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Event promoter skills for your resume and career

Updated January 8, 2025

5 min read

Quoted experts

Dr. Jokima Hiller,

Duane Sunwold

Below we've compiled a list of the most critical event promoter skills. We ranked the top skills for event promoters based on the percentage of resumes they appeared on. For example, 41.7% of event promoter resumes contained customer service as a skill. Continue reading to find out what skills an event promoter needs to be successful in the workplace.

15 event promoter skills for your resume and career

1. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how event promoters use customer service:

Brand Ambassador -Product specialist -Delegated to supervise fellow staff -Provided customer service at fast paced events
Set up events and promotions at various locations/general customer service/handled money and credit cards

2. Event Logistics

Event logistics refers to establishing and managing events within the organization where the organizers plan, control, and manage transfer and storage of the required amenities.

Here's how event promoters use event logistics:

Distribute internal and external correspondence and communication relative to meeting/event logistics.
Coordinated event logistics and details for station and sales events including: station contests, concerts, and benefits.

3. Facebook

Here's how event promoters use facebook:

Directed Facebook and Twitter company accounts to create an integrated campaign management strategy.
Created and managed the content for the company's social media pages on Facebook; created campaigns to increase awareness.

4. Promotional Materials

Promotional material is any document or article - written, printed, graphic, electronic, audio, or video presentation, distributed or made available in whole or in part on behalf of a product, cause, idea, person, or business for promotion, advertisement, announcement or direction. Promotional materials are used to make a business stand out from its competitors and to engage the target audience.

Here's how event promoters use promotional materials:

Position involved interacting with the public, marketing special events and activities and distributing promotional materials.
Appeared before committees to negotiate funding, general fund-raising, printed and distributed promotional materials.

5. Event Planning

Here's how event promoters use event planning:

Facilitated event planning through booking of speakers, marketing, and collaboration with partners and vendors.
Coordinate all event planning activities including logistics, production transport, group and individual ticket sales.

6. On-Site Promotions

Here's how event promoters use on-site promotions:

Assisted the WRMF Promotion Department with all on-air, on-line and on-site promotions.
Work with marketing department to make sure commercial inventory is scheduled accordingly and all on-site promotions are executed appropriately

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7. Ticket Sales

Ticket sale is the selling of the rights to be a part of a sports event or show. The ticket sale grants each buyer access to the show or event and leaves everyone who isn't buying out of the show. It can also be referred to as the sums of money generated from the sale of tickets for an event or sports show. Over the years, laws have been enacted to prohibit the resale of tickets by unauthorized sellers.

Here's how event promoters use ticket sales:

Serve as primary contact for all publicity and marketing to generate awareness and promote ticket sales.
Increased ticket sales by 45% for tours and events held by the company.

8. Twitter

Here's how event promoters use twitter:

Increased Twitter followers from less than 100 to more than 1600 in the span of 6 months.
Manage one of the UF Athletics personality social media accounts with over 14,500 followers on Twitter

9. Trade Shows

Here's how event promoters use trade shows:

Coordinate and organize company booth and demonstrations with trade shows such as International Kennel Club and Chicago Family Pet Expo.
Attend industry trade shows and seminars in an effort to expand product base and keep current with marketing specialty trends.

10. Press Releases

Here's how event promoters use press releases:

Assisted PR Director with development of press releases, website content and interview coordination.
Created and produced brochure, print, media materials as well as press releases.

11. Instagram

Here's how event promoters use instagram:

Helped on air talent for 6 months by tweeting, posting on Instagram, and writing blogs on Word Press.
Participated in meetings at local restaurants with other food bloggers to photograph meals and upload them into their Instagram account.

12. Local Events

Here's how event promoters use local events:

Organize and implement local events and contest in support of upcoming theatrical releases.
Set up and manage adult sample stations at local events and activities.

13. Graphic Design

Graphic design is the art of making visual content to communicate messages. Designers apply different page layout methods and visual hierarchy by using letters and pictures to meet the need of end-users. Most companies use graphic design to sell their product or services and to convey complicated information by using infographics.

Here's how event promoters use graphic design:

Cooperated with graphic designers and Marketing Director to develop communications initiatives.
Consulted with graphic designers on print and promotional electronic media.

14. Station Events

Here's how event promoters use station events:

Managed remote appearances and surveyed all potential promotion locations; coordinated and executed all station events.
Assisted in facilitating meetings and served as a company representative for community and station events.

15. Account Executives

Account executives help build good relationships with new and existing clients. They interact with brand teams and clients, making them the point of contact. A sales development representative responsibilities entail facilitating sales, generating potential leads, and referring customers to the best salesperson. To succeed in this job post, you need to have the best customer service, math, analytical, interpersonal, and communication skills. A bachelor's degree in business marketing, sales, or a similar field fits this role.

Here's how event promoters use account executives:

Created promotional elements that were incorporated into sales packages for Account Executives.
Assisted account executives in the development and execution of new sales packages and station programs.

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What skills help Event Promoters find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on event promoter resumes?

Dr. Jokima Hiller

Assistant Professor, Missouri State University

Employers are seeking candidates who are:
- Adaptable, Flexible
- Have transferable skills such as customer service, financial management, problem solving, critical thinking, etc.
- Self-starter

What event promoter skills would you recommend for someone trying to advance their career?

Duane Sunwold

Instructor, Spokane Community College

Personal Communication Skills, Vocational Math, Food Science

What type of skills will young event promoters need?

Barbara Connell

Chair of Events Industry Council’s CMP Governance Commission and CEO at the American Society for Gastrointestinal Endoscopy, Events Industry

Depending on the position that is available, various items draw attention. If a manager or junior role is being filled, an experience that shows continued alignment within a field or type of activity and learning within that field or activity is appealing. Dedication and consistency are always attractive. If a senior role is being filled, deep levels of varied responsibility and achievement are indicators that an individual is committed, focused, and likely to be a successful leader. Tenure is also attractive; staying in a position for 3-5 years or more is a positive trait and shows that the organization's investment will be protected.

What soft skills should all event promoters possess?

Mark Zanter

Coordinator, Marshall University

All graduates should be able to write and express themselves clearly and communicate effectively in their discipline.

Do you want to know more?

List of event promoter skills to add to your resume

The most important skills for an event promoter resume and required skills for an event promoter to have include:

Customer Service
Event Logistics
Facebook
Promotional Materials
Event Planning
On-Site Promotions
Ticket Sales
Twitter
Trade Shows
Press Releases
Instagram
Local Events
Graphic Design
Station Events
Account Executives

Radio Station
Promotional Campaigns
Giveaways
Community Events
Event Coordination
Event Management
DJ
VIP
NYC
NCAA
PowerPoint
Brand Marketing
Market Research
Photo Shoots
ROI

On-Air Promotions
Social Media Sites
Music Events
NASCAR
Charity Events
YouTube
Increase Sales
Local Businesses
Promotional Programs
Adobe Audition
Event Sponsors
Promotional Strategies
Promotional Efforts
Product Knowledge
Entertainment Events

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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