{"id":962,"date":"2012-04-24T11:05:08","date_gmt":"2012-04-24T18:05:08","guid":{"rendered":"http:\/\/recruitloop.com.au\/blog\/?p=962"},"modified":"2023-05-10T06:49:28","modified_gmt":"2023-05-10T13:49:28","slug":"5-creative-ways-to-make-your-job-ad-stand-out","status":"publish","type":"post","link":"https:\/\/www.zippia.com\/employer\/5-creative-ways-to-make-your-job-ad-stand-out\/","title":{"rendered":"5 Creative Ways To Make Your Job Ad Stand Out"},"content":{"rendered":"

Making your ad stand out is important in any form of advertising, not just recruitment.<\/p>\n

If you don\u2019t get noticed, you\u2019ve wasted your time and money.\u00a0But if you\u2019re trying to attract talented people who may not be actively seeking work (these are the passive job seekers), then it\u2019s absolutely vital that your ad stands out from the crowd.<\/p>\n

Passive job seekers are the ones who are currently employed and therefore not necessarily checking job boards every day. When they do, they\u2019re looking for something better than what they\u2019re doing now. That\u2019s what your job ad has to portray\u00a0and there are various techniques you can employ to get this message across:<\/p>\n

Free eBook:<\/strong> The Ultimate Guide to Recruitment Advertising will tell you how to structure your job ads to grab attention and connect with your ideal candidate. Download Your Copy<\/a><\/div><\/div>\n

1. Catchy Job Title<\/strong><\/h2>\n
\"Senior

Senior Armageddon Avoidance Engineer<\/p><\/div>\n

It\u2019s the first thing they see and has to hook them in straight away. Remember that four times as many people read the headline of an ad than continue on to read the body copy. A series of bullet points then need to highlight the strongest benefits of the position in a handful of well-chosen words, which could include the salary, the company culture, working conditions or the challenging nature of the job itself.<\/p>\n

Once you\u2019ve caught their attention, you need to hold it by providing a succinct description of the role itself, highlighting any associated benefits.<\/p>\n

\u00a02. Innovative Design<\/strong><\/h2>\n
\"\"

getajobgram.com<\/p><\/div>\n

Good design will not only grab attention, but can help to sell the job as well. Jobgrams are a classic example. The brainchild of New Zealand based\u00a0Engage Innovations, Jobgrams are designed to be passed on and shared on Facebook and Twitter. Each Jobgram features an engaging layout with a theme that\u2019s relevant to the position. The details of the job are related like a story in symbols, graphics, short snappy sentences and lots of colour. They are actually fun to read and are more like comic strips than recruitment ads.<\/p>\n

\u00a03. Include a Video<\/strong><\/h2>\n