{"id":4599,"date":"2014-03-23T15:00:47","date_gmt":"2014-03-23T22:00:47","guid":{"rendered":"http:\/\/recruitloop.wpengine.com\/?p=4599"},"modified":"2023-05-15T10:49:18","modified_gmt":"2023-05-15T17:49:18","slug":"how-to-create-engaging-video-content","status":"publish","type":"post","link":"https:\/\/www.zippia.com\/employer\/how-to-create-engaging-video-content\/","title":{"rendered":"How to Create Engaging Video Content"},"content":{"rendered":"<p>These days professional video content is essential for any business.<\/p>\n<p>Gone are the days when video can be seen as a luxury or an add-on.<\/p>\n<p><em>Not<\/em> having video on your company website may well mean you&#8217;re missing the multiple touch points consumers are expecting of businesses today.<\/p>\n<h2 id=\"why-is-video-so-effective\"><strong>Why is video so effective? <\/strong><\/h2>\n<p>The stats speak for themselves. Recently Forbes surveyed 300 C level executives (over $500 million in revenues)*:<\/p>\n<ul>\n<li>More than 80% said they were watching more online video content than a year before.<\/li>\n<li>75% said they watched business related online videos at least weekly.<\/li>\n<li>65% said they were compelled to visit a vendor\u2019s website after watching a video.<\/li>\n<\/ul>\n<p>Still not convinced? How about these stats<\/p>\n<ul>\n<li>According to Cisco by 2016 online video users are expected to double to 1.5 billion.<\/li>\n<li>Cisco also states that by 2016 55% of all consumer internet traffic will be video traffic.<\/li>\n<li>YouTube says currently more than 1 billion unique visitors visit their site each month watching more than 4 billion hours of video content.<\/li>\n<\/ul>\n<p>All of these numbers will rise.<\/p>\n<p>So now you may be thinking that producing some video content for your business might be a good idea. But where do you start? There are many parts that go into making great video content.<\/p>\n<p>Here are my top three tips on how you can guarantee to make the perfect video for your business.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/EVQvF7KVOyw\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2 id=\"1-look-the-part\"><strong>1.\u00a0Look the part<\/strong><\/h2>\n<p>First impressions last. You have around 5-7 seconds to grab a customer\u2019s attention before they click away from your content. Make an effort to appear the way you think you should appear when presenting yourself and your business to the world.<\/p>\n<h2 id=\"2-confidence\"><strong>2.\u00a0Confidence<\/strong><\/h2>\n<p>The only way that you can guarantee being comfortable and confident in front of the camera is to rehearse &#8230; <em>a lot<\/em>. When you practise your content again and again you will give yourself a better opportunity of being natural and confident in front of the camera.<\/p>\n<p>When you are &#8216;present&#8217; in front of the camera your audience will connect with you. When they connect with you, it&#8217;s far more likely that what you\u2019re saying or demonstrating will be absorbed and retained.<\/p>\n<h2 id=\"3-be-authentic\"><strong>3.\u00a0Be authentic<\/strong><\/h2>\n<p>You can\u2019t afford to be anyone else! Be yourself in front of the camera. People will trust you and will more likely buy what you\u2019re promoting if you&#8217;re genuine and being yourself.<\/p>\n<p>The only way to guarantee trust, and then a connection, is to be authentic.<\/p>\n<p>Adam Monaghan is an ex-photographer who has fallen in love with video. He founded Content Productions to assist businesses in crystallising their vision and translating it to video content.<\/p>\n<p>*Source &#8211; Marketing Profs<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Not having video on your company website may well mean you&#8217;re missing the multiple touch points consumers are expecting from businesses today. There are many parts that go into making great video content. Here are a few tips from an expert.<\/p>\n","protected":false},"author":17,"featured_media":4603,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[23],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Create Engaging Video Content<\/title>\n<meta name=\"description\" content=\"There are many parts that go into making great video content. 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