How To Become An Event Promoter: What It Is and Career Path

What is an event promoter and how to become one

Updated January 8, 2025

3 min read

Quoted expert

Mark Zanter

Event promoters are responsible for overseeing the marketing and promotion of an event. They organize flyer distribution, radio and television advertisements, and social media campaigns. They familiarize themselves with the details of the event, including scheduling and pricing. Furthermore, they use social media and personal contacts to spread awareness about the event. Likewise, they answer questions about the events. As an event promoter, you are to ensure a large attendance for the event using a set promotional budget.

For this position, you need a bachelor's degree in business, marketing, or a related field. Candidates must have prior experience in a related role. You must possess public speaking, interpersonal, sales, networking, management, negotiation, and research skills. You must be available to work evenings, weekends, and holidays. Your work covers concerts, festivals, and sporting events. Event promoters make an average salary of $53,666 per annum. This varies between $35,000 and $82,000.

What's a day at work look like for an event promoter?

Mark Zanter

Coordinator, Marshall University

Most of Bachelor's students obtain a Masters degree since that is entry level for teaching in Higher ed. In recent years they have set themselves up as entrepreneurs in music business (writing jingles etc.), working as liturgical musicians, teaching privately, teaching in Higher ed, or working for an Arts Institution. Some will go into other fields like law, medicine, computer science, or public school teaching.

ScoreEvent PromoterUS Average

Salary

3.1

Avg. Salary $39,894

Avg. Salary $59,228

Stability level

5.8

Growth rate 18%

Growth rate 0.3%

Diversity

8.3

Race

American Indian and Alaska Native 0.31%

Asian 6.37%

Black or African American 16.05%

Hispanic or Latino 18.83%

Unknown 7.51%

White 50.94%

Gender

female 53.96%

male 46.04%

Age - 42

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 42

Stress level

5.8

Stress level is manageable

7.1 - high

Complexity level

4.2

Complexity level is basic

7 - challenging

Work life balance

8.1

Work life balance is good

6.4 - fair

Key steps to become an event promoter

Explore event promoter education requirements

Most common event promoter degrees

Bachelor's

74.6 %

Associate

11.8 %

High School Diploma

5.7 %

Start to develop specific event promoter skills

Skills	Percentages
Customer Service	41.66%
Event Logistics	15.50%
Facebook	2.92%
Promotional Materials	2.43%
Event Planning	2.38%

Research event promoter duties and responsibilities

Create and manage the content for the company's social media pages on Facebook; create campaigns to increase awareness.
Proofread and type classified ads.
Promote upcoming shows and events using print products, community presence, and social media, such as Facebook.
Work with professional athletes at sponsor events, schedule appearances, autograph sessions, VIP events and photo shoots.

Prepare your event promoter resume

When your background is strong enough, you can start writing your event promoter resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on an event promoter resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

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