How To Become An Enrollment Manager: What It Is and Career Path

What is an enrollment manager and how to become one

Updated January 8, 2025

4 min read

In a school or university, the enrollment manager is the one overseeing and organizing the recruitment, enrollment, and retention of students. They are responsible for developing student enrollment assistance programs, interpreting recruitment policies, designing financial aid programs, and providing consultations to students and their families.

Although this role mostly involves the development of enrollment strategies and policies, enrollment managers continue to find areas of improvement to serve both existing and potential students better. Furthermore, they are responsible for communicating policies and procedures to all relevant staff members, including the upper-level school administrators.

A bachelor's degree or higher is typically required to become an enrollment manager. In addition, schools and universities also look for at least two years of experience in a similar role. Moreover, they prefer enrollment managers that display outstanding skills in communication and organization, as well as a genuine passion for helping students receive the education they deserve.

An enrollment manager can earn around $23 per hour or roughly $49,000 per year. Enrollment managers with more than two years of experience and higher education typically earn a higher salary.

ScoreEnrollment ManagerUS Average

Salary

4.4

Avg. Salary $55,780

Avg. Salary $59,228

Stability level

6.0

Growth rate 2%

Growth rate 0.3%

Diversity

2.6

Race

American Indian and Alaska Native 0.45%

Asian 7.98%

Black or African American 11.21%

Hispanic or Latino 10.05%

Unknown 3.42%

White 66.89%

Gender

female 56.35%

male 43.65%

Age - 46

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 46

Stress level

6.0

Stress level is manageable

7.1 - high

Complexity level

7.6

Complexity level is challenging

7 - challenging

Work life balance

4.5

Work life balance is fair

6.4 - fair

Key steps to become an enrollment manager

Explore enrollment manager education requirements

Most common enrollment manager degrees

Bachelor's

64.6 %

Master's

20.6 %

Associate

9.5 %

Start to develop specific enrollment manager skills

Skills	Percentages
Enrollment Process	9.30%
Medicare	6.95%
Oversight	6.27%
Customer Service	5.71%
Financial Aid	5.53%

Complete relevant enrollment manager training and internships

Accountants spend an average of Less than 1 month on post-employment, on-the-job training. New enrollment managers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as an enrollment manager based on U.S. Bureau of Labor Statistics data and data from real enrollment manager resumes.

Research enrollment manager duties and responsibilities

Lead a college-wide task force to engage and optimize use of student information system as a CRM for the admissions funnel.
Consult on NPI and HIPAA issues impacting Medicaid providers.
Maintain adherence to local, state, federal laws, HIPAA and FERPA.
Interview faculty, students and alumni for marketing, editorial and video content.

Prepare your enrollment manager resume

When your background is strong enough, you can start writing your enrollment manager resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on an enrollment manager resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable enrollment manager resume templates

Build a professional enrollment manager resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your enrollment manager resume.