{"id":3293,"date":"2023-01-02T09:12:33","date_gmt":"2023-01-02T17:12:33","guid":{"rendered":"http:\/\/recruitloop.wpengine.com\/?p=3293"},"modified":"2023-05-11T15:07:30","modified_gmt":"2023-05-11T22:07:30","slug":"build-a-talent-pipeline-on-linkedin","status":"publish","type":"post","link":"https:\/\/www.zippia.com\/employer\/build-a-talent-pipeline-on-linkedin\/","title":{"rendered":"10 Ways Internal Recruitment Teams Can Use LinkedIn To Build A Talent Pipeline"},"content":{"rendered":"<p><!--Skip-->\n<link href=\"https:\/\/static.zippia.com\/galleries\/css\/htgaj.css\" rel=\"stylesheet\"\/>\n<p>Corporate recruiters without a talent pipeline are like groundskeepers irrigating a sporting field with a watering can. They simply &#8220;spray and pray.&#8221;<\/p>\n<p>The explosion of social media platforms, particularly LinkedIn, has rapidly accelerated the\u00a0ability for internal recruitment teams to build talent pipelines, making it easier than ever to simply turn on the tap\u00a0when a job opening comes in and watch high-quality, validated candidates come flooding\u00a0in.<\/p>\n<p><b>Key Takeaways<\/b><\/p>\n<ul class=\"large-bullets\">\n<li>\n<p>Making a talent pipeline helps you keep a list of qualified candidates ready for whenever you need it.<\/p>\n<\/li>\n<li>\n<p>You can use LinkedIn&#8217;s paid and free features to help build your talent pipeline.<\/p>\n<\/li>\n<li>\n<p>Use LinkedIn to find and stay connected with candidates for your talent pipeline.<\/p>\n<\/li>\n<\/ul>\n<p><img alt=\"10 Ways Internal Recruitment Teams Can Use LinkedIn To Build A Talent Pipeline\" src=\"https:\/\/www.zippia.com\/employer\/wp-content\/uploads\/2016\/02\/10-ways-internal-recruitment-teams-can-use-linkedin-to-build-a-talent-pipeline.png\" style=\"width:100%;\"\/><\/p>\n<h2 class=\"fancy\" class=\"fancy\" id=\"spray-and-pray-recruitment\">Spray and Pray Recruitment<\/h2>\n<p>&#8220;Spray and Pray&#8217; Recruitment&#8221; looks like this:<\/p>\n<p>You get briefed on a vacancy by a hiring manager. You head over to LinkedIn and\/or the plethora of online job boards\u00a0and fill your folders with potential candidates that, on paper, meet the specific requirements of the role. <\/p>\n<p>At this stage, you may not even phone screen the candidates to pre-qualify them or gauge their interest. You then\u00a0take\u00a0a few of them back to the\u00a0line managers who hopefully select one. You empty the rest out. When the next vacancy appears, the\u00a0whole process starts again.<\/p>\n<p>On the other hand, a <strong>Talent Pipeline<\/strong> keeps a constant flow of potential candidates filling your talent pool (or &#8220;community&#8221;) &#8211; even if\u00a0they\u2019re not actively job seeking.<\/p>\n<p>You might assume the majority of internal recruiters would keep\u00a0a list of candidates they\u2019ve previously been in touch with, but\u00a0research shows less than 20% actively maintain\u00a0contact with &#8220;<a href=\"https:\/\/www.zippia.com\/employer\/passive-sourcing-youre-doing-it-wrong\/\" rel=\"noopener noreferrer\" target=\"_blank\">passive potentials<\/a>.&#8221;<\/p>\n<p>Why?<\/p>\n<p>It&#8217;s not just laziness (we hope!). Before now, the pure logistics of maintaining this network was incredibly time-consuming. Candidate details quickly get out of date, people don\u2019t bother to reply, and the sheer number of candidates to be nurtured puts this task into the Too Hard Basket.<\/p>\n<p>LinkedIn has changed all that.<\/p>\n<p>Here\u2019s how you can best harness LinkedIn features to <a href=\"https:\/\/www.zippia.com\/employer\/6-tips-reaching-out-to-candidates-rockstar\/\" rel=\"noopener noreferrer\" target=\"_blank\">connect with\u00a0candidates<\/a> and keep a constant flow of potential top talent swirling around on stand by for that next critical\u00a0job opening.<\/p>\n<div ckmz=\"zippia\">\n<div class=\"row\" onclick=\"location.href='\/employer\/?src=inlinePostAJob-3293';\" style=\"font-size: 14px;color: #333; background: #fff; width: 100%; border: 1px solid #d8dee2; border-radius: 0 0 5px 5px; padding: 20px; justify-content: space-between;box-shadow: 0 18px 20px -20px rgb(0 0 0 \/ 15%); margin:0px; cursor:pointer;\">\n<div class=\"col-sm-8 col-xs-12\" style=\"-webkit-text-size-adjust: 100%; -webkit-tap-highlight-color: rgba(0,0,0,0); --vh: 12.87px;font-size: 14px;line-height: 1.42857143; color: #333; font-family: Open Sans,serif;font-style: normal; box-sizing: border-box;\">\n<div style=\"display: inline-block;margin-top: 10px;font-weight: 600;font-size: 20px;\">Get Started Hiring Now<\/div>\n<\/div>\n<div class=\"col-sm-4 col-xs-12\" style=\"font-weight: 600;font-size: 16px;line-height: 24px; text-align: center; text-transform: capitalize; color: #fff; background: #ff6000; border-radius: 4px; height: 48px; border: none; font-family: Open Sans,serif; display: -webkit-flex; display: flex; -webkit-justify-content: center; justify-content: center; -webkit-align-items: center; align-items: center;\">\n<a href=\"\/employer\/?src=inlinePostAJob-3293\" style=\"color: white!important;\">Post A Job<\/a>\n<\/div>\n<\/div>\n<\/div>\n<h2 class=\"fancy\" class=\"fancy\" id=\"5-ways-to-use-linkedin-recruiter-to-build-a-talent-pipeline\">5 Ways to Use LinkedIn Recruiter To Build a Talent Pipeline<\/h2>\n<p>We should probably mention LinkedIn Recruiter is an expensive option, at\u00a0around $10K\/seat. We\u2019ll show you how to take advantage of the free features below, but first, let\u2019s look at some of the most powerful features of Pipeline.<\/p>\n<ol class=\"ordered-list-large\">\n<li class=\"ordered-list-large-item\">\n<p><b>Sign Up for LinkedIn Pipeline<\/b><\/p>\n<p>Built specifically for the purpose of keeping in touch with inactive candidates, LinkedIn Pipeline\u00a0is an add-on for LinkedIn Recruiter platform users allowing cross-management of all talent leads,\u00a0both with LinkedIn profiles and without. <\/p>\n<p>Pipeline dynamically updates the profiles of candidates\u00a0you have been in touch with and allows you to sort and organize all your candidates into files and\u00a0folders. You are also able to conduct in-depth searches based on keywords, location, and other\u00a0connections.\n<\/li>\n<li class=\"ordered-list-large-item\">\n<p><b>Collaborate Together<\/b><\/p>\n<p>LinkedIn Pipeline allows networking between multiple recruiters across the same candidates.\u00a0<\/p>\n<p>Your fellow team members can see notes made by you about a particular candidate and notes\u00a0made by other team members pop up in your Activity feed, keeping you in touch with their\u00a0activity, in case any of it is relevant to you.\n<\/li>\n<li class=\"ordered-list-large-item\">\n<p><b>Follow, Follow, Follow<\/b><\/p>\n<p>It\u2019s physically impossible to be a LinkedIn Connection with every single candidate you think might be suitable for a job you may have at some time in the future. How would you keep in touch with them all?<\/p>\n<p>LinkedIn makes this easy with a Pipeline feature called \u2018Follow\u2019. Candidates can be classified\u00a0into categories and your personal recruiter news feed will be kept up to date with changes to their profiles\u00a0as they move throughout their careers.\n<\/li>\n<li class=\"ordered-list-large-item\">\n<p><b>Talent Brand Index<\/b><\/p>\n<p>LinkedIn aggregates the vast amount of information it has access to from hundreds of\u00a0thousands of companies to provide indexing on how strong your talent brand is.<\/p>\n<p>Gain insights\u00a0into how many people are aware of your organization compared to how many are actively\u00a0engaged with it. Break down the type of people your organization is <a href=\"https:\/\/www.zippia.com\/employer\/how-to-attract-a-rockstar-employee\/\" rel=\"noopener noreferrer\" target=\"_blank\">attracting<\/a> on LinkedIn and\u00a0compare your own results with similar organizations.\n<\/li>\n<\/ol>\n<h2 class=\"fancy\" class=\"fancy\" id=\"5-free-ways-to-use-linkedin-to-build-a-talent-pipeline\">5 Free Ways to Use LinkedIn To Build a Talent Pipeline<\/h2>\n<ol class=\"ordered-list-large\">\n<li class=\"ordered-list-large-item\">\n<p><b>Take LinkedIn&#8217;s Advice<\/b><\/p>\n<p>LinkedIn has developed a suite of white papers on the finer aspects of <a href=\"https:\/\/www.zippia.com\/employer\/sourcing-needs-key-recruitment-strategy\/\" rel=\"noopener noreferrer\" target=\"_blank\">building your talent\u00a0pipeline<\/a>. <\/p>\n<p>There\u2019s plenty more to building a talent pipeline than simply using LinkedIn\u2019s\u00a0features, including developing a Talent Brand, onboarding internal organization influencers, and\u00a0determining the right people to focus your efforts on.\n<\/li>\n<li class=\"ordered-list-large-item\">\n<p><b>Remember Your Candidates&#8217; Birthdays!<\/b><\/p>\n<p>If you\u2019ve ever wanted all the information you know about one person stored in one place,\u00a0you\u2019ll love LinkedIn\u2019s contact features. <\/p>\n<p>You can sync calendar meetings, Evernote files,\u00a0and contact details online with your LinkedIn Profile, as well as write notes against particular\u00a0contacts so you never forget their daughter\u2019s name again.<\/p>\n<p>Set reminders for birthdays or share\u00a0an article you think they might find interesting every few months in order to keep in touch with\u00a0potential candidates on important dates.\n<\/li>\n<li class=\"ordered-list-large-item\">\n<p><b>Tag Candidates for Future Reference<\/b><\/p>\n<p>LinkedIn Contacts also allows any of your connections to be &#8220;tagged&#8221; with a label of your choice.\u00a0You could list a certain person as &#8220;warm&#8221; or having a &#8220;technical background&#8221; in order to make searching easy the\u00a0next time you are looking for a particular type of candidate.<\/p>\n<p>File your contacts separately to\u00a0your candidates and quickly see anyone who you shouldn\u2019t contact again.\n<\/li>\n<li class=\"ordered-list-large-item\">\n<p><b>Send Your Company News Feeds Directly to Candidates<\/b><\/p>\n<p>Company News Feeds work the same way as a Facebook Page, popping updates into a\u00a0candidates\u2019 news feeds, keeping them constantly abreast with news and information about\u00a0your organization.<\/p>\n<p>After discussing a particular role with a candidate, suggest they follow your company on\u00a0LinkedIn. Even if they don\u2019t secure the role, they will remain in touch thereby staying warm for the next suitable opportunity.\n<\/li>\n<li class=\"ordered-list-large-item\">\n<p><b>Online Check-In (Without the Baggage Restriction!)<\/b><\/p>\n<p>You&#8217;ll never have to manually enter all those student and graduate details into a database again. Ask them\u00a0to do it themselves with LinkedIn\u2019s mobile app, &#8220;Check In.&#8221; <\/p>\n<p>This app allows an interested graduate to enter\u00a0their details into a form on their iPhone\u2019s LinkedIn App, adding them \u2013 and all their LinkedIn Profile\u00a0information if they have it &#8211; directly into your talent pool of potential candidates without you having to lift a\u00a0finger. <\/p>\n<p>They are now ready to be targeted with your tailored informational emails.\n<\/li>\n<li class=\"ordered-list-large-item\">\n<p><b>Join Groups<\/b><\/p>\n<p>LinkedIn Groups attract some of the most influential people in any particular space. If you are\u00a0focussing on a niche, become part of the discussion, providing career advice where you can or\u00a0sharing interesting articles. <\/p>\n<p>Your name will become synonymous with the members of the group as an\u00a0authority and someone clearly well-versed in the space.<\/p>\n<p>You won&#8217;t build a Talent Pipeline overnight. But the investment will pay dividends when you post your next job vacancy, and the high-quality candidates come to you.<\/p>\n<p>Then when the time comes for you to actually reach out to these candidates to let them know about a particular role, <a href=\"https:\/\/www.zippia.com\/employer\/how-to-write-irresistible-linkedin-messages-to-candidates\/\" rel=\"noopener noreferrer\" target=\"_blank\">these tips<\/a> will certainly come in handy.\n<\/li>\n<\/ol>\n<div ckmz=\"zippia\">\n<div class=\"row\" onclick=\"location.href='\/employer\/?src=inlinePostAJob-3293';\" style=\"font-size: 14px;color: #333; background: #fff; width: 100%; border: 1px solid #d8dee2; border-radius: 0 0 5px 5px; padding: 20px; justify-content: space-between;box-shadow: 0 18px 20px -20px rgb(0 0 0 \/ 15%); margin:0px; cursor:pointer;\">\n<div class=\"col-sm-8 col-xs-12\" style=\"-webkit-text-size-adjust: 100%; -webkit-tap-highlight-color: rgba(0,0,0,0); --vh: 12.87px;font-size: 14px;line-height: 1.42857143; color: #333; font-family: Open Sans,serif;font-style: normal; box-sizing: border-box;\">\n<div style=\"display: inline-block;margin-top: 10px;font-weight: 600;font-size: 20px;\">Get Started Hiring Now<\/div>\n<\/div>\n<div class=\"col-sm-4 col-xs-12\" style=\"font-weight: 600;font-size: 16px;line-height: 24px; text-align: center; text-transform: capitalize; color: #fff; background: #ff6000; border-radius: 4px; height: 48px; border: none; font-family: Open Sans,serif; display: -webkit-flex; display: flex; -webkit-justify-content: center; justify-content: center; -webkit-align-items: center; align-items: center;\">\n<a href=\"\/employer\/?src=inlinePostAJob-3293\" style=\"color: white!important;\">Post A Job<\/a>\n<\/div>\n<\/div>\n<\/div>\n<h2 class=\"fancy\" class=\"fancy\" id=\"using-linkedin-to-build-a-talent-pipeline-faq\">Using LinkedIn to Build a Talent Pipeline FAQ<\/h2>\n<ol class=\"ordered-list-large\">\n<li class=\"ordered-list-large-item\">\n<p><b>How do I create a pipeline on LinkedIn?<\/b><\/p>\n<p>Create a pipeline on LinkedIn by:<\/p>\n<\/li>\n<\/ol>\n<ul>\n<li>\n<p>Signing up for LinkedIn Pipeline.<\/p>\n<\/li>\n<li>\n<p>Collaborating with team members.<\/p>\n<\/li>\n<li>\n<p>Following potential candidates on LinkedIn.<\/p>\n<\/li>\n<li>\n<p>Using LinkedIn&#8217;s talent brand index.<\/p>\n<\/li>\n<li>\n<p>Reading LinkedIn&#8217;s resources on building a talent pipeline.<\/p>\n<\/li>\n<li>\n<p>Reaching out to candidates on their birthdays.<\/p>\n<\/li>\n<li>\n<p>Tagging candidates for future reference.<\/p>\n<\/li>\n<li>\n<p>Sending your company&#8217;s LinkedIn news feed to candidates.<\/p>\n<\/li>\n<li>\n<p>Asking candidates to use LinkedIn&#8217;s Check In app.<\/p>\n<\/li>\n<li>\n<p>Joining LinkedIn groups.<\/p>\n<\/li>\n<\/ul>\n<li class=\"ordered-list-large-item\">\n<p><b>What is the difference between talent pipeline and talent pool?<\/b><\/p>\n<p>A talent pipeline is a list of qualified and vetted candidates, and a talent pool is a list of potential candidates.<\/p>\n<\/li>\n<p>In other words, candidates in the talent pipeline are ready to be hired as soon as an appropriate position opens up, while candidates in the talent pool are ready to apply to an open position to see if they&#8217;re qualified for it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here are 10 tips on how you can best harness some of LinkedIn&#8217;s features to connect with candidates and build your talent pipeline.<\/p>\n","protected":false},"author":3,"featured_media":13457,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[106,136],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - 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