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What is an event marketing assistant and how to become one
An event marketing assistant is an individual who assists the event marketing manager in planning and managing marketing events. This individual is responsible for implementing marketing strategies of an organization, and specifically, plans, organize and promotes marketing events at trade shows, conferences, and other venues. Under the supervision of the manager, the event marketing assistant also researches as to which events may provide the greatest benefit to promote a product or service.
Event marketing assistants are exceptional at multitasking and must have excellent communication, interpersonal, sales, and marketing skills. These individuals typically work in an office environment for a particular business or organization and may travel to marketing and promotional events. Event marketing assistants also must be adept at computers and spreadsheets and often run reports, evaluate markets, and present promotional marketing plans to upper management.
Many event marketing assistants have a bachelor's degree in business or communications; however, an advanced degree is not necessarily needed if the individual has comparable experience and knowledge of marketing and sales. Many marketing assistants can make up to $37,000 per year, and in the US, the career field is expected to grow by 20% by 2028.
What general advice would you give to an event marketing assistant?
Andrew Gershoff Ph.D.
Department Chair, The University of Texas at Austin
Second, students should try to think more broadly about following their interests and still finding employment. So taking some time to learn about career paths that they hadn't considered is worth doing. Many jobs rely on similar skills and may offer similar fulfillment and happiness.
Third, students should be ready to explore possibilities at companies they may not have heard of. Now, is an excellent time to look at companies that may only have a few jobs to offer, but may be doing some of the most exciting things a student can be part of. Finding a good fit is essential to happiness in a career, which may not be at a "name brand" firm.
Finally, students should keep in mind that their journey is their own. It is easy to discourage if you are having a difficult time, and your peers find success. But it can be freeing to focus on developing new knowledge and skills that interest you. Your success will come, and it doesn't have to be defined by someone else.
Avg. Salary $30,703
Avg. Salary $59,228
Growth rate 19%
Growth rate 0.3%
American Indian and Alaska Native 0.13%
Asian 11.09%
Black or African American 5.08%
Hispanic or Latino 12.14%
Unknown 4.98%
White 66.58%
Genderfemale 73.70%
male 26.30%
Age - 34American Indian and Alaska Native 3.00%
Asian 7.00%
Black or African American 14.00%
Hispanic or Latino 19.00%
White 57.00%
Genderfemale 47.00%
male 53.00%
Age - 34Stress level is manageable
7.1 - high
Complexity level is challenging
7 - challenging
Work life balance is fair
6.4 - fair
Event marketing assistant career paths
Key steps to become an event marketing assistant
Explore event marketing assistant education requirements
Start to develop specific event marketing assistant skills
Skills Percentages Event Planning 13.04% Press Releases 7.13% Facebook 6.15% Twitter 4.73% Trade Shows 4.71% Complete relevant event marketing assistant training and internships
Accountants spend an average of 1-3 months on post-employment, on-the-job training. New event marketing assistants learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as an event marketing assistant based on U.S. Bureau of Labor Statistics data and data from real event marketing assistant resumes.Research event marketing assistant duties and responsibilities
- Manage a team of marketing professionals delivering customize program communications throughout the distribution channel including POS and consumer materials.
- Ensure all logistical details including speaker materials, audiovisual, and arrival of giveaways for event.
- Maximize guest experience by engaging fans with in-person meet-and-greets, giveaways, crowd interactive games, and intermission competitions.
- Design marketing materials: mailers, flyers, emails, newsletters, PowerPoint, digital ads, TV and radio commercials.
Prepare your event marketing assistant resume
When your background is strong enough, you can start writing your event marketing assistant resume.
You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on an event marketing assistant resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.
Choose from 10+ customizable event marketing assistant resume templates
Build a professional event marketing assistant resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your event marketing assistant resume.
Apply for event marketing assistant jobs
Now it's time to start searching for an event marketing assistant job. Consider the tips below for a successful job search:
- Browse job boards for relevant postings
- Consult your professional network
- Reach out to companies you're interested in working for directly
- Watch out for job scams
How did you land your first event marketing assistant job
Are you an event marketing assistant?
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Average event marketing assistant salary
The average event marketing assistant salary in the United States is $30,703 per year or $15 per hour. Event marketing assistant salaries range between $23,000 and $39,000 per year.
What am I worth?
How do event marketing assistants rate their job?
Event marketing assistant reviews
Being able to help enhance websites for clients.
There was a learning about SEO and all the data behind it. Wasn’t taught in school and supervisors were new to it.
There are times when no matter what you do - a difficult and unhappy customer who has a bad attitude with everything, will not be happy. No matter what you do.
Working as an Event Coordinator/Planner is the most exhilarating and ultimately the most rewarding job - at least for me, it is. I have the passion and drive to turn a simple birthday bash into a themed, carnival affair! I love to see the guests faces when they walk through the door to be whisked away into a different era! I enjoy getting to know the client and to understand their vision. Because in the end - if I have done my job correctly as an event planner and the final outcome was successful - then I have done my job to the best of my ability
Updated January 8, 2025
