What does an engagement director do?
An engagement director is responsible for building and maintaining healthy business relationships with clients by providing them with high-quality deliverables according to their specifications and standard requirements. Engagement directors identify efficient processes and techniques to achieve the desired results of the clients following their budget limitations and timetables. They delegate tasks to the project team, monitor the project's progress, and adjust plans as needed. An engagement director also works with the marketing and sales team to develop promotional techniques, creating brand awareness on various platforms to reach the clients' target audience.
Engagement director responsibilities
Here are examples of responsibilities from real engagement director resumes:
- Manage the facility web site and Facebook page.
- Lead team in rebranding from TransitCenter to WageWorks after being acquire.
- Lead effort to redesign cdc.gov by implementing new user interface, content management system and technical architecture.
- Lead company through comprehensive rebranding initiative and complete overhaul of sales collateral, booth graphics and corporate website.
- Establish an active alumni association and regional advisory council to manage affinity benefits, plan events, and coordinate giving opportunities.
- Create CRM strategy to align with marketing campaigns and patient communications.
- Work with functional teams / customer and new business / proposals to capture and architect cloud computing approaches for program wins.
- Develop development department infrastructure including grant management.
- Digitize performance tools using cloud computing base methods.
- Utilize Salesforce as a customer relationship management tool.
- Develop and implement infrastructure for operations department of startup PEO/ASO.
- Participate in developing & maintaining share information repositories & dissemination of data using SharePoint.
- Craft all alumni communications, including monthly newsletters, solicitations, invitations, and magazine copy.
- Select and oversee multiple agencies for communications, CRM operations, and research into customer segmentation and purchasing behaviors.
- Establish an active alumni association and regional advisory council to manage affinity benefits, plan events, and coordinate giving opportunities.
Engagement director skills and personality traits
We calculated that 11% of Engagement Directors are proficient in Healthcare, Project Management, and Digital Marketing. They’re also known for soft skills such as Creativity, Organizational skills, and Analytical skills.
We break down the percentage of Engagement Directors that have these skills listed on their resume here:
- Healthcare, 11%
Work closely with the National Director of Development at Morrison Healthcare Headquarters to modernize use of the computer based learning tool.
- Project Management, 7%
Contract engagement assignments in project management, product development, systems integration, infrastructure design, and opportunity assessment.
- Digital Marketing, 5%
Directed digital marketing campaigns, establishing affinity marketing, co-branding and corporate business partnerships for revenue generation.
- Customer Service, 4%
Developed personalized programs for high net-worth prospective clients to insure exceptional customer service.
- CRM, 4%
Selected and oversaw multiple agencies for communications, CRM operations, and research into customer segmentation and purchasing behaviors.
- Digital Transformation, 4%
Develop holistic repository, digital transformation strategies and solutions.
Most engagement directors use their skills in "healthcare," "project management," and "digital marketing" to do their jobs. You can find more detail on essential engagement director responsibilities here:
Creativity. To carry out their duties, the most important skill for an engagement director to have is creativity. Their role and responsibilities require that "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." Engagement directors often use creativity in their day-to-day job, as shown by this real resume: "serve as a role model in project management, best practice sharing, proactive actions and creative problem solving activities. "
Organizational skills. Many engagement director duties rely on organizational skills. "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.," so an engagement director will need this skill often in their role. This resume example is just one of many ways engagement director responsibilities rely on organizational skills: "assist executive director in development of organizational infrastructure and outlining capacity building strategies to support the future growth. "
Analytical skills. engagement directors are also known for analytical skills, which are critical to their duties. You can see how this skill relates to engagement director responsibilities, because "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." An engagement director resume example shows how analytical skills is used in the workplace: "synthesize data and identify trends to validate company direction on product development. "
Communication skills. A big part of what engagement directors do relies on "communication skills." You can see how essential it is to engagement director responsibilities because "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." Here's an example of how this skill is used from a resume that represents typical engagement director tasks: "led product development and marketing communications for the church relations division. "
The three companies that hire the most engagement directors are:
- EPAM Systems105 engagement directors jobs
- Meta52 engagement directors jobs
- SMX Convention Center50 engagement directors jobs
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Compare different engagement directors
Engagement director vs. Partner
A business partner is responsible for providing strategies and recommendations on how the business will operate, increasing its revenues while sharing profits. Business partners must have extensive knowledge of how the current market industry works to identify the best decisions for the business. A business partner should also be engaged in suggesting new services and offers that the company might consider for its clients. Business partners must also keep the confidentiality of their partnering business administration at all times.
While similarities exist, there are also some differences between engagement directors and partner. For instance, engagement director responsibilities require skills such as "digital marketing," "crm," "digital transformation," and "community engagement." Whereas a partner is skilled in "patients," "patient care," "catheter," and "financial services." This is part of what separates the two careers.
On average, partners reach lower levels of education than engagement directors. Partners are 10.2% less likely to earn a Master's Degree and 8.4% more likely to graduate with a Doctoral Degree.Engagement director vs. Product manager
A product manager is responsible for ensuring product development, providing the best marketing strategies, and effectively handling the sales and marketing team. Product managers' duties include monitoring the market trends and conditions, identifying business opportunities and plan initiatives, and collaborating the product launch process with the appropriate departments. A product manager is also responsible for generating ideas on improving product features, determining timetables and reasonable pricing, and analyzing product sales. A product manager must have excellent strategic and decision-making skills to contribute to its growth and profitability.
While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that engagement director responsibilities requires skills like "healthcare," "community engagement," "client relationships," and "infrastructure." But a product manager might use other skills in their typical duties, such as, "product management," "product strategy," "market research," and "user stories."
Product managers may earn a higher salary than engagement directors, but product managers earn the most pay in the retail industry with an average salary of $114,839. On the other hand, engagement directors receive higher pay in the technology industry, where they earn an average salary of $124,904.In general, product managers achieve similar levels of education than engagement directors. They're 4.2% less likely to obtain a Master's Degree while being 8.4% less likely to earn a Doctoral Degree.Engagement director vs. Grant manager
A grant manager is responsible for granting financial assistance and support to various sector programs, evaluating grant applications, and implementing policies from its conceptualization to utilization. Grant managers review the grant documents, ensuring its adherence to internal guidelines and state regulations. They coordinate with clients and project management team to inform them of requirements and processes for approval, including the implementation of strategies to identify grant opportunities and policies. A grant manager handles the grant team for efficient coordination to make sure the efficient execution and analysis of grant programs.
Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from engagement director resumes include skills like "healthcare," "digital marketing," "customer service," and "crm," whereas a grant manager is more likely to list skills in "grants management," "financial reports," "oversight," and "principal investigators. "
Grant managers earn the best pay in the finance industry, where they command an average salary of $64,389. Engagement directors earn the highest pay from the technology industry, with an average salary of $124,904.Most grant managers achieve a similar degree level compared to engagement directors. For example, they're 1.9% more likely to graduate with a Master's Degree, and 0.8% more likely to earn a Doctoral Degree.Engagement director vs. Marketing manager
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Types of engagement director
Updated January 8, 2025
