{"id":6265,"date":"2015-03-01T14:45:01","date_gmt":"2015-03-01T22:45:01","guid":{"rendered":"http:\/\/recruitloop.wpengine.com\/?p=6265"},"modified":"2023-05-12T12:17:50","modified_gmt":"2023-05-12T19:17:50","slug":"how-gamification-can-help-you-attract-the-best-talent","status":"publish","type":"post","link":"https:\/\/www.zippia.com\/employer\/how-gamification-can-help-you-attract-the-best-talent\/","title":{"rendered":"How Gamification Can Help You Attract The Best Talent"},"content":{"rendered":"

Gamification is a relatively recent buzzword. Everyone talks about it, but very\u00a0few really know how to leverage the benefits of\u00a0gamified strategies applied to various business areas.<\/p>\n

One of the sectors that could certainly\u00a0change with the introduction of gamification in the near future is recruitment. Industry experts predict that this trend can already be seen\u00a0in mainstream corporate management, so it’s only a matter of time before it spreads to other departments.<\/p>\n

How can you gamify your recruiting practices?<\/p>\n

Here’s a guide to ‘all things gamification’ that could be\u00a0of value to both internal and agency recruiters who are always on the look out\u00a0for ways to stay ahead of the\u00a0game.<\/p>\n

What exactly is gamification?<\/strong><\/h2>\n

It’s actually quite simple. It’s nothing more than an application of ‘game dynamics’ in\u00a0non-gaming contexts \u2013 such as\u00a0project management, marketing or recruitment.<\/p>\n

Gamification works in any sector that relies on engagement. It can help engage and motivate workers; it can help teams overcome specific challenges; and it can help change consumer behavior.<\/p>\n

Gamification\u00a0can also be useful for recruiting \u2013 since various\u00a0strategies can allow recruiters to test candidates’ skills, motivate them to complete certain\u00a0tasks, and generally engage with the recruitment process.<\/p>\n

The thing about gamification is that it essentially provides a great incentive for action. Rewarding and recognizing the highest achieving players in the hiring game, recruiters can easily spot those candidates that fit the offered position.<\/p>\n

How does gamification work for recruitment?<\/strong><\/h2>\n

A gamified hiring process is one\u00a0that makes employers more attractive in the eyes of job seekers.<\/p>\n

Think about the competitions\u00a0organised by tech giants like Google or Facebook \u2013 Google Code Jam\u00a0and the\u00a0Facebook Hacker Cup. These both resulted in\u00a0twofold gains: more exposure and an opportunity to acquire fresh\u00a0talent.<\/p>\n

But that’s not all there is to gamification in recruitment.<\/p>\n

Hiring managers can use these\u00a0techniques to test candidates’ skills by constructing various situations focused on showcasing specific personality traits that would otherwise be difficult to check. Introducing ‘game elements’ can give recruiters a chance to assess\u00a0full profiles of candidates and help determine their drive for innovation, their ability to problem solve, and their capacity to perform under pressure.<\/p>\n

What types of organisations\u00a0can benefit most from a gamified recruitment process? <\/strong><\/h2>\n

Those looking for highly creative candidates with a strong learning orientation. A gamified recruitment process works well in\u00a0sectors suffering from a shortage of skilled candidates or where competition for qualified candidates is very high.<\/p>\n

How to gamify your hiring process<\/strong><\/h2>\n

Hiring managers have already observed\u00a0that gamification is most appreciated by ‘millennial’ candidates who find it easy to relate to this kind of hiring dynamic. After all, they are\u00a0a generation that has practically been brought up on virtual reality games.<\/p>\n

Still, the results achieved through\u00a0games depend mostly on their design. Several companies hire professional coaches or agencies to acquire gamified strategies designed to solve certain problems or achieve specific goals.<\/p>\n

Cost can often be an issue with the price of a custom-made ‘recruitment game’ ranging from $50,000 to a smashing $3 million!<\/p>\n

Fortunately not all gamified strategies involve such exorbitant costs.<\/p>\n

Here are a few examples of some actions you can take right now to incorporate a gamified element into your hiring process, which will help you source and engage talent.<\/p>\n

    \n
  • Virtual job fairs<\/strong> \u2013 the web is full of tools that allow to easily create a virtual job fair, perfect for sharing more information about various\u00a0positions. This will help you attract candidates and, if the design is suitably engaging, help you to test their qualifications.<\/li>\n<\/ul>\n
      \n
    • Tests and puzzles<\/strong> \u2013 this is both an effective and a relatively inexpensive strategy for getting some valuable data throughout the\u00a0hiring process. Incorporate games, multi-person discussions, short tests and problem-solving tasks to help assess a candidate’s competencies.<\/li>\n<\/ul>\n
        \n
      • Rewards<\/strong> \u2013 if you’re running a candidate focused website as a part of your recruitment process, this could be a\u00a0place for gamification as well. Every time a candidate leaves a comment, rates a video, takes a poll or performs a different action, you can give rewards like points and badges to make the process more engaging.<\/li>\n<\/ul>\n
          \n
        • Real-time progress<\/strong> \u2013 another\u00a0good idea for candidate focused websites is to provide a neat progress bar so candidates can instantly see how far they are\u00a0into the recruitment process, helping them to focus on reaching later stages and collecting the ‘prize’.<\/li>\n<\/ul>\n
            \n
          • Video-based interviews<\/strong>\u00a0\u2013 giants like Sherwin-Williams or Starbucks are already using ‘video tryouts’ for some jobs. It really is a perfect tool. Use a camera, prepare a script and you’re ready to test your candidates. Review their real-time reactions later \u2013 it will only add support to your hiring decision.<\/li>\n<\/ul>\n

            Gamification is definitely an interesting option to spice up your hiring process.<\/p>\n

            It’s highly unlikely\u00a0that gamified strategies will completely replace traditional recruiting tactics in the future. But breaking the routine with gamified experiences can be very rewarding \u2013 helping you to source and engage talent, check their skills and qualifications, and make sure that you\u00a0attract top candidates into your organisation.<\/p>\n

            Isabel Williams is a Human Resources Specialist at BizDb. She combines a deep background in Internet Science with her intense expertise in New Technologies. She is a seasoned educator lecturing about leveraging the potential of the World Wide Web for professional development.<\/p>\n

            Photo by Ashley MacKinnon \"\"<\/small><\/p>\n","protected":false},"excerpt":{"rendered":"

            Here’s a guide to ‘all things gamification’ that could be of value to both internal and agency recruiters who are always on the look out for ways to stay ahead.<\/p>\n","protected":false},"author":17,"featured_media":8845,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[73],"tags":[],"yoast_head":"\nHow Gamification Can Help You Attract The Best Talent<\/title>\n<meta name=\"description\" content=\"Here's a guide to 'all things gamification' that could be of value to both internal and agency recruiters who are always on the look out for ways to stay ahead.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zippia.com\/employer\/how-gamification-can-help-you-attract-the-best-talent\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Gamification Can Help You Attract The Best Talent\" \/>\n<meta property=\"og:description\" content=\"Here's a guide to 'all things gamification' that could be of value to both internal and agency recruiters who are always on the look out for ways to stay ahead.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.zippia.com\/employer\/how-gamification-can-help-you-attract-the-best-talent\/\" \/>\n<meta property=\"og:site_name\" content=\"Zippia For Employers\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Zippia\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-03-01T22:45:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-12T19:17:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.zippia.com\/employer\/wp-content\/uploads\/2015\/03\/How-Gamification-Can-Help-You-Attract-The-Best-Talent.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"770\" \/>\n\t<meta property=\"og:image:height\" content=\"401\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bernadette Eichner\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ZippiaInc\" \/>\n<meta name=\"twitter:site\" content=\"@ZippiaInc\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bernadette Eichner\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.zippia.com\/employer\/how-gamification-can-help-you-attract-the-best-talent\/\",\"url\":\"https:\/\/www.zippia.com\/employer\/how-gamification-can-help-you-attract-the-best-talent\/\",\"name\":\"How Gamification Can Help You Attract The Best Talent\",\"isPartOf\":{\"@id\":\"https:\/\/www.zippia.com\/employer\/#website\"},\"datePublished\":\"2015-03-01T22:45:01+00:00\",\"dateModified\":\"2023-05-12T19:17:50+00:00\",\"author\":{\"@id\":\"https:\/\/www.zippia.com\/employer\/#\/schema\/person\/5cc890877abc215fa4433ea366ebfb09\"},\"description\":\"Here's a guide to 'all things gamification' that could be of value to both internal and agency recruiters who are always on the look out for ways to stay ahead.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.zippia.com\/employer\/how-gamification-can-help-you-attract-the-best-talent\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.zippia.com\/employer\/how-gamification-can-help-you-attract-the-best-talent\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.zippia.com\/employer\/how-gamification-can-help-you-attract-the-best-talent\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.zippia.com\/employer\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How Gamification Can Help You Attract The Best Talent\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.zippia.com\/employer\/#website\",\"url\":\"https:\/\/www.zippia.com\/employer\/\",\"name\":\"Zippia For Employers\",\"description\":\"How to find the best employees.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.zippia.com\/employer\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.zippia.com\/employer\/#\/schema\/person\/5cc890877abc215fa4433ea366ebfb09\",\"name\":\"Bernadette Eichner\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.zippia.com\/employer\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c7938b269db25b4e4f2ebc75265cba92?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c7938b269db25b4e4f2ebc75265cba92?s=96&d=mm&r=g\",\"caption\":\"Bernadette Eichner\"},\"description\":\"Bernadette Eichner has had a successful career in hospitality sales, real estate, and recruitment. In 1999, she founded HRM Resolutions, a strategic human resource consultancy, and later became a founding recruiter and investor at RecruitLoop.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/bernadetteeichner\/\",\"https:\/\/www.linkedin.com\/in\/bernadetteeichner\/?originalSubdomain=au\"],\"url\":\"https:\/\/www.zippia.com\/employer\/author\/bernadette-eichner\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How Gamification Can Help You Attract The Best Talent","description":"Here's a guide to 'all things gamification' that could be of value to both internal and agency recruiters who are always on the look out for ways to stay ahead.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.zippia.com\/employer\/how-gamification-can-help-you-attract-the-best-talent\/","og_locale":"en_US","og_type":"article","og_title":"How Gamification Can Help You Attract The Best Talent","og_description":"Here's a guide to 'all things gamification' that could be of value to both internal and agency recruiters who are always on the look out for ways to stay ahead.","og_url":"https:\/\/www.zippia.com\/employer\/how-gamification-can-help-you-attract-the-best-talent\/","og_site_name":"Zippia For Employers","article_publisher":"https:\/\/www.facebook.com\/Zippia\/","article_published_time":"2015-03-01T22:45:01+00:00","article_modified_time":"2023-05-12T19:17:50+00:00","og_image":[{"width":770,"height":401,"url":"https:\/\/www.zippia.com\/employer\/wp-content\/uploads\/2015\/03\/How-Gamification-Can-Help-You-Attract-The-Best-Talent.jpg","type":"image\/jpeg"}],"author":"Bernadette Eichner","twitter_card":"summary_large_image","twitter_creator":"@ZippiaInc","twitter_site":"@ZippiaInc","twitter_misc":{"Written by":"Bernadette Eichner","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.zippia.com\/employer\/how-gamification-can-help-you-attract-the-best-talent\/","url":"https:\/\/www.zippia.com\/employer\/how-gamification-can-help-you-attract-the-best-talent\/","name":"How Gamification Can Help You Attract The Best Talent","isPartOf":{"@id":"https:\/\/www.zippia.com\/employer\/#website"},"datePublished":"2015-03-01T22:45:01+00:00","dateModified":"2023-05-12T19:17:50+00:00","author":{"@id":"https:\/\/www.zippia.com\/employer\/#\/schema\/person\/5cc890877abc215fa4433ea366ebfb09"},"description":"Here's a guide to 'all things gamification' that could be of value to both internal and agency recruiters who are always on the look out for ways to stay ahead.","breadcrumb":{"@id":"https:\/\/www.zippia.com\/employer\/how-gamification-can-help-you-attract-the-best-talent\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.zippia.com\/employer\/how-gamification-can-help-you-attract-the-best-talent\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.zippia.com\/employer\/how-gamification-can-help-you-attract-the-best-talent\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.zippia.com\/employer\/"},{"@type":"ListItem","position":2,"name":"How Gamification Can Help You Attract The Best Talent"}]},{"@type":"WebSite","@id":"https:\/\/www.zippia.com\/employer\/#website","url":"https:\/\/www.zippia.com\/employer\/","name":"Zippia For Employers","description":"How to find the best employees.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.zippia.com\/employer\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.zippia.com\/employer\/#\/schema\/person\/5cc890877abc215fa4433ea366ebfb09","name":"Bernadette Eichner","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.zippia.com\/employer\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c7938b269db25b4e4f2ebc75265cba92?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c7938b269db25b4e4f2ebc75265cba92?s=96&d=mm&r=g","caption":"Bernadette Eichner"},"description":"Bernadette Eichner has had a successful career in hospitality sales, real estate, and recruitment. In 1999, she founded HRM Resolutions, a strategic human resource consultancy, and later became a founding recruiter and investor at RecruitLoop.","sameAs":["https:\/\/www.linkedin.com\/in\/bernadetteeichner\/","https:\/\/www.linkedin.com\/in\/bernadetteeichner\/?originalSubdomain=au"],"url":"https:\/\/www.zippia.com\/employer\/author\/bernadette-eichner\/"}]}},"articleguide":"","showTableContent":"","showFeaturedImage":"","pageCategoryL2":"","authorsExperts":"","featured_image_url":"https:\/\/www.zippia.com\/employer\/wp-content\/uploads\/2015\/03\/How-Gamification-Can-Help-You-Attract-The-Best-Talent.jpg","_links":{"self":[{"href":"https:\/\/www.zippia.com\/employer\/wp-json\/wp\/v2\/posts\/6265"}],"collection":[{"href":"https:\/\/www.zippia.com\/employer\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zippia.com\/employer\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zippia.com\/employer\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zippia.com\/employer\/wp-json\/wp\/v2\/comments?post=6265"}],"version-history":[{"count":0,"href":"https:\/\/www.zippia.com\/employer\/wp-json\/wp\/v2\/posts\/6265\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zippia.com\/employer\/wp-json\/wp\/v2\/media\/8845"}],"wp:attachment":[{"href":"https:\/\/www.zippia.com\/employer\/wp-json\/wp\/v2\/media?parent=6265"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zippia.com\/employer\/wp-json\/wp\/v2\/categories?post=6265"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zippia.com\/employer\/wp-json\/wp\/v2\/tags?post=6265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}