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Engagement director vs business development director

The differences between engagement directors and business development directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an engagement director and a business development director. Additionally, a business development director has an average salary of $117,784, which is higher than the $111,426 average annual salary of an engagement director.

The top three skills for an engagement director include healthcare, project management and digital marketing. The most important skills for a business development director are healthcare, CRM, and patients.

Engagement director vs business development director overview

Engagement DirectorBusiness Development Director
Yearly salary$111,426$117,784
Hourly rate$53.57$56.63
Growth rate10%10%
Number of jobs36,382153,601
Job satisfaction--
Most common degreeBachelor's Degree, 70%Bachelor's Degree, 74%
Average age3939
Years of experience1010

What does an engagement director do?

An engagement director is responsible for building and maintaining healthy business relationships with clients by providing them with high-quality deliverables according to their specifications and standard requirements. Engagement directors identify efficient processes and techniques to achieve the desired results of the clients following their budget limitations and timetables. They delegate tasks to the project team, monitor the project's progress, and adjust plans as needed. An engagement director also works with the marketing and sales team to develop promotional techniques, creating brand awareness on various platforms to reach the clients' target audience.

What does a business development director do?

A business development director specializes in crafting plans and strategies to develop the relationship between the brand, clients, and other key characters in the industry. It is their responsibility to examine and understand everything about the brand and figure out which areas require improvement or changes. They must also conduct a thorough marketing analysis and remain updated on the latest trends in the market to identify new opportunities that would improve customer satisfaction. Furthermore, they must also communicate with all clients, even appear on public gatherings to strengthen brand awareness.

Engagement director vs business development director salary

Engagement directors and business development directors have different pay scales, as shown below.

Engagement DirectorBusiness Development Director
Average salary$111,426$117,784
Salary rangeBetween $75,000 And $163,000Between $72,000 And $192,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateRhode IslandNew Mexico
Best paying companyCredit Karmaalliantgroup
Best paying industryTechnologyFinance

Differences between engagement director and business development director education

There are a few differences between an engagement director and a business development director in terms of educational background:

Engagement DirectorBusiness Development Director
Most common degreeBachelor's Degree, 70%Bachelor's Degree, 74%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Engagement director vs business development director demographics

Here are the differences between engagement directors' and business development directors' demographics:

Engagement DirectorBusiness Development Director
Average age3939
Gender ratioMale, 44.9% Female, 55.1%Male, 72.3% Female, 27.7%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between engagement director and business development director duties and responsibilities

Engagement director example responsibilities.

  • Manage the facility web site and Facebook page.
  • Lead team in rebranding from TransitCenter to WageWorks after being acquire.
  • Lead effort to redesign cdc.gov by implementing new user interface, content management system and technical architecture.
  • Lead company through comprehensive rebranding initiative and complete overhaul of sales collateral, booth graphics and corporate website.
  • Establish an active alumni association and regional advisory council to manage affinity benefits, plan events, and coordinate giving opportunities.
  • Create CRM strategy to align with marketing campaigns and patient communications.
  • Show more

Business development director example responsibilities.

  • Create and manage business development, government affairs and public relations initiatives to achieve growth objectives for this correctional healthcare company.
  • Achieve access to SVP level resulting in significant new business.
  • Manage network services, e-ticketing and packaging solutions, CRM solutions, message management, and e-provisioning/identity management/security solutions.
  • Lead centralized, electronic referral center coordinating post-acute service needs of patients discharging from multiple acute facilities in Arizona region.
  • Track all sales and marketing activities using a CRM program and analyze data to optimize business development approach and management
  • Collaborate with the marketing team to ensure laser focuse messages at all conferences and trade shows ensuring competitive logistics solution offerings.
  • Show more

Engagement director vs business development director skills

Common engagement director skills
  • Healthcare, 11%
  • Project Management, 7%
  • Digital Marketing, 5%
  • Customer Service, 4%
  • CRM, 4%
  • Digital Transformation, 4%
Common business development director skills
  • Healthcare, 9%
  • CRM, 5%
  • Patients, 4%
  • Customer Relationships, 4%
  • Account Management, 4%
  • Project Management, 4%

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