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Become An Engagement Director

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Working As An Engagement Director

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $94,000

    Average Salary

What Does An Engagement Director Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become An Engagement Director

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Average Yearly Salary
$94,000
Show Salaries
$48,000
Min 10%
$94,000
Median 50%
$94,000
Median 50%
$94,000
Median 50%
$94,000
Median 50%
$94,000
Median 50%
$94,000
Median 50%
$94,000
Median 50%
$183,000
Max 90%
Best Paying Company
Google
Highest Paying City
Denver, CO
Highest Paying State
Colorado
Avg Experience Level
2.4 years
How much does an Engagement Director make at top companies?
The national average salary for an Engagement Director in the United States is $94,374 per year or $45 per hour. Those in the bottom 10 percent make under $48,000 a year, and the top 10 percent make over $183,000.

Real Engagement Director Salaries

Job Title Company Location Start Date Salary
Director, Engagement Consumers Union of United States Inc. Yonkers, NY Jul 20, 2015 $235,000
Director of Engineering, Merchant Engagement Paypal, Inc. San Jose, CA Aug 13, 2015 $222,065
Project/Engagement Director, Oracle EBS Practice Skybridge Global, Inc. Marietta, GA Aug 24, 2015 $195,000
Engagement Director, Productivity & Transformation The Quaker Oats Company Chicago, IL Mar 25, 2010 $180,000
Director-Client Engagement Kinsale Holdings Inc., DBA Validant Chapel Hill, NC Sep 19, 2013 $180,000
Director of Brand Engagement Granular San Francisco, CA Oct 06, 2016 $179,750
Director of Global Strategic Engagement World Resources Institute Washington, DC Apr 13, 2015 $175,000 -
$185,000
Customer Engagement Director Lattice Engines, Inc. San Mateo, CA Sep 08, 2016 $174,000
Engagement Director Netwoven Inc. Milpitas, CA Aug 09, 2016 $170,000
Director-Marketing Customer Engagement The Endurance International Group Inc. Burlington, MA Dec 10, 2012 $170,000
Engagement Director Everest Global, Inc. Dallas, TX Dec 13, 2012 $165,000
Director, Brand Engagement Autodesk, Inc. San Francisco, CA Aug 21, 2012 $161,429 -
$230,000
Engagement Director .08) CBX, LLC New York, NY Dec 19, 2016 $150,000
Engagement Director Acquity Group Atlanta, GA Feb 25, 2013 $145,002
Engagement Director Mediabrands Worldwide, Inc. New York, NY Nov 10, 2014 $143,000 -
$163,000
Engagement Director Manhattan Associates, Inc. Atlanta, GA May 27, 2015 $142,864
Director of Community Engagement Oregon State University Washington, DC Feb 05, 2016 $138,611
Director, Engagement, Global Services Fiserv Global Services, Inc. Charlotte, NC Oct 01, 2015 $136,386 -
$165,800
Client Engagement Director Spectraforce Technologies, Inc. Raleigh, NC Dec 09, 2016 $135,000
Servicenow Itsm Engagement Director Nuvolo Technologies Corporation New York, NY Aug 01, 2014 $135,000
Director of Israeli Engagement Union for Reform Judaism New York, NY Aug 15, 2013 $110,000
Director, Engagement Services Akona Systems Portland, OR Apr 24, 2009 $110,000 -
$130,000
Director of Israel Engagement Union for Reform Judaism New York, NY Aug 15, 2013 $110,000
Director-Client Engagement ITC Infotech (USA), Inc. Paramus, NJ Jul 29, 2013 $110,000
Servicenow Itsm Engagement Director Nuvolo Technologies Corporation New York, NY Aug 01, 2014 $110,000 -
$150,000
Director of Client Engagement and Integration The Depository Trust and Clearing Corporation New York, NY Sep 04, 2015 $108,000 -
$130,000
Engagement Director Lionbridge Technologies, Inc. Chandler, AZ Jun 29, 2010 $104,500
Engagement Director Mediacom Worldwide Inc. New York, NY May 10, 2010 $102,075

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Top Skills for An Engagement Director

  1. Community Outreach
  2. Content Strategy
  3. Service Delivery
You can check out examples of real life uses of top skills on resumes here:
  • Managed internal organization and planning for newly founded local mentoring, community outreach, and public speaking 501c3 organization.
  • Major Contributions - Develop, write, and execute content strategy: web, social media, video, events.
  • Supervised and monitored service delivery for Evening Reporting Center, an alternative program for youth involved with Juvenile Court System.
  • Matured project management tools and methodologies to improve project communications both internally and externally.
  • Worked with all departments - Development, Marketing, Special Events, Production, Artistic Staff, Director/CEO & Executive Director

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Top 10 Best States for Engagement Directors

  1. Colorado
  2. New York
  3. Virginia
  4. Arkansas
  5. North Carolina
  6. Minnesota
  7. Georgia
  8. Rhode Island
  9. California
  10. District of Columbia
  • (192 jobs)
  • (578 jobs)
  • (309 jobs)
  • (37 jobs)
  • (257 jobs)
  • (146 jobs)
  • (204 jobs)
  • (34 jobs)
  • (1,233 jobs)
  • (163 jobs)

Engagement Director Demographics

Gender

Female

47.5%

Male

39.1%

Unknown

13.4%
Ethnicity

White

62.3%

Hispanic or Latino

13.5%

Black or African American

12.3%

Asian

8.2%

Unknown

3.7%
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Foreign Languages Spoken

Spanish

52.8%

French

9.7%

Russian

4.2%

Portuguese

4.2%

Mandarin

2.8%

Chinese

2.8%

German

2.8%

Czech

2.8%

Slovak

2.8%

Swedish

1.4%

Azerbaijani

1.4%

Korean

1.4%

Danish

1.4%

Indonesian

1.4%

Malay

1.4%

Bengali

1.4%

Italian

1.4%

Cantonese

1.4%

Croatian

1.4%

Hakka

1.4%
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Engagement Director Education

Schools

New York University

8.6%

University of Phoenix

7.6%

University of Texas at Austin

7.6%

Michigan State University

6.5%

Pennsylvania State University

5.4%

University of Michigan - Ann Arbor

5.4%

Purdue University

5.4%

George Washington University

4.9%

Howard University

4.9%

Harvard University

4.9%

Northwestern University

4.3%

State University of New York Buffalo

4.3%

American University

4.3%

Johns Hopkins University

4.3%

University of North Carolina at Chapel Hill

4.3%

University of Southern California

3.8%

George Mason University

3.8%

Temple University

3.2%

University of California - Los Angeles

3.2%

Ohio State University

3.2%
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Majors

Business

26.5%

Marketing

8.9%

Communication

8.0%

Management

6.4%

Political Science

6.2%

Finance

4.3%

Accounting

4.1%

Psychology

3.8%

Social Work

3.3%

Computer Science

3.2%

English

2.9%

Education

2.8%

Public Administration

2.8%

Public Relations

2.8%

Elementary Education

2.5%

Journalism

2.5%

Educational Leadership

2.4%

Fine Arts

2.2%

Kinesiology

2.2%

Economics

2.2%
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Degrees

Bachelors

43.5%

Masters

36.8%

Other

9.4%

Certificate

3.9%

Doctorate

3.7%

Associate

2.6%

License

0.1%

Diploma

0.1%
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Engagement Director Videos

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