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PERSONALIZED JOBS

Become An Entrepreneur

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Working As An Entrepreneur

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $128,750

    Average Salary

What Does An Entrepreneur Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become An Entrepreneur

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Entrepreneur jobs

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Entrepreneur Career Paths

Entrepreneur

Entrepreneur Demographics

Gender

Male

55.8%

Female

41.2%

Unknown

2.9%
Ethnicity

White

76.7%

Hispanic or Latino

10.2%

Asian

9.9%

Unknown

2.5%

Black or African American

0.7%
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Languages Spoken

Spanish

42.8%

French

8.9%

Chinese

7.9%

Mandarin

6.0%

German

5.1%

Russian

3.8%

Portuguese

3.8%

Hindi

3.4%

Arabic

3.4%

Italian

3.0%

Japanese

2.3%

Ukrainian

1.7%

Urdu

1.5%

Cantonese

1.3%

Carrier

1.3%

Dutch

1.1%

Korean

0.9%

Swahili

0.6%

Filipino

0.6%

Polish

0.6%
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Entrepreneur Education

Schools

University of Phoenix

14.9%

Michigan State University

6.7%

Brigham Young University

6.5%

Arizona State University

5.4%

New York University

5.0%

University of Texas at Austin

4.7%

University of Kansas

4.7%

Texas A&M University

4.5%

University of Washington

4.3%

University of Florida

4.1%

Liberty University

4.1%

Pennsylvania State University

4.1%

Purdue University

4.1%

Syracuse University

3.9%

Harvard University

3.9%

University of Missouri - Columbia

3.9%

University of Iowa

3.9%

Ohio State University

3.9%

University of Colorado at Boulder

3.9%

University of Georgia

3.7%
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Majors

Business

34.1%

Marketing

8.1%

Finance

7.1%

Management

5.6%

Accounting

5.2%

Psychology

4.4%

Computer Science

4.2%

Communication

4.2%

Economics

2.9%

Education

2.7%

Electrical Engineering

2.6%

Mechanical Engineering

2.6%

Graphic Design

2.5%

English

2.3%

Small Business Management

2.2%

Criminal Justice

2.2%

Nursing

2.0%

Political Science

1.8%

General Education, Specific Areas

1.7%

Law

1.7%
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Degrees

Bachelors

43.9%

Masters

20.2%

Other

20.1%

Associate

6.9%

Certificate

4.1%

Doctorate

3.2%

Diploma

0.9%

License

0.6%
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Real Entrepreneur Salaries

Job Title Company Location Start Date Salary
Entrepreneur In Residence, TSG Telstra Incorporated San Francisco, CA Apr 08, 2016 $245,000
Entrepreneur In Residence, Retail Labs Paypal, Inc. San Jose, CA Dec 21, 2016 $195,000
Entrepreneur In Residence Comcast Cable Communications, LLC New York, NY May 05, 2014 $151,161 -
$175,391
Senior Entrepreneur In Residence Cedar Advisors Waltham, MA Jan 20, 2012 $150,000
MBA Entrepreneur In Residence Mainstream Engineering Corporation Rockledge, FL Oct 17, 2011 $120,420
MBA Entrepreneur In Residence Mainstream Engineering Corporation Rockledge, FL Oct 10, 2011 $120,420
MBA Entrepreneur In Residence Rivian Automotive, Inc. Rockledge, FL Oct 24, 2011 $120,420
Entrepreneur In Residence Lightspeed Management Company LLC Menlo Park, CA Jun 01, 2012 $120,000
Entrepreneur-In-Residence DCVC Management Co LLC Palo Alto, CA Nov 18, 2015 $120,000
Entrepreneur In Residence Lightspeed Management Company LLC Menlo Park, CA Apr 01, 2011 $100,000 -
$120,000
Entrepreneur In Residence Lightspeed Management Company LLC Menlo Park, CA Jun 23, 2011 $100,000 -
$120,000
Entrepreneur In Residence Comcast Cable Communications, LLC New York, NY Jan 12, 2015 $90,400 -
$147,000
Entrepreneur In Residence Longworth Management Company, Inc. Waltham, MA Apr 20, 2010 $85,567
Entrepreneur In Residence Longworth Management Company, Inc. Waltham, MA Apr 15, 2010 $80,266
Entrepreneur In Residence The Social+Capital Partnership LLC Palo Alto, CA Jan 20, 2015 $80,000
Entrepreneur In Residence Youweb, LLC Burlingame, CA Sep 01, 2011 $72,231
Web Entrepreneur In Residence Youweb, LLC Menlo Park, CA Sep 26, 2011 $72,000
Entrepreneur In Residence Learn Launch Operating Company Boston, MA Mar 20, 2016 $70,200
Web Entrepreneur In Residence Youweb, LLC New York, NY Oct 04, 2010 $55,000 -
$65,000
Global Entrepreneur In Residence-Finance University of Massachusetts Boston Boston, MA Oct 01, 2016 $54,784
Global Entrepreneur In Residence-Finance University of Massachusetts Boston Boston, MA Jul 27, 2016 $54,784

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Top Skills for An Entrepreneur

ProductDevelopmentWebsiteDevelopmentOnlineStoreFinancialStatementsBusinessPlanSmallBusinessStrategyInternetPayrollCustomerServiceEbayBusinessDevelopmentEntrepreneurshipPurchaseFacebookArtRealEstateCustomerSatisfactionCustomerBaseMarketResearch

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Top Entrepreneur Skills

  1. Product Development
  2. Website Development
  3. Online Store
You can check out examples of real life uses of top skills on resumes here:
  • Consulted with vendors on new product development.
  • Gained experience in sales, customer service, marketing, website development, and preparing financial reports.
  • Compose descriptions of merchandise for posting to online storefront, auction sites, or other shopping Web sites.
  • Formulated professional business plan with financial statements & marketing strategy as high school senior project.
  • Constructed detailed business plan after a year of research.

Top Entrepreneur Employers

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Entrepreneur Videos

Day in the Life: Mushroom Kit Entrepreneurs

Career Advice on becoming an Entrepreneur/CEO by Juan G (Full Version)

Career Advice on becoming an Entrepreneur by Sir Richard Branson (Highlights)

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