Event promoters are responsible for overseeing the marketing and promotion of an event. They organize flyer distribution, radio and television advertisements, and social media campaigns. They familiarize themselves with the details of the event, including scheduling and pricing. Furthermore, they use social media and personal contacts to spread awareness about the event. Likewise, they answer questions about the events. As an event promoter, you are to ensure a large attendance for the event using a set promotional budget.

For this position, you need a bachelor's degree in business, marketing, or a related field. Candidates must have prior experience in a related role. You must possess public speaking, interpersonal, sales, networking, management, negotiation, and research skills. You must be available to work evenings, weekends, and holidays. Your work covers concerts, festivals, and sporting events. Event promoters make an average salary of $53,666 per annum. This varies between $35,000 and $82,000.

What Does an Event Promoter Do

There are certain skills that many event promoters have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed interpersonal skills, negotiation skills and problem-solving skills.

Learn more about what an Event Promoter does

How To Become an Event Promoter

If you're interested in becoming an event promoter, one of the first things to consider is how much education you need. We've determined that 74.6% of event promoters have a bachelor's degree. In terms of higher education levels, we found that 5.2% of event promoters have master's degrees. Even though most event promoters have a college degree, it's possible to become one with only a high school degree or GED.

Learn More About How To Become an Event Promoter

Event Promoter Career Paths

Average Salary for an Event Promoter

Event Promoters in America make an average salary of $39,894 per year or $19 per hour. The top 10 percent makes over $57,000 per year, while the bottom 10 percent under $27,000 per year.
Average Event Promoter Salary
$39,894 Yearly
$19.18 hourly
10 %
90 %

What Am I Worth?


Event Promoter Education

Event Promoter Majors

18.8 %
16.4 %

Event Promoter Degrees


74.6 %


11.8 %

High School Diploma

5.7 %

Top Skills For an Event Promoter

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 37.7% of event promoters listed customer service on their resume, but soft skills such as interpersonal skills and negotiation skills are important as well.

Choose From 10+ Customizable Event Promoter Resume templates

Zippia allows you to choose from different easy-to-use Event Promoter templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Event Promoter resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

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Event Promoter Demographics

Event Promoter Gender Distribution


After extensive research and analysis, Zippia's data science team found that:

  • Among event promoters, 54.0% of them are women, while 46.0% are men.

  • The most common race/ethnicity among event promoters is White, which makes up 60.5% of all event promoters.

  • The most common foreign language among event promoters is Spanish at 57.0%.

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Best States For an Event Promoter

Some places are better than others when it comes to starting a career as an event promoter. The best states for people in this position are California, Alaska, New York, and Vermont. Event promoters make the most in California with an average salary of $54,564. Whereas in Alaska and New York, they would average $53,767 and $51,347, respectively. While event promoters would only make an average of $50,768 in Vermont, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Vermont

Total Event Promoter Jobs:
Highest 10% Earn:
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2. Maine

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3. Idaho

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Full List Of Best States For Event Promoters

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Top Event Promoter Employers

Most Common Employers For Event Promoter

Rank  Company  Average Salary  Hourly Rate  Job Openings  
1GMR Marketing$63,655$30.604
3Urban One$60,441$29.0616
4Entercom Communications$60,358$29.024
5Entravision Communications$59,565$28.647
6Cox Media Group$59,026$28.389
8Sony Music Entertainment$54,506$26.205
9J&L Marketing$53,713$25.825
10Sony Pictures$44,400$21.354

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