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Event marketing assistant skills for your resume and career

Updated January 8, 2025
5 min read
Quoted experts
Lauren Easom M.Ed, GCDF,
Dr. Alexander Rose
Below we've compiled a list of the most critical event marketing assistant skills. We ranked the top skills for event marketing assistants based on the percentage of resumes they appeared on. For example, 13.0% of event marketing assistant resumes contained event planning as a skill. Continue reading to find out what skills an event marketing assistant needs to be successful in the workplace.

15 event marketing assistant skills for your resume and career

1. Event Planning

Here's how event marketing assistants use event planning:
  • Assisted and directed all event planning, from small corporate events, to birthday parties, and receptions, etc.
  • Partnered w/external vendors such as hotels, venues, restaurants, rental/d cor companies throughout entire event planning process.

2. Press Releases

Here's how event marketing assistants use press releases:
  • Provided aid in any press releases, blogging, social media, email campaign, digital marketing and online advertising requests.
  • Organized media relation events with network producers, press releases, PR plans, newsletters & organizing trade.

3. Facebook

Here's how event marketing assistants use facebook:
  • Managed Social Media interaction and promotions on Facebook and Twitter.
  • Cultivated the firm's professional and engaging online presence on several social networking platforms (LinkedIn, Facebook, Twitter).

4. Twitter

Here's how event marketing assistants use twitter:
  • Maintained and added NCCH event content to Instagram and Twitter.
  • Created hashtags unique to Edina Grill for use on Instagram and Twitter to attract new followers

5. Trade Shows

Here's how event marketing assistants use trade shows:
  • Coordinated activities associated to organization participation at trade shows or events.
  • Assisted the founder/owner to establish and maintain client relationships, and organized regional business conferences, trade shows and local charity fundraisers

6. Event Logistics

Event logistics refers to establishing and managing events within the organization where the organizers plan, control, and manage transfer and storage of the required amenities.

Here's how event marketing assistants use event logistics:
  • Managed event logistics, publicity, including public relations, advertising and collateral material design, production and distribution.
  • Collaborate closely with campus Events Scheduling to coordinate concert and event logistics, along with catering needs.

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7. Event Management

Event management applies project management to the development and creation of corporate events such as conferences, festivals, ceremonies, concerts, or formal parties.

Here's how event marketing assistants use event management:
  • Assisted in set-up, event management and hosting and break-down of Pongathon events.
  • Worked closely with company's director of event management and new business development director in a variety of administrative tasks.

8. Promotional Materials

Promotional material is any document or article - written, printed, graphic, electronic, audio, or video presentation, distributed or made available in whole or in part on behalf of a product, cause, idea, person, or business for promotion, advertisement, announcement or direction. Promotional materials are used to make a business stand out from its competitors and to engage the target audience.

Here's how event marketing assistants use promotional materials:
  • Designed promotional materials including advertisements, program profile book and informational brochures.
  • Maintained promotional materials, verified request and purchase orders.

9. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how event marketing assistants use market research:
  • Conduct Market Research surveys and generate reports based on research to recommend strategies to the Department and Development Office.
  • Conducted market research, administrative duties, sales calls, and client follow up.

10. Corporate Events

A corporate event is a social or hospitality activity organized or funded by a business entity. The focus audience for corporate events can include but not be limited to employees, board members, stakeholders, customers/clients, and potential clients. The motivation for businesses to organize events may be to reward, motivate, celebrate, educate, manage organizational change, mark milestones, or encourage collaboration.

Here's how event marketing assistants use corporate events:
  • Managed the planning and execution of corporate events, including meetings, luncheons, and fundraisers.
  • Collaborated with team members to create, organize and execute numerous weddings and corporate events.

11. Event Coordination

Here's how event marketing assistants use event coordination:
  • Job Responsibilities: Completed marketing, promotional and event coordination for single-family housing division of state agency.
  • Managed staff responsible for event coordination activities and ensured alignment between all involved parties.

12. Instagram

Here's how event marketing assistants use instagram:
  • Developed online contest via Instagram and Facebook to maximize interactivity and following within graduate school community.
  • Designed promotional strategy using 90% lead generation through target advertisements on Instagram.

13. Ticket Sales

Ticket sale is the selling of the rights to be a part of a sports event or show. The ticket sale grants each buyer access to the show or event and leaves everyone who isn't buying out of the show. It can also be referred to as the sums of money generated from the sale of tickets for an event or sports show. Over the years, laws have been enacted to prohibit the resale of tickets by unauthorized sellers.

Here's how event marketing assistants use ticket sales:
  • Coordinate, train and supervise ticket sales staff, ushers, assist VIPs, oversee reservations and Will Call.
  • Box Office and Marketing Manager: Manage staff budget, ticket sales and fees, accounting for ticket sales.

14. Travel Arrangements

Here's how event marketing assistants use travel arrangements:
  • Scheduled and confirm travel arrangements.
  • Coordinate all shows, and assist in the Sales and Marketing department, make all travel arrangements for company personnel.

15. Community Events

Community events are the events scheduled within the community.

Here's how event marketing assistants use community events:
  • Field manager for executing large community events generating sponsorship relationships for brand revenue and growth.
  • Assisted with company involvement at community events including organization and implementation.
top-skills

What skills help Event Marketing Assistants find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on event marketing assistant resumes?

Lauren Easom M.Ed, GCDFLauren Easom M.Ed, GCDF LinkedIn profile

Director, Georgia College

Two skills that employers are always looking for on a resume is an individual's ability to problem solve and work well in a team.

What type of skills will young event marketing assistants need?

Dr. Alexander RoseDr. Alexander Rose LinkedIn profile

Assistant Professor of Marketing, Idaho State University

The pandemic is accelerating the general trend of digitalization. By far our most in-demand graduates are those with social media and digital marketing knowledge. Remote work, e-commerce, and internet-enabled services will be growth areas during the recovery from the pandemic's recession.

What soft skills should all event marketing assistants possess?

Stephanie Mangus Ph.D.

Sales Faculty and Coach, Center for Professional Selling, Assistant Professor of Marketing, Baylor University

Strong written and verbal communication skills aid employees in serving both constituents inside and outside the organization. Assessing when action is needed, planning a response, and having a positive attitude go a long way in developing a professional reputation.

What hard/technical skills are most important for event marketing assistants?

Stephanie Mangus Ph.D.

Sales Faculty and Coach, Center for Professional Selling, Assistant Professor of Marketing, Baylor University

In any business role, employees that can analyze data and craft strategy are really important. In a coordinator role, those skills may not be as necessary but will certainly make them stand out and gain attention for additional roles and responsibilities.

What event marketing assistant skills would you recommend for someone trying to advance their career?

Andrew Gershoff Ph.D.Andrew Gershoff Ph.D. LinkedIn profile

Department Chair, The University of Texas at Austin

Many marketing jobs require a blend of customer insights, data analytics, and strategic marketing decision making. So developing these skills may be helpful to be ready when the right job comes around. Skills in sales are often overlooked, but these are valuable too and have three advantages:
-There are many excellent opportunities in careers in sales that some students overlook.
-Even if one does not take a job in sales, the skills of deals involving business development, problem-solving, and communication are valuable in any career.
-Getting a job in the first place often involves selling oneself.
So having sales skills are also worth having.

If you can't find a job right away, volunteering is an excellent way to develop skills, make contacts, and stay optimistic. Look for opportunities at non-profit organizations, for example, where you may help out a cause that may be important to you and give you a chance to learn about skills that you may lack. Often, serious volunteers are given access and opportunities that paid employees may not get. It is also not uncommon for a volunteer position to become a paid position when opportunities in the organization arise.

In marketing and business, there are also many excellent one-year master's programs being offered to help students develop focused skills in marketing management, data analytics, and customer insights. Some are even focused on particular industries like health care or technology. These programs offer students a year of in-depth learning as well as career coaching and access to recruiters. They can be a treasured addition for students who have healthy non-business undergraduate degrees who may now want to focus on marketing career goals. Also, the starting salary and responsibility level tend to be significantly more than that of a recent graduate of an undergraduate program.

What technical skills for an event marketing assistant stand out to employers?

Dave BaerDave Baer LinkedIn profile

Associate Professor, Lynn University

That all depends on the available position. For animation, they want someone with a strong understanding of how to bring an inanimate object to life and how to apply the twelve principles of animation. For VFX, an understanding of physics, how things work, and they would fall apart. And for games, one must know the game engine a company is using. They should have a set of well-rounded skills in the foundations of modeling, texturing, lighting, and effects. And they should be familiar with and be able to adapt to a company's style.

List of event marketing assistant skills to add to your resume

Event marketing assistant skills

The most important skills for an event marketing assistant resume and required skills for an event marketing assistant to have include:

  • Event Planning
  • Press Releases
  • Facebook
  • Twitter
  • Trade Shows
  • Event Logistics
  • Event Management
  • Promotional Materials
  • Market Research
  • Corporate Events
  • Event Coordination
  • Instagram
  • Ticket Sales
  • Travel Arrangements
  • Community Events
  • Adobe Photoshop
  • Graphic Design
  • PowerPoint
  • Email Campaigns
  • Social Events
  • Local Events
  • Client Events
  • ROI
  • Giveaways
  • Event Materials
  • Website Content
  • Social Media Sites
  • Administrative Tasks
  • Expense Reports
  • VIP
  • Sales Presentations
  • Local Businesses
  • Linkedin
  • YouTube
  • AV
  • Event Promotion
  • Private Events
  • Experiential Marketing
  • Business Development
  • External Events
  • HR
  • NBA
  • A/V
  • Product Knowledge
  • Client Relationships
  • Private Parties
  • Blogging

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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