{"id":4811,"date":"2014-05-01T08:14:41","date_gmt":"2014-05-01T15:14:41","guid":{"rendered":"http:\/\/recruitloop.wpengine.com\/?p=4811"},"modified":"2023-05-15T10:46:53","modified_gmt":"2023-05-15T17:46:53","slug":"become-the-company-people-want-to-work-for","status":"publish","type":"post","link":"https:\/\/www.zippia.com\/employer\/become-the-company-people-want-to-work-for\/","title":{"rendered":"Become the Company People Want to Work For"},"content":{"rendered":"<p>No I mean\u2026 really <i>love<\/i> it. Love it enough that they brag about your products, talk about you endlessly to their friends, and boast about your work on their Facebook profile? Love it so much that they proudly wear the company paraphernalia you dole out at Christmas and conference time? Do they love it this much?<\/p>\n<p>There are companies that make their employees feel this way. Zappos, Toms Shoes, and Apple are just some of the brand names that spring to mind when we think of companies that employees love. Love isn\u2019t just reserved for the Big Guys doing New Things, though. Every company has the potential to make employees feel this way. What is it that companies who are loved by their employees do differently?<!--more--><\/p>\n<h2 id=\"1-passion\">1. Passion<\/h2>\n<p>Not everyone wants to work for a Google or Facebook. Don\u2019t try to fit your company into some image you have of the \u201cperfect organization.\u201d Know what makes you a great company and what type of people that attracts. Aside from the fact that it makes you money, why are you passionate about what your company does? This will be the number one reason your team will love working for you &amp; can\u2019t be emphasized enough. Show your passion for what you do and seek out people with that same passion.<\/p>\n<h2 id=\"2-care-for-their-career\">2. Care for Their Career<\/h2>\n<p>Show that you care about the advancement of your employees\u2019 careers. If you\u2019re a small company, you can give them exposure to a lot of opportunity and close interaction with \u201cthe boss.\u201d If you\u2019re a large company, you can provide a lot of opportunity for movement. If you\u2019re a growing company, then let them know that you want them to grow with you.\u00a0 Don\u2019t make \u201cambition\u201d a dirty word. Career progression should be a straightforward and clear process.<\/p>\n<h2 id=\"3-awesome-coworkers\">3. Awesome Coworkers<\/h2>\n<p>The #1 reason most employees love their job isn\u2019t even the job itself. What is it? Their co-workers. According to a survey by TINYPulse, who asked the open-ended question \u201cWhat do you love about your job?\u201d the vast majority of answers were categorized as \u201cthe people they work with.\u201d In fact, this answer was three times more common than the next most popular answer.<\/p>\n<p>This says volumes about hiring and managing your team. Introduce potential candidates to the people they\u2019ll be working with, not just for. Build an open plan office that encourages conversations and socializing. \u00a0Schedule in opportunities for casual conversations; Monday morning breakfasts, Friday afternoon drinks, etc. It may sound like \u201csuperficial perks\u201d but you have to realize that it\u2019s not the free breakfast or happy hour pints that are important, it\u2019s the friendships that are developed.<\/p>\n<h2 id=\"4-freedom\">4. Freedom<\/h2>\n<p>Those people who love their jobs use words like autonomy, ability to work on ideas, and risk-taking. If your employee has a good idea of how to make something better, they should have enough freedom to give it a go. Let employees decide where your community funds should be donated. Give them the autonomy to move desks around or post to social media. Wherever possible, give freedom to your employees to make decisions about things that are important to them.<\/p>\n<h2 id=\"5-transparency\">5. Transparency<\/h2>\n<p>Companies that consistently rank highly on employee happiness indexes have a strong culture of transparency and trust. Some companies are transitioning to a completely transparent salary system; everyone knows what everyone else earns and how they too can work to earn the same amount. Transparency also relates to how the leaders of an organization communicate with the team. Stay open and honest. Particularly be transparent when dealing with non-performers. No employee wants to feel that they could \u201csuddenly be next.\u201d<\/p>\n<h2 id=\"6-challenge-the-limits\">6. Challenge the Limits<\/h2>\n<p>Low happiness scores from employees are typically linked with words like \u201cmundane, trite, and repetitive.\u201d People enjoy a challenge and learning new things. What challenges are you providing to your team? Take some small steps to get out of your comfort zone. Organize a fundraiser. Aim to beat last year\u2019s record month. Implement a new technology. The challenges don\u2019t have to be intense \u2013 just new and a slight stretch.<\/p>\n<h2 id=\"7-give-them-stuff-to-brag-about\">7. Give Them Stuff to Brag About<\/h2>\n<p>Answerlab \u2013 a user experience firm \u2013 provides $400 for each employee to buy a new tech device to play with each year. While it\u2019s a small amount, the fact that a job paid for the universal TV remote is a fun talking point with friends. Tie one or two perks to the mission of your company, like free products, trips away, and discounts. These aren\u2019t the backbone of why people work for your organization but they\u2019re a nice cherry-on-top and a great way to get your company talked about.<\/p>\n<p>Implementing some of these 7 things might take some time. That\u2019s okay \u2013 start with living your passion and creating opportunities for coworkers to be friends and enjoy working together. These are the two that will give you the most traction with current and future employees.<\/p>\n<p>As you transform into a Totally Loveable company, make sure people know about it. Here\u2019s how some of the Big Companies communicate their awesomeness:<\/p>\n<ol>\n<li><b>Social media:<\/b> Facebook and Twitter pages are alight with photos and updates about where the team has been and what they\u2019ve done, both in work and for social events.<\/li>\n<li><b>Press releases:<\/b> If you\u2019re doing something great in your community, like a fundraiser, let people know about it! Local papers and publications love to highlight businesses doing good things and your team will get a kick out of being featured.<\/li>\n<li><b>Testimonials on the careers page:<\/b> You\u2019re never too small to have a careers page on your website. The epic companies feature real staff members and their stories of what its like to work there. It\u2019s easy for you to do the same.<\/li>\n<li><b>Job Descriptions:<\/b> We\u2019ve said it before, but we\u2019ll say it hundred times over \u2013 your job descriptions say so much about your company! Be creative, spend the time to make it unique and really work at crafting what makes you an amazing organization.<\/li>\n<\/ol>\n<p><em>&#8220;Love Coffee&#8221; by Ahmed Rabea is licensed under CC BY-SA 2.0.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Love isn\u2019t just reserved for the Big Guys doing New Things, though. Every company has the potential to make employees feel this way. What is it that companies who are loved by their employees do differently?<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[23],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Become the Company People Want to Work For<\/title>\n<meta name=\"description\" content=\"Love isn\u2019t just reserved for the Big Guys doing New Things. 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