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Engagement director skills for your resume and career

Updated January 8, 2025

5 min read

Quoted experts

Erin Steffes Ph.D.,

Erin Steffes Ph.D.

Below we've compiled a list of the most critical engagement director skills. We ranked the top skills for engagement directors based on the percentage of resumes they appeared on. For example, 11.5% of engagement director resumes contained healthcare as a skill. Continue reading to find out what skills an engagement director needs to be successful in the workplace.

15 engagement director skills for your resume and career

1. Healthcare

Healthcare is the maintenance or improvement of a person's health by the diagnosis and treatment of a person's injury, illness, or any other disease. Healthcare is a basic necessity of human life and is the responsibility of the country's government to ensure that each person gets healthcare. Providing healthcare is the job of certified health professionals that includes doctors, surgeons, nurses, and other physicians. Pharmaceutical companies, hospitals, dentistry, therapy, and health training all come under healthcare. Healthcare plays a vital role in the country's economy and its development.

Here's how engagement directors use healthcare:

Work closely with the National Director of Development at Morrison Healthcare Headquarters to modernize use of the computer based learning tool.
Organize, plan and attend Client dinners during national healthcare tradeshows.

2. Project Management

Here's how engagement directors use project management:

Contract engagement assignments in project management, product development, systems integration, infrastructure design, and opportunity assessment.
Matured project management tools and methodologies to improve project communications both internally and externally.

3. Digital Marketing

Here's how engagement directors use digital marketing:

Directed digital marketing campaigns, establishing affinity marketing, co-branding and corporate business partnerships for revenue generation.
Supported New Business initiatives for digital marketing opportunities.

4. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how engagement directors use customer service:

Developed personalized programs for high net-worth prospective clients to insure exceptional customer service.
Re-organized Communications division personnel for strategic focus and enhanced customer service.

5. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how engagement directors use crm:

Selected and oversaw multiple agencies for communications, CRM operations, and research into customer segmentation and purchasing behaviors.
Configured PeopleSoft CRM 8.8 (Support, Sales, Marketing)Identified and scoped project change orders.

6. Digital Transformation

Here's how engagement directors use digital transformation:

Develop holistic repository, digital transformation strategies and solutions.
Led digital transformation consulting engagements for multiple retail clients as well as government agencies.

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7. Community Engagement

Community engagement is the process of working harmoniously with and through groups of people connected by geographic proximity, special interests, or similar situations to solve problems that affect the well-being of those people. Community engagement aims to better engage the community to achieve long-term sustainable results, processes, relationships, discourses, decision-making, or implementation for the benefit of the community.

Here's how engagement directors use community engagement:

Provided targeted support to principals, superintendents and school-based parent coordinators leading to significant improvement of parent and community engagement efforts.
Collaborate closely with National Director of Community Engagement on best practices and the development of national engagement strategies.

8. Direct Reports

Here's how engagement directors use direct reports:

Managed six direct reports encompassing 5 engineering teams from planning to execution of project and operations with 29 staff.
Supervised five direct reports and as many as 13 indirect reports at any given time.

9. Client Relationships

Here's how engagement directors use client relationships:

Saved more than ten client relationships in four years by strengthening relationships and completely addressing and resolving real/perceived product quality deficiencies.
Developed strategies for development of media/entertainment vertical providing project oversight, strategic planning, guidance and management of client relationships.

10. Infrastructure

Infrastructure includes the organizational and physical structures needed to run an area or a society smoothly. It is a group of basic facilities required for any society or firm to run sustainably and efficiently. The infrastructural system is a high investing area and helps majorly in flourishing the economy and prosperity of a country. It is an underlying system needed for ensuring the safety and comfort of the public and to run a country smoothly. All the tasks needed to be performed for a flourishing economy and a happy and healthy public are included in infrastructure.

Here's how engagement directors use infrastructure:

Developed development department infrastructure including grant management.
Delivered multiple concurrent data management and Website UI projects with on and off-shore resources, internal infrastructure and QA teams.

11. Client Facing

Here's how engagement directors use client facing:

Designed a Cisco-wide employee engagement HR support model to help scale employee engagement activities throughout the HR Client Facing Organization.
Manage program of client facing projects.

12. Alumni

Alumni is a term used for graduate students of a school, college, university, or any other educational institution. The term is also used for employees of a company or a previous member of a group or an organization that has been retired. Alumni represent the institutions or organizations that they were previously associated with.

Here's how engagement directors use alumni:

Established an active alumni association and regional advisory council to manage affinity benefits, plan events, and coordinate giving opportunities.
Crafted all alumni communications, including monthly newsletters, solicitations, invitations, and magazine copy.

13. Twitter

Here's how engagement directors use twitter:

Increased NSBA's Twitter followers by 3,500 percent and Facebook likes by 400 percent.
Created and managed company Facebook page and Twitter feed.

14. Cloud

Cloud is a server that is accessed over the internet. There are different programs and software that also run on these servers. These clouds can be accessed from anywhere in the world as they are not present in your computer storage, but have their online servers. Cloud consists of data centers all across the world.

Here's how engagement directors use cloud:

Digitized performance tools using cloud computing based methods.
Awarded the 2012 Community Cloud Excellence Award for Lockheed Martin s first cloud production service offerings.

15. Professional Development

Professional development means to have the essential training certification or education with the purpose of earning and having a successful career. Every job requires a different set of skills. However, new skills may be needed in the future. Professional development, in this regard, helps people to develop and polish the skills and become efficient workers.

Here's how engagement directors use professional development:

Handled quarterly reviews, goal setting and professional development through education opportunities.
Designed and delivered professional development opportunities and supervision for a staff of 70 professionals and volunteers from around the world.

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What skills help Engagement Directors find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on engagement director resumes?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

Entry-level marketing positions span a wide range of responsibilities, and as such, there are many different skill sets depending on the job itself. For example, many recent grads will pursue a position in digital marketing wherein proficiencies in search engine optimization, online advertising, web design, and data analytics are key skill sets. On the other hand, many recent grads pursue a career in sales wherein proficiencies in business development, networking, personal selling, and data analytics are valued. Someone hiring for a general marketing coordinator position would likely look for a candidate with a solid understanding of marketing theory and excellent critical and creative thinking skills.

What soft skills should all engagement directors possess?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

Students often underestimate the importance of soft skills. To succeed in a marketing career, you need to be able to communicate effectively both verbally and in writing, work well in a team environment, use critical and creative thinking, and get along with others. On an individual level, successful marketers are typically good time managers, decisive, adaptable to change, good listeners, and open to feedback. Emotional intelligence plays a significant role in one's career progression and success.

What hard/technical skills are most important for engagement directors?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

As a science and an art, marketing utilizes both soft skills and technical skills on a daily basis. While some technologies are industry-specific, having an understanding and basic mastery of data analysis, statistics, data visualization, digital marketing, marketing research, and customer relationship management will position a candidate well.

What technical skills for an engagement director stand out to employers?

Ira Harris Ph.D.

Professor, General Faculty, Director, M.S. in Commerce Program, University of Virginia

Graduates must not be complacent and assume their skill base will endure over a long period; they must continue to engage and learn in order to understand changes in the landscape and add value. Beyond listing specific computer software or hardware skills, we know from working so closely with employers to place our students that they are looking for students who possess excellent communication skills - including technical communication. Along the lines of communicating, employers seek graduates with the ability to analyze and succinctly synthesize sometimes ambiguous information. Finally, showcasing flexibility and an interest in learning will be important to employers.

Do you want to know more?

List of engagement director skills to add to your resume

The most important skills for an engagement director resume and required skills for an engagement director to have include:

Healthcare
Project Management
Digital Marketing
Customer Service
CRM
Digital Transformation
Community Engagement
Direct Reports
Client Relationships
Infrastructure
Client Facing
Alumni
Twitter
Cloud
Professional Development
Client Engagement

Business Development
Program Management
HR
External Stakeholders
Strategic Plan
Pre Sales
Community Outreach
Product Development
Content Strategy
Employee Engagement
Client Satisfaction
Account Management
Facebook
Strategic Partnerships
Program Development
Sales Process

Individual Giving
Customer Satisfaction
Internal Stakeholders
Service Delivery
K-12
Event Planning
Business Objectives
Linkedin
ROI
Marketing Campaigns
Architecture
Compassion
SEO
Email Marketing

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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