{"id":9576,"date":"2016-07-26T09:00:37","date_gmt":"2016-07-26T16:00:37","guid":{"rendered":"http:\/\/recruitloop.com\/blog\/?p=9576"},"modified":"2023-05-12T11:19:55","modified_gmt":"2023-05-12T18:19:55","slug":"5-ways-for-recruiters-to-attract-passive-candidates-and-new-clients","status":"publish","type":"post","link":"https:\/\/www.zippia.com\/employer\/5-ways-for-recruiters-to-attract-passive-candidates-and-new-clients\/","title":{"rendered":"5 Ways for Recruiters to Attract Passive Candidates and New Clients"},"content":{"rendered":"

People haven\u2019t changed but the way we communicate with them has. In our fast paced, \u2018want it now\u2019 society technology new digital tools and platforms are making it easier than ever to access information.<\/p>\n

The same applies to the world of recruitment. The rules have changed and how we find clients and talent\u00a0today relies on much more than just knowing a few people in our network. Your potential clients and candidates are starting the \u2018people finding\u2019 process online and if they cannot find you, then you are missing out on business.<\/p>\n

Clients and candidates are mobile, social and want personal relevant information given to them on their communication channel of choice delivered\u00a0on their favourite device. With this in mind, you need to take the time to listen to and understand your audience about\u00a0how digital technology is impacting their everyday life.<\/p>\n

The way people search for and apply for jobs is changing and a\u00a0change of mindset is required by recruiters to remain relevant and avoid becoming redundant.<\/p>\n

Digital technology provides a massive opportunity for recruiters to create valuable networks that are engaged and not just sitting in a database<\/a>. \u00a0Using digital channels you can find, communicate and build relationships with clients and candidates. You can join in with various communities, show your expertise, share your brand culture, find prospects, build long term relationships and have two-way communication.<\/p>\n

There are so many underutilised digital tools that the recruitment industry has yet to tap into.<\/p>\n

If you want to find more candidates and clients then you should\u00a0consider the following channels:<\/p>\n

1. Video recruiting<\/strong><\/h2>\n

Recruitment videos can make your clients stand out by sharing insights into the company and offering a more personalised and human approach which attracts a higher quality candidate that is a better cultural fit for the company.<\/p>\n

Videos can be quick and inexpensive to create, they are easy to consume on the run by potential candidates and they allow companies to let their authentic corporate culture<\/a> really shine through. With video, companies can share employee testimonials or footage of day-to-day operations and special events, all of which combine to give candidates the clearest window into the company\u2019s world.<\/p>\n

2. Multiscreen and mobile<\/strong><\/h2>\n

Just like other industries, recruitment follows consumer trends. We live in a multiscreen world which allows for a more complete experience on any and all devices, especially those used at the same time.\u00a0 Studies show that more than half of digital time is spent on a tablet or smartphone. More job seekers expect to be able to apply to jobs from their smartphones and tablets.<\/p>\n

How well are you doing this?\u00a0 Ask yourself these questions:<\/p>\n