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Estée Lauder company history timeline

1953

Introduced in 1953 at $8.50 per bottle, “Youth Dew,” creatively named and packaged, was an immediate hit, soon selling five thousand a week.

Estée wanted to find a way for women to buy their own perfume, so in 1953 she created Youth-Dew, a bath oil that doubled as a skin perfume.

1955

Steve Jobs was born in 1955 and raised by adoptive parents in Cupertino, California.

1957

The company’s annual revenues reached $800,000 in 1957.

1958

In 1958, twenty-four-year-old Leonard Lauder joined the company full-time, after learning management and leadership skills at Wharton, at Columbia University’s Graduate Business School, and in the navy.

1959

Amway history, profile and corporate video Jay Van Andel and Richard DeVos, a pair of direct sales veterans, launched Amway in 1959.

1964

In 1964 the company introduced Aramis, a trendsetting male fragrance blended from citrus, herbs, and spice to evoke a woodsy scent.

1967

Clinique's first national exposure had come via an interview between Vogue veteran Carol Phillips and dermatologist Norman Orentreich entitled "Can Great Skin Be Created?" The article, published in the August 15, 1967, edition of Vogue, elicited outstanding reader response.

1968

Estée balked, but finally relented, and in 1968 introduced the “Clinique” line.

1971

Moreover, in 1971, model Karen Graham began portraying the serene, elegant "Estée Lauder look," a role she would fulfill for 15 years.

1972

After 12 years with the company, the founders' oldest son Leonard was named president of Estée Lauder Inc. in 1972.

1974

Back in Silicon Valley in the autumn of 1974, Jobs reconnected with Stephen Wozniak, a former high school friend who was working for the Hewlett-Packard Company.

1975

While still formidable, Revlon no longer had the guidance of its leader, Charles Revson, who died in 1975.

1976

In 1976 he helped launch Apple.

When Wozniak told Jobs of his progress in designing his own computer logic board, Jobs suggested that they go into business together, which they did after Hewlett-Packard formally turned down Wozniak’s design in 1976.

1978

Hosting a dinner party for Princess Grace of Monaco at Estée's townhouse, 1978

1979

A new skin care line in the style of an upscale Clinique was introduced in 1979.

1982

JHL, named after Joseph Lauder, was introduced in 1982 and, like other Lauder products, was marketed as a more expensive and upscale fragrance.

In executive changes in 1982 Leonard Lauder, president of the company, was also named CEO. Ronald Lauder, another son of the founders and executive vice-president, became chairman of international operations; the division comprised half the company's sales volume, though less of it profits.

1983

Husband Joe died at age eighty in 1983; for months afterward, grieving Estée was unable to work, probably for the first time in her life.

In 1983 the company recruited PepsiCo, Inc., president John Sculley to be its chief executive officer (CEO) and, implicitly, Jobs’s mentor in the fine points of running a large corporation.

1984

He would later be renowned for his insistence that the Macintosh be not merely great but “insanely great.” In January 1984 Jobs himself introduced the Macintosh in a brilliantly choreographed demonstration that was the centrepiece of an extraordinary publicity campaign.

1985

But Jobs’s apparent failure to correct the problem quickly led to tensions in the company, and in 1985 Sculley convinced Apple’s board of directors to remove the company’s famous cofounder.

1986

Meanwhile, in 1986 Jobs acquired a controlling interest in Pixar, a computer graphics firm that had been founded as a division of Lucasfilm Ltd., the production company of Hollywood movie director George Lucas.

1990

Leonard Lauder was quoted in the January 12, 1990, Women's Wear Daily as commenting that "Calvin told me, 'No matter what you've heard about her, she's ten times better'."

Officially taking over the domestic division in May 1990, Burns revived the image of several Estée Lauder fragrances by the end of the year.

In 1990 the company formed a new corporate division, Origins Natural Resources Inc., which catered to public concern for the environment.

1992

In January 1992 Daniel J. Brestle, the president of Prescriptives who had brought that division from a shaky start to $70 million in sales, was named president of Clinique Laboratories USA. The founders' two sons, Leonard and Ronald, continued to play active roles in the executive lineup.

1993

In 1993 the company entered into its first licensing venture, signing an exclusive global licensing deal with fashion designer Tommy Hilfiger.

1995

Over the following decade Jobs built Pixar into a major animation studio that, among other achievements, produced the first full-length feature film to be completely computer-animated, Toy Story, in 1995.

By late 1995 Estée Lauder herself had stepped aside as chairperson, taking the honorary title of founding chair.

1996

For the fiscal year ending in June 1996 Estée Lauder posted profits of $160.4 million on sales of $3.19 billion, healthy increases over the previous year's figures of $121.2 million and $2.9 billion.

1997

In late 1997 the company returned to the acquisition arena, snapping up Sassaby Inc. and Aveda Corporation.

Profits and sales increased again in fiscal 1997, reaching $197.6 million and $3.38 billion, respectively.

1998

To support its brands, Estée Lauder continued to spend massive sums on advertising and promotion, $1.03 billion in fiscal 1998 alone, a figure representing more than 28 percent of sales.

1999

Prior to the 1997 acquisitions, it had appeared that Estée Lauder was in danger of losing market share because of its near-exclusive focus on the department store channel--a channel that was seeing increasing numbers of customers defect to mass marketers and other outlets. It also seemed certain that the company would continue to seek out strategic acquisition targets, such as Stila Cosmetics, Inc., a fast-growing upscale cosmetics company, the acquisition of which was proposed in 1999.

2000

According to Forbes, it is considered one of the top 2000 largest public companies in the world.

2003

In 2003 Jobs was diagnosed with a rare form of pancreatic cancer, and the following year he underwent a major reconstructive surgery known as the Whipple operation.

2004

Mrs Estée Lauder passed away in 2004 at the handsome age of 97 and the company still very much has the Lauder blood running through it: her son, Leonard, took over at the helm, grandson William is the executive chairman and two granddaughters also hold senior positions.

2006

He eventually sold the studio to the Disney Company in 2006.

2011

In August 2011 he resigned as CEO of Apple, and two months later, at age 56, he died.

2017

In fiscal 2017, the Estée Lauder Companies generated revenue of $11.8 billion, still 42 percent through the department stores that Estée first pioneered.

2020

Readers from 180 countries chose to support us financially more than 1.5 million times in 2020.

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Estée Lauder may also be known as or be related to Elc Management LLC, Estee Lauder Inc, Estee Lauder inc, Estée Lauder, Estée Lauder, Inc. and The Estée Lauder Companies Inc.