number of likes and clear links but their recruitment page is littered with other people\u2019s posts about subjects not related to working at Unilever.\u00a0 While you want the communication to be a two-way street, you still need to maintain control over your brand and keep the discussion on topic.\u00a0 Your readers expect it of you.\u00a0 The easiest way to do this is to limit your fans posting ability solely to comments and shares.<\/p>\n

\"Unilever\"

Unilever – littered with unfocused posts<\/p><\/div>\n

\u00a0<\/p>\n

How many of these are ingredients in your Facebook Recruitment page? \u00a0All of them are easy to implement and will make a huge difference to your reach and connection with your future employees.\u00a0 Take the time to push your organization to the top of the pile by getting the right mix on your Social Media recruitment efforts.<\/p>\n","protected":false},"excerpt":{"rendered":"

We\u2019ve studied the leaders in Facebook Recruitment to bring you the 14 ingredients needed for a killer recruiting presence on Facebook. See how to pimp your recruiting efforts on Facebook.<\/p>\n","protected":false},"author":2,"featured_media":9135,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[73],"tags":[],"yoast_head":"\n14 Ingredients For A Killer Recruiting Presence On Facebook<\/title>\n<meta name=\"description\" content=\"We\u2019ve studied the leaders in Facebook Recruitment to bring you the 14 ingredients needed for a killer recruiting presence on Facebook.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zippia.com\/employer\/14-ingredients-for-a-killer-recruiting-presence-on-facebook\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"14 Ingredients For A Killer Recruiting Presence On Facebook\" \/>\n<meta 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