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When writing a cold recruiting email, make sure to do your research and personalize it for the candidate.<\/p>\n<\/li>\n
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Engage your candidate by focusing on them and what they have to gain from your opportunity.<\/p>\n<\/li>\n
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Provide context and a call to action to let the candidate make an informed decision on your enticing offer.<\/p>\n<\/li>\n
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Gently follow up between 2 to 7 days after the first email.<\/p>\n<\/li>\n<\/ul>\n
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<\/p>\n6 Tips For Writing Cold Recruiting Emails<\/h2>\n
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Do your research.<\/b><\/p>\n
It\u2019s basic. It\u2019s easy. But you\u2019d be surprised how many candidates receive generic emails that, when all is said and done, can be boiled down to \u201cHi, I did not research you. Let me recruit you.\u201d<\/p>\n
Research helps you personalize the email, which is more likely to grab the attention of the reader.<\/p>\n
Don\u2019t just look at their LinkedIn profile. Look at their Twitter, portfolio, and projects. Find out if you have any mutual connections or interests.<\/p>\n
Show that you put in the effort to learn about the person and you aren\u2019t just sending a boilerplate email.\n<\/li>\n
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Don\u2019t start with email.<\/b><\/p>\n
Email is a bold move when you don\u2019t know someone. Warm them up by engaging and providing value on social media.<\/p>\n
This can be as simple as following them on Twitter, retweeting their tweets, responding to a question on Quora, and so on. <\/p>\n
The best part is that you don\u2019t need a response. People are vain. They check for new followers, favorites, and retweets and often won\u2019t engage, but they take notice if others pay attention to them.<\/p>\n
Engage with them two or three times to get your name in front of them, so when you do email them, they\u2019ll think, \u201cThis person looks familiar \u2026 I think they followed me on Twitter.\u201d<\/p>\n
If they do respond to a tweet or your answer on Quora, even better. They are primed to see your name in their inbox!\n<\/li>\n
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Focus on the candidate, not you or the company.<\/b><\/p>\n
Candidates care about what\u2019s in it for them. So make your email about them.<\/p>\n
Play to their needs and let them know how your opportunity will benefit them. <\/p>\n
Try boosting their ego, but don’t overdo it. You can do this by telling them you shared their work with others, referring to them as a \u201cleader\u201d or \u201cexpert,\u201d or mentioning them in association with a respected brand name or person.<\/p>\n
Candidates won’t care if you\u2019re the number one recruiter in the tech industry, or what your company does if they don’t see anything to gain for themselves. This is especially true if they already have a job. You have to convince them why what you offer is a better opportunity.\n<\/li>\n
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Provide context.<\/b><\/p>\n
Some recruiters go straight to giving all the details about the position before the candidate has demonstrated any interest. This leads to a lengthy email that likely doesn\u2019t get read.<\/p>\n
Instead, provide some detail about the position so that the candidate can decide whether or not they want to know more.<\/p>\n
The most important thing to mention is the offered salary. This is a large determining factor of whether or not an email will receive a response. People’s ears perk up when they hear they will be paid what they\u2019re worth.\n<\/li>\n
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Provide a call to action.<\/b><\/p>\n
Once you have personalized your email and provided context about the position, it’s time to wrap it up with a call to action. Make it clear that you would like a response, and don’t be vague about it. Ask the candidate if they would like to learn more and offer a specific time to chat.<\/p>\n
Keep it friendly and don’t be too pushy. You simply want to leave it up to the candidate to take the next steps.<\/p>\n<\/li>\n
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Gently follow up.<\/b><\/p>\n<\/li>\n
The art of following up is a balance between persistence and annoyance. Give your candidate anywhere between two days to a week, depending on your time constraints. You don’t want to turn the candidate off from your offer, however, you want to give them the benefit of the doubt that they may have missed your email the first time around. <\/p>\n
Unfortunately, if you do not get a response on the follow up then it’s probably time to move on to another candidate.\n<\/ol>\n
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