Event manager vs events marketing manager

The differences between event managers and events marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 1-2 years to become an event manager, becoming an events marketing manager takes usually requires 8-10 years. Additionally, an events marketing manager has an average salary of $80,575, which is higher than the $51,117 average annual salary of an event manager.

The top three skills for an event manager include customer service, event logistics and event planning. The most important skills for an events marketing manager are digital marketing, event planning, and project management.

Event manager vs events marketing manager overview

	Event Manager	Events Marketing Manager
Yearly salary	$51,117	$80,575
Hourly rate	$24.58	$38.74
Growth rate	18%	10%
Number of jobs	8,230	113,348
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 76%	Bachelor's Degree, 83%
Average age	38	39
Years of experience	2	10

What does an event manager do?

An event manager is an individual who is in charge of planning an organization's event and coordinating meetings with clients to determine details about the event. Event managers must look and compare different vendors such as food caterers, decorators, or musicians while working within the planned budget. They interview and hire personnel to assist them during the event and evaluate their performance after the event. Event managers must also distribute post-event surveys so that customers can provide feedback on the event.

What does an events marketing manager do?

An events marketing manager specializes in overseeing the events marketing operations in a company, aiming to improve brand awareness and reach sales targets. Their responsibilities revolve around developing concepts and strategies, liaising with suppliers and other external agencies, coordinating different departments, and utilizing resources. An events marketing manager may also perform clerical tasks such as producing progress reports, preparing presentations, responding to inquiries and concerns, monitoring the budget, and managing schedules. Furthermore, as a manager, it is essential to lead and encourage the team, all while adhering to each project's deadlines and goals.

Event manager vs events marketing manager salary

Event managers and events marketing managers have different pay scales, as shown below.

	Event Manager	Events Marketing Manager
Average salary	$51,117	$80,575
Salary range	Between $33,000 And $77,000	Between $59,000 And $108,000
Highest paying City	New York, NY	San Francisco, CA
Highest paying state	New Jersey	California
Best paying company	VMware	Meta
Best paying industry	Technology	Technology

Differences between event manager and events marketing manager education

There are a few differences between an event manager and an events marketing manager in terms of educational background:

	Event Manager	Events Marketing Manager
Most common degree	Bachelor's Degree, 76%	Bachelor's Degree, 83%
Most common major	Business	Business
Most common college	San Diego State University	University of Georgia

Event manager vs events marketing manager demographics

Here are the differences between event managers' and events marketing managers' demographics:

	Event Manager	Events Marketing Manager
Average age	38	39
Gender ratio	Male, 36.2% Female, 63.8%	Male, 25.4% Female, 74.6%
Race ratio	Black or African American, 10.9% Unknown, 4.7% Hispanic or Latino, 16.6% Asian, 6.0% White, 61.5% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	16%	10%

Differences between event manager and events marketing manager duties and responsibilities

Event manager example responsibilities.

Manage FOH staff during the lunch rush - correctly handle any customer complaints or issues.
Manage successful closing of NYC block to control traffic flow and allow celebrity red carpet entrances.
Coordinate and manage maintenance, bartending, catering, schedules, calendars, and supervise staff.
Create BEO's and lead weekly team meetings for support team laying out the direction and objective of upcoming events.
Manage delivery schedules, outside vendor orders, and budget requirements for the sales, operations, and culinary staff.
Manage all logistics and communications from beginning to end with clients, including sending invitations, monitoring RSVP, and hosting.

Events marketing manager example responsibilities.

Generate and manage new corporate business for this NYC club/venue.
Create a Facebook page to promote the event; raise awareness and lead to a sell out event.
Research and negotiate contracts with vendors across the county and manage the formal RFP process from beginning to end.
Manage internal communication for Intranet site.
Manage and implement CRM, all-client communication strategies and practice-specific communication strategies.
Manage CRM program including development and enforcement of internal protocols and database management.

Event manager vs events marketing manager skills

Common event manager skills

Customer Service, 15%
Event Logistics, 10%
Event Planning, 9%
Audio Visual, 6%
Onsite, 5%
PowerPoint, 4%

Common events marketing manager skills

Digital Marketing, 7%
Event Planning, 6%
Project Management, 6%
ROI, 6%
Event Management, 5%
Trade Shows, 5%

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Event Manager
Event Manager vs Events Marketing Manager

Updated January 8, 2025

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