Event promoter demographics and statistics in the US
Event promoter demographics research summary. Zippia estimates event promoter demographics and statistics in the United States by using a database of 30 million profiles. Our event promoter estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about event promoters after extensive research and analysis:
- There are over 4,946 event promoters currently employed in the United States.
- 54.0% of all event promoters are women, while 46.0% are men.
- The average event promoter age is 45 years old.
- The most common ethnicity of event promoters is White (50.9%), followed by Hispanic or Latino (18.8%), Black or African American (16.0%) and Unknown (7.5%).
- In 2022, women earned 96% of what men earned.
- 7% of all event promoters are LGBT.
- Event promoters are 69% more likely to work at private companies in comparison to public companies.
On this page
Event promoter demographics by:
Event promoter gender statistics
54.0% of event promoters are women and 46.0% of event promoters are men.
- Female, 54.0%
- Male, 46.0%
Event promoter gender ratio
| Gender | Percentages |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
Event promoter gender pay gap
Women earn 96¢ for every $1 earned by men
Male income
$40,580
Female income
$38,814
Event promoter gender ratio over time
This data breaks down the percentage of men and women in event promoter positions over time. Currently, 54.0% of event promoters are female.
Event promoter gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 18.95% | 81.05% |
| 2011 | 28.76% | 71.24% |
| 2012 | 24.97% | 75.03% |
| 2013 | 25.79% | 74.21% |
| 2014 | 29.96% | 70.04% |
| 2015 | 29.72% | 70.28% |
| 2016 | 25.37% | 74.63% |
| 2017 | 28.12% | 71.88% |
| 2018 | 23.57% | 76.43% |
| 2019 | 28.72% | 71.28% |
| 2020 | 35.75% | 64.25% |
| 2021 | 46.04% | 53.96% |
Event promoter related jobs gender ratio
We compared event promoters with similar job titles to see how gender ratios vary. As you can see, senior field applications engineer and senior systems sales engineer have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Wedding Consultant | 7% | 93% |
| Escrow Closer | 10% | 90% |
| Promotional Model | 11% | 89% |
| Event Promoter | 46% | 54% |
| Senior Pre-Sales Engineer | 94% | 6% |
| Senior Systems Sales Engineer | 95% | 5% |
| Senior Field Applications Engineer | 96% | 4% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Event promoter demographics by race
The most common ethnicity among event promoters is White, which makes up 50.9% of all event promoters. Comparatively, 18.8% of event promoters are Hispanic or Latino and 16.0% of event promoters are Black or African American.
- White, 50.9%
- Hispanic or Latino, 18.8%
- Black or African American, 16.0%
- Unknown, 7.5%
- Asian, 6.4%
- American Indian and Alaska Native, 0.4%
Event promoter race
| Event promoter race | Percentages |
|---|---|
| White | 50.9% |
| Hispanic or Latino | 18.8% |
| Black or African American | 16.0% |
| Unknown | 7.5% |
| Asian | 6.4% |
| American Indian and Alaska Native | 0.4% |
Event promoter race and ethnicity over time
See how event promoter racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Event promoter race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 63.00% | 11.92% | 3.91% | 18.65% |
| 2011 | 58.45% | 13.52% | 5.10% | 18.40% |
| 2012 | 61.99% | 12.48% | 4.81% | 17.12% |
| 2013 | 62.19% | 12.12% | 5.23% | 17.38% |
| 2014 | 60.63% | 10.81% | 5.13% | 19.88% |
| 2015 | 60.55% | 12.58% | 4.99% | 18.53% |
| 2016 | 59.37% | 12.02% | 5.79% | 19.00% |
| 2017 | 60.93% | 11.95% | 6.54% | 17.24% |
| 2018 | 60.56% | 9.39% | 5.89% | 19.28% |
| 2019 | 60.52% | 9.46% | 4.69% | 21.36% |
| 2020 | 59.09% | 9.39% | 7.28% | 18.34% |
| 2021 | 50.94% | 16.05% | 6.37% | 18.83% |
Event promoter wage gap by race
According to our data, white event promoters have the highest average salary compared to other ethnicities. Black or african american event promoters have the lowest average salary at $38,926.
| Ethnicity | Salary |
|---|---|
| Unknown | $41,240 |
| White | $42,288 |
| Black or African American | $38,926 |
| Asian | $39,789 |
| Hispanic or Latino | $40,742 |
Event promoter age breakdown
The average age of event promoters is 40+ years years old, representing 58% of the event promoter population.
Event promoter age breakdown
| Event Promoter Years | Percentages |
|---|---|
| 40+ years | 58% |
| 30-40 years | 25% |
| 20-30 years | 16% |
Event promoter educational attainment
The most common degree for event promoters is bachelor's degree, with 75% of event promoters earning that degree. The second and third most common degree levels are associate degree degree at 12% and associate degree degree at 6%.
- Bachelor's, 75%
- Associate, 12%
- High School Diploma, 6%
- Master's, 5%
- Other Degrees, 2%
Event promoters by degree level
| Event promoter degree | Percentages |
|---|---|
| Bachelor's | 75% |
| Associate | 12% |
| High School Diploma | 6% |
| Master's | 5% |
| Other Degrees | 2% |
Event promoter jobs you might like
Event promoter employment statistics
Most event promoters work for a private in the media industry.
Company size where event promoters work
Below, you can see the size of companies where event promoters work.
Event promoter jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 7% |
| 50 - 100 employees | 15% |
| 100 - 500 employees | 26% |
| 500 - 1,000 employees | 12% |
| 1,000 - 10,000 employees | 22% |
| > 10,000 employees | 19% |
Event promoter jobs by company type
Employees with the event promoter job title have their preferences when it comes to working for a company. For instance, most event promoters prefer to work at private companies over public companies.
Event promoter jobs by sector
| Company type | Percentages |
|---|---|
| Education | 10% |
| Public | 20% |
| Private | 69% |
| Government | 1% |
Event promoter jobs by industry
The most common industries for event promoters are media, professional and hospitality.
Event promoter industry statistics
| Industry | Percentages |
|---|---|
| Media | 28% |
| Professional | 10% |
| Education | 9% |
| Hospitality | 9% |
| Manufacturing | 7% |
| Fortune 500 | 7% |
| Retail | 7% |
| Start-up | 4% |
| Technology | 4% |
| Health Care | 3% |
| Construction | 3% |
| Telecommunication | 2% |
| Transportation | 1% |
| Real Estate | 1% |
| Internet | 1% |
| Non Profits | 1% |
Event promoter turnover and employment statistics
Event promoter unemployment rate over time
The unemployment rate for event promoters between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Event promoter unemployment rate by year
| Year | Event promoter unemployment rate |
|---|---|
| 2010 | 18.40% |
| 2011 | 18.40% |
| 2012 | 18.62% |
| 2013 | 17.32% |
| 2014 | 12.63% |
| 2015 | 12.27% |
| 2016 | 11.13% |
| 2017 | 9.89% |
| 2018 | 9.87% |
| 2019 | 8.55% |
| 2020 | 14.96% |
| 2021 | 25.00% |
Average event promoter tenure
The average event promoter stays at their job for 1-2 years, based on the 2,511 event promoters resumes in Zippia's database.
Event promoter tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 25% |
| 1-2 years | 34% |
| 3-4 years | 14% |
| 5-7 years | 13% |
| 8-10 years | 6% |
| 11+ years | 8% |
Event promoter LGBT ratio compared to similar jobs
Review the percent of event promoters that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Field Sales Engineer | 6.51% | 85,486 |
| Event Promoter | 6.75% | - |
| Lounge Car Attendant | 7.95% | 49,022 |
| Pawn Broker | 8.25% | 1,805 |
| Telesales Specialist | 11.06% | 28,411 |
| Real Estate Broker Associate | 12.76% | 18,996 |
Similar event promoter jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Field Sales Engineer | 6.51% | 85,486 |
| Lounge Car Attendant | 7.95% | 49,022 |
| Pawn Broker | 8.25% | 1,805 |
| Telesales Specialist | 11.06% | 28,411 |
| Real Estate Broker Associate | 12.76% | 18,996 |
Foreign languages spoken by event promoters
The most common foreign language among event promoters is Spanish at 57.0%. The second-most popular foreign language spoken is French at 8.1% and Italian is the third-most popular at 5.4%.
- Spanish, 57.0%
- French, 8.1%
- Italian, 5.4%
- Portuguese, 4.9%
- Chinese, 4.5%
- Other, 20.1%
Event promoter languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 57.0% |
| French | 8.1% |
| Italian | 5.4% |
| Portuguese | 4.9% |
| Chinese | 4.5% |
| Other | 20.1% |
