{"id":9725,"date":"2016-09-16T09:00:47","date_gmt":"2016-09-16T16:00:47","guid":{"rendered":"http:\/\/recruitloop.com\/blog\/?p=9725"},"modified":"2023-05-12T11:14:15","modified_gmt":"2023-05-12T18:14:15","slug":"will-your-employer-brand-be-ruined-by-social-media","status":"publish","type":"post","link":"https:\/\/www.zippia.com\/employer\/will-your-employer-brand-be-ruined-by-social-media\/","title":{"rendered":"Will Your Employer Brand be Ruined by Social Media? [Infographic]"},"content":{"rendered":"

I can\u2019t even begin to think how many organisations I have dealt with over the years in either my capacity as a recruiter or as a manager of recruiters. But sitting across the table from a business owner, hiring manager or HR manager, the questions \u201cwhat kind of reputation do we have out there in the market?<\/em>\u201d and \u201cwhat do we need to do in order to improve our employer brand?<\/em>\u201d would come up time and time again.<\/p>\n

What kind of reputation does your<\/em> organisation have out there in the market today?<\/p>\n

When organisations are competing for the best candidates, the organisation with the stronger employer brand<\/a> will undoubtedly increase its ability to attract, select and retain the talent it needs.<\/p>\n

Having a strong employer brand will reduce the cost of hiring, lower staff turnover and increase productivity.\u00a0In order to win the best recruits, a company must know how the talent pool perceives their brand. Today\u00a0many companies are trying to sharpen the way they market themselves to future potential employees\u00a0by applying branding techniques to their recruitment process.<\/p>\n

For a company to exploit its brand effectively when it fishes for talent, it must think of recruits as customers.\u00a0Instead of asking yourself \u201cwhy would somebody want to buy from us?<\/em>\u201d you need to ask yourself,\u201cwhy would somebody want to work for our organisation?<\/em>\u201d.<\/p>\n

Companies with\u00a0positive\u00a0brands get twice as many applications as companies with negative brands<\/a>, and they spend less money on employees.\u00a0So\u00a0now more than ever, it’s important to build a positive employer brand. \u00a0But the rules for how you do that have changed considerably.<\/p>\n

In the 90s, when employer branding started getting attention,\u00a0it was something that came from the top down.\u00a0These days, because of social media and sites like Glassdoor, employees also have a big influence on your brand – much the same as customers.<\/p>\n

Our friends at Betterteam have put together a terrific Infographic outlining\u00a0why now is really the\u00a0time to get serious about your employer brand.<\/p>\n

\"will-your-employer-brand-be-ruined-by-social-media\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Now more than ever before, it’s important to build a positive employer brand. But the rules for how you do that have changed considerably.<\/p>\n","protected":false},"author":3,"featured_media":9971,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[23,15],"tags":[],"yoast_head":"\nWill Your Employer Brand be Ruined by Social Media? [Infographic]<\/title>\n<meta name=\"description\" content=\"Now more than ever before, it's important to build a positive employer brand. 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