{"id":3002,"date":"2013-06-26T02:34:15","date_gmt":"2013-06-26T09:34:15","guid":{"rendered":"http:\/\/recruitloop.wpengine.com\/?p=3002"},"modified":"2023-05-19T08:48:59","modified_gmt":"2023-05-19T15:48:59","slug":"marriott-hotels-facebook-social-recruiting","status":"publish","type":"post","link":"https:\/\/www.zippia.com\/employer\/marriott-hotels-facebook-social-recruiting\/","title":{"rendered":"How Marriott Hotels is Beating Facebook at Their Own Game in Social Recruiting"},"content":{"rendered":"

The Marriott Hotel chain is known for its large complexes and global enterprise, employing hundreds of thousands of people all over the world in hospitality positions from cleaning to management and tourism.<\/p>\n

With revenue exceeding the $11 billion dollar mark, the red lettering logo is called home frequently by business and leisure travellers month in and month out and all year round by its host of enthusiastic and diverse employees.<\/p>\n

What it\u2019s less known for is it\u2019s social media recruiting strategy, arguably the leading example of the effectiveness of social media recruiting in the entire world. The strategy is so effective, they outrank a number of large government departments, such as the US Airforce and British Army, as well as Facebook itself for engagement through a social platform!<\/p>\n

How have they done this?<\/p>\n

The answer is simple really but no less surprising: they\u2019re being social!<\/p>\n

It may surprise some readers to discover that Facebook\u2019s recruitment page is not actually set up for Web2.0 interactivity. It\u2019s attractive, yes, with clear benefits and information. It allows users to select the particular location they are interested in working in and read open positions currently available. An interested applicant can even apply directly to Facebook through the website (prepopulated with their facebook details of course) through a step-by-step process.<\/p>\n

In other words \u2026 Facebook\u2019s recruitment page is actually just a web page.<\/p>\n

By comparison, Marriott Hotels \u2013 the largest Facebook recruitment page in the world \u2013 has 998,000 likes and 50,000 people interacting with the page every week. \u00a0 That\u2019s more than the equivalent of a third of their actual work force. \u00a0It is one of the most surprising \u2018Leaderboards\u2019 of the decade.<\/p>\n

Here we\u2019ve unpackaged the keys to Marriott Hotels’ success to get you away from the static webpage and into your own social media recruitment strategy:<\/p>\n

Selecting Your Platform<\/strong><\/h2>\n

Marriott aims to attract people who are interested in other people and service\/hospitality jobs. The selection of Facebook as a platform, as opposed to Twitter or LinkedIn or Google+, was a deliberate move on the basis that the majority of their employee-types used the platform and would search for information through it. IT companies are having success with Twitter whereas professional services, such as lawyers and marketers are better found through LinkedIn.<\/p>\n

When setting up your social media recruiting strategy, select your platform based on what your employee-types are most likely using.<\/p>\n

Encouraging Dialogue on Brand and Culture<\/strong><\/h2>\n

\u00a0<\/p>\n

\"Mariott<\/p>\n

Marriott\u2019s Facebook recruitment page doesn\u2019t just list available jobs; it showcases what it\u2019s like to work at Marriott and actively encourages constant engagement. \u00a0Updates include celebration of company anniversaries and memorable events, congratulations to specific employees or teams for certain achievements along with photos and videos of life inside the hotels. \u00a0One post asked fans to guess which location the hotel in the picture was in, prompting hundreds of comments and even more shares.<\/p>\n

Marriott realised that recruitment begins with a potential employee falling in love with your brand and aspiring to work in your organization.<\/p>\n

The second step is to interact with your organization and enjoy it. \u00a0Their Facebook recruitment page is designed to facilitate this experience onto the next one of searching and applying for jobs.<\/p>\n

Experimentation<\/strong><\/h2>\n

Late last year, Marriott spent thousands of dollars creating an online game utilizing Facebook, similar to Farmville.<\/p>\n

\u2018MyMarriottHotel\u2019 allowed players to virtually run their own hotel, hiring and firing employees, delivering food and cleaning rooms. The happier the guests, the higher the points.<\/p>\n

\"Marriot<\/p>\n

The game was more than just a fancy marketing tool. Marriott was working hard, engaging outside consultants, to actively connect with employees in the Indian and Chinese markets where they were struggling with a lack of talent. During research into the problem to identify solutions, it was discovered that young people in the 17-24 year old age group were moving to the city from the outside areas and using social connections, primarily through Facebook, to land new jobs. Many of them were spending as much as 8-10 hours a day on social games like Farmville.<\/p>\n

The idea of a social game opening up the world of hospitality to a group of people who are used to earning less than the cost of a glass of coca-cola in a day was risky. If it failed, it would hit Marriott\u2019s reputation and also had the potential of trivializing the work its employees were already doing.<\/p>\n

After much research and testing however, the game was launched and became a huge success.<\/p>\n

Well researched and thought through risks are worth taking. The social media space is new and has many undiscovered opportunities for engaging with an audience.<\/p>\n

Now is the time to experiment and reap the rewards.<\/p>\n

Connecting People to People<\/strong><\/h2>\n

Whether Marriott first thought of the catchphrase \u2018Where I Belong<\/em>\u2019 in response to the success of social media with their target group or if they focused on social media because of their core value of creating belonging is an interesting question. Either way, Marriott effectively ties one of its core values into their recruiting goals through the \u2018Where I Belong<\/em>\u2019 campaign, encouraging current employees to upload a photo of themselves and a sign saying their name on a dynamic page of their Facebook platform.<\/p>\n

\"Marriot<\/p>\n

Marriott have realised that one of the greatest powers in recruiting is social connections between people.<\/p>\n

Why do people hire headhunters? Headhunters have connections and know people who can get your job in front of the perfect candidate. The same effect happens with social media except on a much wider and perhaps shallower scale.<\/p>\n

Connections between people don\u2019t have to be tangible. A connection may come from seeing someone of a similar ethnic background or similar aspirations enjoying and championing your company.<\/p>\n

To achieve success with your social media recruitment platform, focus on creating strong connections between your current employees and potential future employees. Highlight teams and individuals, show real faces and share stories.<\/p>\n

Examples like Marriott Hotels show the power contained within social networks for finding the right people, whether it be waiters or executives. If you haven\u2019t embarked on a social media strategy yet, now is the time to begin.<\/p>\n","protected":false},"excerpt":{"rendered":"

What do you do if you want to hire a waiter … in a country where there are no waiters? Marriott Hotels have recognised that recruitment begins with a potential employee falling in love with their brand and aspiring to work for the organization.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[73],"tags":[],"yoast_head":"\nHow Marriott Hotels is Doing in Social Recruiting<\/title>\n<meta name=\"description\" content=\"Social networks can be incredibly powerful for finding new staff. If you haven\u2019t embarked on a social recruiting strategy yet, now is the time.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zippia.com\/employer\/marriott-hotels-facebook-social-recruiting\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Marriott Hotels is Doing in Social Recruiting\" \/>\n<meta property=\"og:description\" content=\"Social networks can be incredibly powerful for finding new staff. If you haven\u2019t embarked on a social recruiting strategy yet, now is the time.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.zippia.com\/employer\/marriott-hotels-facebook-social-recruiting\/\" \/>\n<meta property=\"og:site_name\" content=\"Zippia For Employers\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Zippia\/\" \/>\n<meta property=\"article:published_time\" content=\"2013-06-26T09:34:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-19T15:48:59+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/recruitloop.wpengine.com\/wp-content\/uploads\/2013\/06\/B2-Mariott1.png\" \/>\n<meta name=\"author\" content=\"Paul Slezak\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@paul_slezak\" \/>\n<meta name=\"twitter:site\" content=\"@ZippiaInc\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paul Slezak\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.zippia.com\/employer\/marriott-hotels-facebook-social-recruiting\/\",\"url\":\"https:\/\/www.zippia.com\/employer\/marriott-hotels-facebook-social-recruiting\/\",\"name\":\"How Marriott Hotels is Doing in Social Recruiting\",\"isPartOf\":{\"@id\":\"https:\/\/www.zippia.com\/employer\/#website\"},\"datePublished\":\"2013-06-26T09:34:15+00:00\",\"dateModified\":\"2023-05-19T15:48:59+00:00\",\"author\":{\"@id\":\"https:\/\/www.zippia.com\/employer\/#\/schema\/person\/c478f8c08326837c1f7ab69f7e6a5569\"},\"description\":\"Social networks can be incredibly powerful for finding new staff. If you haven\u2019t embarked on a social recruiting strategy yet, now is the time.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.zippia.com\/employer\/marriott-hotels-facebook-social-recruiting\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.zippia.com\/employer\/marriott-hotels-facebook-social-recruiting\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.zippia.com\/employer\/marriott-hotels-facebook-social-recruiting\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.zippia.com\/employer\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How Marriott Hotels is Beating Facebook at Their Own Game in Social Recruiting\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.zippia.com\/employer\/#website\",\"url\":\"https:\/\/www.zippia.com\/employer\/\",\"name\":\"Zippia For Employers\",\"description\":\"How to find the best employees.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.zippia.com\/employer\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.zippia.com\/employer\/#\/schema\/person\/c478f8c08326837c1f7ab69f7e6a5569\",\"name\":\"Paul Slezak\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.zippia.com\/employer\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5dadfdf3e6ce17183206e7ca7d1e36f5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5dadfdf3e6ce17183206e7ca7d1e36f5?s=96&d=mm&r=g\",\"caption\":\"Paul Slezak\"},\"description\":\"With over two decades of experience in the recruitment and human capital industry, Paul Slezak has established himself as a transformative force in the realm of leadership and career coaching, group facilitation, and talent acquisition. His unique perspective, drawn from his early career as a leader in global recruitment firms and his entrepreneurial success with his own start-up, has enabled him to make a significant impact on leaders, teams, and organizations across the world. Paul's passion for helping others achieve success and high performance is evident in his commitment to transforming leaders and their teams at local, national, and international levels. He specializes in promoting the importance of human-centered intelligence, focusing on soft skills such as authenticity, transparency, and trust to complement business-centered acumen and drive better workplace outcomes. As an impartial facilitator, Paul brings his expertise to team offsites and strategy days, ensuring alignment on goals, values, and culture while keeping participants on task. His engaging and energetic presence, coupled with his unique \\\"entertraining\\\" and \\\"edutaining\\\" delivery style, enables him to connect with audiences both large and intimate, sharing personal and professional anecdotes that inspire and energize.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/paulslezak\/\",\"https:\/\/twitter.com\/paul_slezak\"],\"url\":\"https:\/\/www.zippia.com\/employer\/author\/paul-slezak\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How Marriott Hotels is Doing in Social Recruiting","description":"Social networks can be incredibly powerful for finding new staff. If you haven\u2019t embarked on a social recruiting strategy yet, now is the time.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.zippia.com\/employer\/marriott-hotels-facebook-social-recruiting\/","og_locale":"en_US","og_type":"article","og_title":"How Marriott Hotels is Doing in Social Recruiting","og_description":"Social networks can be incredibly powerful for finding new staff. If you haven\u2019t embarked on a social recruiting strategy yet, now is the time.","og_url":"https:\/\/www.zippia.com\/employer\/marriott-hotels-facebook-social-recruiting\/","og_site_name":"Zippia For Employers","article_publisher":"https:\/\/www.facebook.com\/Zippia\/","article_published_time":"2013-06-26T09:34:15+00:00","article_modified_time":"2023-05-19T15:48:59+00:00","og_image":[{"url":"http:\/\/recruitloop.wpengine.com\/wp-content\/uploads\/2013\/06\/B2-Mariott1.png"}],"author":"Paul Slezak","twitter_card":"summary_large_image","twitter_creator":"@paul_slezak","twitter_site":"@ZippiaInc","twitter_misc":{"Written by":"Paul Slezak","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.zippia.com\/employer\/marriott-hotels-facebook-social-recruiting\/","url":"https:\/\/www.zippia.com\/employer\/marriott-hotels-facebook-social-recruiting\/","name":"How Marriott Hotels is Doing in Social Recruiting","isPartOf":{"@id":"https:\/\/www.zippia.com\/employer\/#website"},"datePublished":"2013-06-26T09:34:15+00:00","dateModified":"2023-05-19T15:48:59+00:00","author":{"@id":"https:\/\/www.zippia.com\/employer\/#\/schema\/person\/c478f8c08326837c1f7ab69f7e6a5569"},"description":"Social networks can be incredibly powerful for finding new staff. If you haven\u2019t embarked on a social recruiting strategy yet, now is the time.","breadcrumb":{"@id":"https:\/\/www.zippia.com\/employer\/marriott-hotels-facebook-social-recruiting\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.zippia.com\/employer\/marriott-hotels-facebook-social-recruiting\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.zippia.com\/employer\/marriott-hotels-facebook-social-recruiting\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.zippia.com\/employer\/"},{"@type":"ListItem","position":2,"name":"How Marriott Hotels is Beating Facebook at Their Own Game in Social Recruiting"}]},{"@type":"WebSite","@id":"https:\/\/www.zippia.com\/employer\/#website","url":"https:\/\/www.zippia.com\/employer\/","name":"Zippia For Employers","description":"How to find the best employees.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.zippia.com\/employer\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.zippia.com\/employer\/#\/schema\/person\/c478f8c08326837c1f7ab69f7e6a5569","name":"Paul Slezak","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.zippia.com\/employer\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5dadfdf3e6ce17183206e7ca7d1e36f5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5dadfdf3e6ce17183206e7ca7d1e36f5?s=96&d=mm&r=g","caption":"Paul Slezak"},"description":"With over two decades of experience in the recruitment and human capital industry, Paul Slezak has established himself as a transformative force in the realm of leadership and career coaching, group facilitation, and talent acquisition. His unique perspective, drawn from his early career as a leader in global recruitment firms and his entrepreneurial success with his own start-up, has enabled him to make a significant impact on leaders, teams, and organizations across the world. Paul's passion for helping others achieve success and high performance is evident in his commitment to transforming leaders and their teams at local, national, and international levels. He specializes in promoting the importance of human-centered intelligence, focusing on soft skills such as authenticity, transparency, and trust to complement business-centered acumen and drive better workplace outcomes. As an impartial facilitator, Paul brings his expertise to team offsites and strategy days, ensuring alignment on goals, values, and culture while keeping participants on task. His engaging and energetic presence, coupled with his unique \"entertraining\" and \"edutaining\" delivery style, enables him to connect with audiences both large and intimate, sharing personal and professional anecdotes that inspire and energize.","sameAs":["https:\/\/www.linkedin.com\/in\/paulslezak\/","https:\/\/twitter.com\/paul_slezak"],"url":"https:\/\/www.zippia.com\/employer\/author\/paul-slezak\/"}]}},"articleguide":"","showTableContent":"","showFeaturedImage":"","pageCategoryL2":"","authorsExperts":"","_links":{"self":[{"href":"https:\/\/www.zippia.com\/employer\/wp-json\/wp\/v2\/posts\/3002"}],"collection":[{"href":"https:\/\/www.zippia.com\/employer\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zippia.com\/employer\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zippia.com\/employer\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zippia.com\/employer\/wp-json\/wp\/v2\/comments?post=3002"}],"version-history":[{"count":0,"href":"https:\/\/www.zippia.com\/employer\/wp-json\/wp\/v2\/posts\/3002\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.zippia.com\/employer\/wp-json\/wp\/v2\/media?parent=3002"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zippia.com\/employer\/wp-json\/wp\/v2\/categories?post=3002"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zippia.com\/employer\/wp-json\/wp\/v2\/tags?post=3002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}