What does an enrollment management director do?
Enrollment management director responsibilities
Here are examples of responsibilities from real enrollment management director resumes:
- Lead a college-wide task force to engage and optimize use of student information system as a CRM for the admissions funnel.
- Direct go to person for expert knowledge relate to Medicare and Medicaid regulatory compliance for contract administration of member benefits.
- Create a new brand, overall look and marketing strategy for GSU.
- Co-Chair the mascot selection committee who select the first ever mascot at GSU.
- Assist difficult students and parents inquiries regarding judicial affairs situations and commencement phone calls.
Enrollment management director skills and personality traits
We calculated that 15% of Enrollment Management Directors are proficient in Enrollment Management, Oversight, and CRM. They’re also known for soft skills such as Computer skills, Organizational skills, and Problem-solving skills.
We break down the percentage of Enrollment Management Directors that have these skills listed on their resume here:
- Enrollment Management, 15%
Implemented corrective actions, assessing enrollment management system to identify areas of improvement.
- Oversight, 8%
Formulated and devised overall strategic enrollment plans with oversight of enrollment, goal development, and PR/brand development initiatives.
- CRM, 7%
Monitored and tracked assigned prospective, applicant and matriculated student populations through the use of phone/email marketing campaigns though the CRM.
- Enrollment Process, 6%
Enhanced enrollment process by collaborating with outside agency to automate data entry.
- Enrollment Services, 5%
Identified and improved operational efficiency, effectiveness and productivity of enrollment services team.
- Student Services, 5%
Coordinated enrollment efforts with Admissions and Student Services departments to ensure prospective students received the highest enrollment experience.
"enrollment management," "oversight," and "crm" are among the most common skills that enrollment management directors use at work. You can find even more enrollment management director responsibilities below, including:
Computer skills. To carry out their duties, the most important skill for an enrollment management director to have is computer skills. Their role and responsibilities require that "postsecondary education administrators need to be comfortable working with computers so they can use software to manage student and school records." Enrollment management directors often use computer skills in their day-to-day job, as shown by this real resume: "coordinated interface with enrollment management software and the campus wide computer systems. "
Organizational skills. Another soft skill that's essential for fulfilling enrollment management director duties is organizational skills. The role rewards competence in this skill because "administrators need to be organized so they can manage records, prioritize tasks, and coordinate activities with their staff." According to an enrollment management director resume, here's how enrollment management directors can utilize organizational skills in their job responsibilities: "managed a team of 12 enrollment counselors and managers with oversight of training and performance management focused on meeting organizational goals. "
Problem-solving skills. Another skill that relates to the job responsibilities of enrollment management directors is problem-solving skills. This skill is critical to many everyday enrollment management director duties, as "administrators need to react calmly when a difficult situation arises and develop creative solutions." This example from a resume shows how this skill is used: "provide high level of customer service by following-up with students to ensure that issues have been resolved by appropriate parties. "
The three companies that hire the most enrollment management directors are:
- Delta Dental Ins5 enrollment management directors jobs
- The City University of New York4 enrollment management directors jobs
- Catholic Health Care System2 enrollment management directors jobs
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Compare different enrollment management directors
Enrollment management director vs. Admissions officer
An admissions officer is responsible for recruiting new students from various venues and channels. You will connect with students and answer their questions about the college or university, and conduct interviews to better understand the students' objectives and background. As an admissions officer, it is your duty to evaluate potential applicants, and advise and guide students about the admission procedure, programs offered, costs, and eligibility. Other duties include reviewing and evaluating student applications, arranging orientation programs for new students, and developing innovative recruitment and communication strategies.
While similarities exist, there are also some differences between enrollment management directors and admissions officer. For instance, enrollment management director responsibilities require skills such as "oversight," "crm," "enrollment process," and "enrollment services." Whereas a admissions officer is skilled in "powerpoint," "career fairs," "educational background," and "academic programs." This is part of what separates the two careers.
Admissions officers tend to make the most money working in the health care industry, where they earn an average salary of $43,309. In contrast, enrollment management directors make the biggest average salary, $71,558, in the non profits industry.The education levels that admissions officers earn slightly differ from enrollment management directors. In particular, admissions officers are 5.5% less likely to graduate with a Master's Degree than an enrollment management director. Additionally, they're 0.7% less likely to earn a Doctoral Degree.Enrollment management director vs. Registrar
A registrar's role is to process and maintain accurate records within an institution or establishment. They are the main point of communication to obtain various kinds of information. In schools, a registrar is in charge of keeping a student or educator's academic, personal, and financial records. They also have the task of arranging a student's course and class schedules. Furthermore, a registrar may also have other administrative tasks such as responding to calls and other forms of correspondence, producing reports, and process requirements.
In addition to the difference in salary, there are some other key differences worth noting. For example, enrollment management director responsibilities are more likely to require skills like "enrollment management," "oversight," "crm," and "enrollment process." Meanwhile, a registrar has duties that require skills in areas such as "patients," "medical terminology," "patient registration," and "data entry." These differences highlight just how different the day-to-day in each role looks.
On average, registrars earn a lower salary than enrollment management directors. Some industries support higher salaries in each profession. Interestingly enough, registrars earn the most pay in the health care industry with an average salary of $36,641. Whereas enrollment management directors have higher pay in the non profits industry, with an average salary of $71,558.registrars earn lower levels of education than enrollment management directors in general. They're 15.5% less likely to graduate with a Master's Degree and 0.7% less likely to earn a Doctoral Degree.Enrollment management director vs. Dean
A dean is responsible for overseeing the educational operations of the assigned department, enforcing school policies, and monitoring the students' progress by coordinating with the teachers and setting up procedures to improve teaching methods. Deans administer educational training and programs for the students, as well as extra-curricular activities to develop the students' social behavior, maximize their potentials, and increase their self-confidence. They also handle the department's budget, accurately allocating resources and funds to different activities and educational materials.
Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from enrollment management director resumes include skills like "crm," "enrollment process," "enrollment services," and "student recruitment," whereas a dean is more likely to list skills in "curriculum development," "scholarship," "human resources," and "academic programs. "
Deans make a very good living in the education industry with an average annual salary of $78,533. On the other hand, enrollment management directors are paid the highest salary in the non profits industry, with average annual pay of $71,558.deans typically earn lower educational levels compared to enrollment management directors. Specifically, they're 7.1% less likely to graduate with a Master's Degree, and 6.0% less likely to earn a Doctoral Degree.Enrollment management director vs. Co-chair
A co-chair is responsible for supporting the duties and responsibilities under the supervision of a chair. Co-chairs help with the implementation of effective plans and programs that would benefit the organization. They handle fundraising events, marketing campaigns for promotional programs, audit reports, and evaluating the committee's suggestions and recommendations for its success. A co-chair must have excellent communication and leadership skills and critical-thinking on developing strategies to supervise meetings and events alongside the chair.
Types of enrollment management director
Updated January 8, 2025
