{"id":3362,"date":"2013-08-05T11:40:03","date_gmt":"2013-08-05T18:40:03","guid":{"rendered":"http:\/\/recruitloop.wpengine.com\/?p=3362"},"modified":"2023-05-15T11:04:34","modified_gmt":"2023-05-15T18:04:34","slug":"b2c-recruitment-think-like-a-marketer-to-get-more-candidates","status":"publish","type":"post","link":"https:\/\/www.zippia.com\/employer\/b2c-recruitment-think-like-a-marketer-to-get-more-candidates\/","title":{"rendered":"B2C Recruitment: Think Like A Marketer To Get More Candidates"},"content":{"rendered":"

Miss Recruitment sits over in one corner of the office, sifting through CVs and writing job\u00a0ads.<\/p>\n

Mr Marketer is over in the opposite corner throwing screwed up balls of paper at the newest\u00a0member of the sales team. Or whatever they do …<\/p>\n

Recruiting and marketing have always been considered very separate functions. But could your\u00a0recruitment procedures learn a few tricks from marketing approaches? Not the the\u00a0paper games obviously\u2026 but other useful stuff. Stuff that will help you get higher qualified candidates in a\u00a0shorter amount of time.<\/p>\n

Marketers know how to use social media to get people interested in their product.<\/p>\n

As a recruiter or hiring manager, you need to\u00a0use social media to get people interested in your vacancy. Even though the full process isn\u2019t the same,\u00a0many of the tactics used to accomplish the jobs are similar. Which means you can steal the marketers’\u00a0processes to improve your own and ultimately increase the amount of qualified candidates you find.<\/p>\n

Keen to give it a try?<\/p>\n

Here\u2019s how to think like a marketer to find more candidates.<\/p>\n

Define Your Target Audience<\/strong><\/h2>\n

The first thing a marketer does before beginning a project is to define their target audience.<\/p>\n

Before you create your message, define exactly who your\u00a0ideal candidate is.<\/p>\n

Marketer\u2019s use a technique called \u2018profiling\u2019 to outline the features of their\u00a0target, usually defined as their \u2018Perfect Customer\u2019 or \u2018Customer Type\u2019.<\/p>\n

Define the below information\u00a0for your \u2018Ideal Candidate\u2019. You will be surprised at what information you uncover that will later\u00a0assist you in finding the right person.<\/p>\n