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A whole new level of growth was reached in 1969, when Conelco merged with North American Philips Co.
In 1985 it sold its inter-city bus transportation business (Carolina Coach Co. and Seashore Transportation Co.) as well as its hospital attendant TV business, N.A.P. Commercial Electronics Corp.
By 1987, its market share had slipped to 9.8 percent, though Philips brands of color TVs still ranked third in the United States, behind RCA and Zenith.
In a joint venture with Hughes Communications, Inc., a subsidiary of Hughes Aircraft Co., NAP began field testing a HDTV satellite feeder signal system in 1989.
After reporting heavy losses in 1990, Philips' Board of Directors drafted Jan Trimmer as president to return Philips to profitability.
And in 1995, a joint venture with Cree Research, Inc., made great advances in blue laser diode technology, useful in high density commercial memory systems and for military applications such as lightweight countermeasure systems and covert communications.
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| Company name | Founded date | Revenue | Employee size | Job openings |
|---|---|---|---|---|
| Gunther International | - | $8.5M | 100 | - |
| Mark VII Equipment Inc. | - | $30.0M | 147 | 4 |
| Sights & Sounds Co | - | $1.3M | 25 | 7 |
| Miele | 1984 | $78.0M | 20,100 | 11 |
| Standard Office Systems of Atlanta | 1964 | $28.3M | 100 | - |
| Rhino Linings | 1988 | $3.2M | 100 | - |
| Titan Machinery | 1980 | $1.7B | 1,801 | 33 |
| Auto Sound | - | $9.9M | 11 | - |
| Milton CAT | 1960 | $719.9M | 1,300 | 161 |
| Star Equipment | - | $69.6M | 50 | - |
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Equipco_ may also be known as or be related to Equipco, Equipco Division Phillips Corporation and Equipco_.