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Public relations and fundraising managers need at least a bachelor’s degree, and some positions may require a master’s degree. Many years of related work experience are also necessary.Education
For public relations and fundraising management positions, a bachelor's degree in public relations, communications, English, fundraising, or journalism is generally required. However, some employers prefer a master’s degree, particularly in public relations, journalism, fundraising, or nonprofit management.
Courses in advertising, business administration, public affairs, public speaking, and creative and technical writing can be helpful.Licenses, Certifications, and Registrations
Although not mandatory, public relations managers can get certified through the Public Relations Society of America. Candidates qualify based on years of experience and must pass an exam to become certified.
The International Association of Business Communicators offers a credential to demonstrate a level of knowledge and expertise.
The Certified Fund Raising Executive program, offered by CFRE International, is voluntary, but fundraisers who pursue certification demonstrate a level of professional competency to prospective employers. Candidates are required to have 5 years of work experience in fundraising and have 80 hours of continuing education through conference attendance and classroom instruction to qualify. Fundraisers must apply for renewal every 3 years to keep their certification valid.Work Experience in a Related Occupation
Public relations and fundraising managers must have several years of experience in a related or entry-level position, such as a public relations specialist or fundraiser.
Lower level management positions may require only a few years of experience, whereas directors are more likely to need 5 to 10 years of related work experience.Important Qualities
Communication skills. Managers deal with the public regularly; therefore, they must be friendly enough to build rapport and receive cooperation from their media contacts and donors.
Leadership skills. Public relations and fundraising managers often lead large teams of specialists or fundraisers and must be able to guide their activities.
Organizational skills. Public relations and fundraising managers are often in charge of running several events at the same time, requiring superior organizational skills.
Problem-solving skills. Managers sometimes must explain how the company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.
Speaking skills. Public relations and fundraising managers regularly speak on behalf of their organization. When doing so, they must be able to explain the organization’s position clearly.
Writing skills. Managers must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them succinctly in order to keep the attention of busy readers or listeners.
Average Length of Employment
Top Careers Before Engagement Director
Top Careers After Engagement Director
Hispanic or Latino8.3%
Black or African American0.8%
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University of Phoenix9.3%
New York University8.3%
State University of New York Buffalo6.5%
George Washington University4.6%
Virginia Commonwealth University4.6%
Pennsylvania State University4.6%
University of Colorado at Boulder4.6%
University of Michigan - Ann Arbor4.6%
University of Texas at Austin4.6%
University of Alabama3.7%
Sonoma State University3.7%
Michigan State University3.7%
University of California - Los Angeles3.7%
Ohio State University3.7%
Unfortunately we don’t have enough data for this section.
|Job Title||Company||Location||Start Date||Salary|
|Director, Engagement||Consumers Union of United States Inc.||Yonkers, NY||Jul 20, 2015||$235,000|
|Director of Engineering, Merchant Engagement||Paypal, Inc.||San Jose, CA||Aug 13, 2015||$222,065|
|Project/Engagement Director, Oracle EBS Practice||Skybridge Global, Inc.||Marietta, GA||Aug 24, 2015||$195,000|
|Director-Client Engagement||Kinsale Holdings Inc., DBA Validant||Chapel Hill, NC||Sep 19, 2013||$180,000|
|Engagement Director, Productivity & Transformation||The Quaker Oats Company||Chicago, IL||Mar 25, 2010||$180,000|
|Director of Brand Engagement||Granular||San Francisco, CA||Oct 06, 2016||$179,750|
|Director of Global Strategic Engagement||World Resources Institute||Washington, DC||Apr 13, 2015||$175,000 -
|Customer Engagement Director||Lattice Engines, Inc.||San Mateo, CA||Sep 08, 2016||$174,000|
|Director-Marketing Customer Engagement||The Endurance International Group Inc.||Burlington, MA||Dec 10, 2012||$170,000|
|Engagement Director||Netwoven Inc.||Milpitas, CA||Aug 09, 2016||$170,000|
|Engagement Director||Everest Global, Inc.||Dallas, TX||Dec 13, 2012||$165,000|
|Director, Brand Engagement||Autodesk, Inc.||San Francisco, CA||Aug 21, 2012||$161,429 -
|Director of Strategic Engagement||Concordia Summit Inc.||New York, NY||Nov 14, 2016||$152,000|
|Engagement Director||Accenture LLP||Atlanta, GA||Apr 14, 2015||$152,000|
|Engagement Director||Accenture LLP||Atlanta, GA||Mar 28, 2015||$152,000|
|Engagement Director .08)||CBX, LLC||New York, NY||Dec 19, 2016||$150,000|
|Engagement Director||Acquity Group||Atlanta, GA||Feb 25, 2013||$145,002|
|Engagement Director||Mediabrands Worldwide, Inc.||New York, NY||Nov 10, 2014||$143,000 -
|Engagement Director||Manhattan Associates, Inc.||Atlanta, GA||May 27, 2015||$142,864|
|Director of Community Engagement||Oregon State University||Washington, DC||Feb 05, 2016||$138,611|
|Director of Israel Engagement||Union for Reform Judaism||New York, NY||Aug 15, 2013||$110,000|
|Director, Engagement Services||Akona Systems||Portland, OR||Apr 24, 2009||$110,000 -
|Director of Israeli Engagement||Union for Reform Judaism||New York, NY||Aug 15, 2013||$110,000|
|Director-Client Engagement||ITC Infotech (USA), Inc.||Paramus, NJ||Jul 29, 2013||$110,000|
|Servicenow Itsm Engagement Director||Nuvolo Technologies Corporation||New York, NY||Aug 01, 2014||$110,000 -
|Director of Client Engagement and Integration||The Depository Trust and Clearing Corporation||New York, NY||Sep 04, 2015||$108,000 -
|Engagement Director||Lionbridge Technologies, Inc.||Chandler, AZ||Jun 29, 2010||$104,500|
|Engagement Director||Mediacom Worldwide Inc.||New York, NY||May 10, 2010||$102,075|
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