{"id":7289,"date":"2015-08-24T15:08:23","date_gmt":"2015-08-24T22:08:23","guid":{"rendered":"http:\/\/recruitloop.wpengine.com\/?p=7289"},"modified":"2023-05-12T12:09:25","modified_gmt":"2023-05-12T19:09:25","slug":"dont-alienate-your-client","status":"publish","type":"post","link":"https:\/\/www.zippia.com\/employer\/dont-alienate-your-client\/","title":{"rendered":"Recruiter Tips: How To Ensure You Don&#8217;t Alienate Your Client"},"content":{"rendered":"<p>It was great to read Paul&#8217;s\u00a0recent blog post, \u201c<a href=\"https:\/\/www.zippia.com\/employer\/recruiter-tips-40-questions-you-should-think-about-before-working-with-a-new-client\/\" target=\"_blank\" rel=\"noopener\">40 Questions You Should Think About Before Working With A New Client<\/a>\u201d.<\/p>\n<p>He&#8217;s completely right of course, about the questions recruiters should be asking clients, or potential clients. But the trick is knowing <em>when<\/em> to ask them, so that you don&#8217;t alienate your client.<!--more--><\/p>\n<p>I\u2019ve been delivering telephone sales training to recruiters over the last few weeks\u00a0and have facilitated <em>dozens<\/em> of role plays around <a href=\"https:\/\/www.zippia.com\/employer\/recruiter-tips-how-to-really-qualify-a-job-brief\/\" target=\"_blank\" rel=\"noopener\">qualifying clients<\/a>, keeping them engaged and then closing the \u201cdeal\u201d, which in our business means\u00a0either a job order or a client meeting.<\/p>\n<p>It was loads of fun watching recruiters take their turn on the other side of the desk as a client, working to a brief and throwing up all sorts of buying signals and <a href=\"https:\/\/www.zippia.com\/employer\/recruiter-tips-handling-client-objections-what-no-might-really-mean\/\" target=\"_blank\" rel=\"noopener\">objections<\/a> in equal measure to test their colleagues\u2019 skills.<\/p>\n<p>To make sure each group was able to explore a range of experiences, I had each dyad of client and recruiter work to a different brief.<\/p>\n<p>For example, Client A was briefed to give buying signals but at the same time express concern about <a href=\"https:\/\/www.zippia.com\/employer\/how-much-does-hiring-cost-infographic\/\" target=\"_blank\" rel=\"noopener\">the cost of a recruiter<\/a>; Client B was briefed to give buying signals but still wanting to see r\u00e9sumes before committing to anything; Client C emitted buying signals but slammed recruiters and so on.<\/p>\n<p>The recruiters had a very simple brief \u2013 get the job order or secure a client meeting.<\/p>\n<p>It was heartening to see them all bright-eyed and bushy-tailed, asking many of the \u201dright\u201d questions. But most of them failed to get a job order or a client visit.<\/p>\n<p>Why?<\/p>\n<p>We all know <a href=\"https:\/\/www.zippia.com\/employer\/recruiter-tips-sales-calls-going-back-to-basics\/\" target=\"_blank\" rel=\"noopener\">the biggest \u201cpassion killers\u201d in the sales process<\/a> are irrelevant interrogation, selling too early and talking about ourselves.<\/p>\n<p>All of these behaviours show we aren\u2019t listening to the client. And this lot did all of \u2018em! They were asking questions at the wrong time in the conversation, alienating the client in the process and in one case, setting up a hostile confrontation.<\/p>\n<h2 id=\"1-big-egos-have-little-ears\"><strong>1. Big egos have little ears <\/strong><\/h2>\n<p>Take Helen for example. Helen\u2019s \u201cclient\u201d Jenny, Director of Rooms at a\u00a0leading 5-star hotel, had been struggling for some weeks to recruit a suitable Assistant Front Office Manager. Helen\u2019s brief was to reverse market a candidate to Jenny. She\u00a0started out well, asking all the right questions about how far Jenny was into the recruitment process, how she was finding the quality of the candidates and so on. She\u00a0learned early on that Jenny had multiple agencies working on the brief.<\/p>\n<p>And <em>this<\/em>\u00a0was when it all started to go to hell in a hand basket.<\/p>\n<p>Jenny: <em>Well the thing is that no-one seems to be able to find what we are looking for. We\u2019ve now had a few agencies work on this and none of them have been able to deliver any decent candidates. <\/em><\/p>\n<p>Helen: <em>What agencies? What are their names? <\/em><\/p>\n<p>Jenny: <em>I\u2019m sorry? <\/em><\/p>\n<p>Helen: <em>What are the names of the agencies that\u00a0have been working on the assignment? <\/em><\/p>\n<p>Jenny: <em>I\u2019m not sure that\u2019s relevant. Why would you need to know the names? <\/em><\/p>\n<p>Helen: <em>Because it\u2019s just a waste of time for me to go to all the trouble of seeing you and talking to you about candidates if I\u2019m just going to be competing with other agencies. We only get paid if we make a placement so there\u2019s nothing in it for me if my candidates have already been represented by another agency.<\/em><\/p>\n<p>Jenny: (knowing this is a role play and not the real world in which she would have ended the conversation there and then) <em>Well, I\u2019d rather not breach our confidentiality by disclosing who we are doing business with but I\u2019d be interested in any candidates you might have. <\/em><\/p>\n<p>Cue Helen and her candidate profile. Pretty good candidate and well presented by Helen until &#8230;<\/p>\n<p>Jenny: <em>She sounds great! Can you send the profile over or better still, is there any chance I can see her this afternoon? <\/em><\/p>\n<p>Helen: <em>No, that\u2019s not how we do business. I can\u2019t come out to see you or send you any r\u00e9sumes until you\u2019ve signed our terms of business and we\u2019ve done a credit check. <\/em><\/p>\n<p>Jenny:<em> Oh. Well, can you tell me what your fees are? <\/em><\/p>\n<p>Helen: <em>No, because it depends on how much more business you might have. We offer a sliding scale of fees so it\u2019s a bit hard to quote you a fee based on just one assignment. <\/em><\/p>\n<p>Jenny: <em>So you\u2019ve called me to talk about a candidate that I can\u2019t actually see and you can\u2019t tell me how much it\u2019s going to cost? <\/em><\/p>\n<p>Helen: <em>Well, you\u2019ve got to understand how we do business &#8230;<\/em><\/p>\n<p>And so it went on. And on. And on. Until Helen hung up on Jenny.<\/p>\n<p>Needless to say I don\u2019t need to explain why Helen didn\u2019t get the client meeting!<\/p>\n<h2 id=\"2-the-tick-box-interrogator\"><strong>2. The tick-box interrogator <\/strong><\/h2>\n<p>Selling is simply solving a client\u2019s problem.<\/p>\n<p>The art is being able to hear the buying signals and ask relevant questions at opportune times to learn as much as you can about what the client needs. Only then can you present the solution that will win you the deal.<\/p>\n<p>The key word here is <em>\u2018relevant<\/em>\u2019. But recruiters are so often guilty of focussing not on what the client is saying but on what questions they need to tick off.<\/p>\n<p>In the words of Steven R. Covey in his seminal work 7 Habits of Highly Effective People, \u201c<em>Most people do not listen with the intent to understand; they listen with the intent to reply.<\/em>\u201d<\/p>\n<p>Take Ben and Jerry (not their real names). In his role play, Ben was following up an ad placed by Jerry, the \u201cclient\u201d, for a Financial Accountant in a corporate FMCG business.<\/p>\n<p>Again, Ben started out well.<\/p>\n<p>Ben: <em>I notice this ad has been running for a month now, Jerry. How far into the recruitment process are you? <\/em><\/p>\n<p>Jerry: <em>Yeah, were having trouble finding someone with the skills and experience we need. <\/em><\/p>\n<p>Ben: <em>I understand. It\u2019s a pretty tight market out there at the moment. But I can guarantee you I could find you the right person. <\/em><\/p>\n<p>Jerry: <em>I\u2019m sorry Ben, I didn\u2019t quite catch where you were from. Are you calling from an agency? <\/em><\/p>\n<p>Ben:<em> Yes, I\u2019m calling from [name of company].<\/em><\/p>\n<p>Jerry: <em>Oh look, we\u2019ve used agencies in the past and it hasn\u2019t worked out for us. <\/em><\/p>\n<p>Ben: <em>OK, I understand. How large is your team? <\/em><\/p>\n<p>Jerry: <em>There\u2019s five accountants in the team. <\/em><\/p>\n<p>Ben: <em>OK. And have you ever used a recruitment agency before? <\/em><\/p>\n<p>Jerry: <em>Yes, I just said we have but that it didn\u2019t work out for us.<\/em><\/p>\n<p>Ben: <em>OK, I understand. And what\u2019s the salary for this role? <\/em><\/p>\n<p>Jerry: <em>I\u2019d rather not say. We don\u2019t normally talk about people\u2019s salaries unless we are giving you the brief. <\/em><\/p>\n<p>Ben: <em>OK, I understand. What would the person be doing in this role? <\/em><\/p>\n<p>Jerry: <em>Look Ben, I\u2019m not sure you can help us. It\u2019s true we\u2019re struggling to find someone but none of the agencies got the culture thing here and it just cost us a heap of money for no result. <\/em><\/p>\n<p>Ben. <em>OK, I understand. There\u2019s some pretty ordinary recruiters out there. What culture were you wanting the person to come from? <\/em><\/p>\n<p>Jerry: <em>I don\u2019t mean culture as in country, I mean culture as in organisation. <\/em><\/p>\n<p>Ben: <em>OK, I understand. I think I\u2019ve got the perfect candidate for you though. What skills are you looking for? When would it suit you for me to come and see you? <\/em><\/p>\n<p>Again, I don\u2019t need to go on here. Ben didn\u2019t get the job order, even though it was there for the taking. In fact if Ben said \u201c<em>OK, I understand<\/em>\u201d one more time, everyone in the room (including me) was going to grab him by the shoulders, give him a good shake and scream \u201c<em>No, you don\u2019t!<\/em>\u201d<\/p>\n<h2 id=\"3-what-do-you-think-of-me\"><strong>3. What do you think of me? <\/strong><\/h2>\n<p>The third most common reason recruiters lose the sale is because they haven\u2019t worked out the sales call isn\u2019t about <em>them<\/em>! The objective of a sales call is to get a job order or to secure a client meeting.<\/p>\n<p>How can you achieve either of those outcomes if you don\u2019t give the client a good reason to meet with you. And \u201c<em>Hi, this is Susie from Daisy Chain Recruiters. I&#8217;m just calling to introduce myself<\/em>\u201d doesn\u2019t cut it!<\/p>\n<p>Newsflash! Clients don\u2019t care where you come from only what you can do for them.<\/p>\n<p>Straight from another recent\u00a0role play scenario, here are Phil and Jane showing us what not to do:<\/p>\n<p>Phil: <em>Hi, my name is Phil and I\u2019m calling from Ace Recruiters (not a real company). How are you today? <\/em><\/p>\n<p>Jane: <em>Fine thanks. I\u2019m sorry, where are you calling from? <\/em><\/p>\n<p>Phil: <em>Ace Recruiters. Have you heard of us?<\/em><\/p>\n<p>Jane: <em>No, I haven\u2019t but we don\u2019t use recruiters, so &#8230;<\/em><\/p>\n<p>Phil: <em>I see. Well, let me tell you about us anyway. Ace Recruiters was started by Roger Rabbit about 15 years ago and is based here in the south-east. We specialise in sourcing local candidates for local businesses. Our service is superior to anyone else and we know that because clients have told us. I\u2019m passionate about being seen as the best recruiter in the area and I\u2019ll do anything to get your business. Our &#8230;<\/em><\/p>\n<p>Jane: (cutting him off) <em>I\u2019m sorry Phil, but we don\u2019t use recruitment agencies. <\/em><\/p>\n<p>Phil: <em>But we\u2019re not just any recruitment agency. Our consultants are professionals who work in partnership with clients to get the best outcomes possible. For example, I &#8230;<\/em><\/p>\n<p>Jane: (cutting him off again) <em>Look Phil, I\u2019m sure you\u2019re good at what you do but we just don\u2019t have any need for your services. <\/em><\/p>\n<p>Phil: <em>Well, is there anything I can tell you about us that might change your mind? <\/em><\/p>\n<p>Jane: <em>No, I\u2019m sorry. Thanks for the call. <\/em><\/p>\n<p>Phil: <em>OK thanks. Have a great day. Would you mind if I put you on my call list and call again in a couple of months? <\/em><\/p>\n<p>Jane: <em>As I said Phil, we don\u2019t use recruiters so you\u2019d be wasting your time. Thanks. Bye. <\/em><\/p>\n<p>Phil: <em>OK, thanks. <\/em><\/p>\n<p>These are just three examples of the various ways in which recruiters knew <em>what<\/em> questions to ask but not how and when to ask them, which far too often will alienate your client.<\/p>\n<p>The\u00a0result was pretty much the same for everyone else who had a go at the exercise.<\/p>\n<p>Except for Milly.<\/p>\n<p>Milly nailed it and not only got the go ahead to send over three candidate profiles but also booked a meeting with the client\u00a0for the next day.<\/p>\n<p>How?<\/p>\n<p>She listened carefully and asked questions about the business and the role that related directly to what the client had just said. This sent the message to the client that she was genuinely interested in his business, that she understood which encouraged him to open up more and more.<\/p>\n<p>With each new revelation, Milly asked the next most relevant and logical question thereby professionally advancing the conversation to its ultimate conclusion \u2013 that she understood the client\u2019s problem and he accepted she had the solution.<\/p>\n<p>Someone once taught me that selling isn\u2019t about talking, it\u2019s about listening and the letters used in the word LISTEN also spell SILENT.<\/p>\n<p>The minute I stopped talking and started listening, my sales revenue increased significantly.<\/p>\n<p>We not only listen to learn, we can listen to earn.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Don&#8217;t alienate your client. Knowing what questions to ask them isn&#8217;t enough. You also need to know how and when to ask them.<\/p>\n","protected":false},"author":17,"featured_media":8719,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[66,74],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Recruiter Tips: How To Ensure You Don&#039;t Alienate Your Client<\/title>\n<meta name=\"description\" content=\"Don&#039;t alienate your client. Knowing what questions to ask them isn&#039;t enough. 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