What does an event promoter do?

An event promoter is responsible for supporting the marketing and media department of an organization in planning public programs and events for promotional purposes. Event promoters assist in the development of marketing campaign materials and reaching out to the target audience, sending invitations, and posting on various social media platforms. They also handle the execution of press releases, email invites, and public relations. An event promoter must have excellent communication and organizational skills, especially in preparing expense reports, coordinating with suppliers, and responding to the guests' inquiries and concerns.
Event promoter responsibilities
Here are examples of responsibilities from real event promoter resumes:
- Create and manage the content for the company's social media pages on Facebook; create campaigns to increase awareness.
- Proofread and type classified ads.
- Promote upcoming shows and events using print products, community presence, and social media, such as Facebook.
- Work with professional athletes at sponsor events, schedule appearances, autograph sessions, VIP events and photo shoots.
- Streamline communication process as the main point of contact for premier clients, musical talent and VIP guests including athletes.
- Assist in areas of interactive marketing, including: SEO, SEM, website design, and social media design.
- Proofread advertisement copy, coordinate insertion
- Assemble and organize weekly competitive analysis PowerPoint presentations.
- Design PowerPoint presentations for sales meetings to prospective advertising clients.
- Work closely with a verity of media organizations to provide various on-air giveaways.
- Develop alumni-networking event leveraging strategic research analysis of diverse alumni groups, expanding the organization's donor database.
- Develop creative ideas and copywriting for several local advertising campaigns.
- Develop associated content for social media including photography, digital artwork, and copywriting.
- Recruit to conduct on-premise marketing activities to promote Anheuser-Busch brands at events nationwide.
Event promoter skills and personality traits
We calculated that 42% of Event Promoters are proficient in Customer Service, Event Logistics, and Facebook. They’re also known for soft skills such as Interpersonal skills, Negotiation skills, and Problem-solving skills.
We break down the percentage of Event Promoters that have these skills listed on their resume here:
- Customer Service, 42%
Brand Ambassador -Product specialist -Delegated to supervise fellow staff -Provided customer service at fast paced events
- Event Logistics, 16%
Distribute internal and external correspondence and communication relative to meeting/event logistics.
- Facebook, 3%
Directed Facebook and Twitter company accounts to create an integrated campaign management strategy.
- Promotional Materials, 2%
Position involved interacting with the public, marketing special events and activities and distributing promotional materials.
- Event Planning, 2%
Facilitated event planning through booking of speakers, marketing, and collaboration with partners and vendors.
- On-Site Promotions, 2%
Assisted the WRMF Promotion Department with all on-air, on-line and on-site promotions.
Most event promoters use their skills in "customer service," "event logistics," and "facebook" to do their jobs. You can find more detail on essential event promoter responsibilities here:
Interpersonal skills. One of the key soft skills for an event promoter to have is interpersonal skills. You can see how this relates to what event promoters do because "meeting, convention, and event planners must establish and maintain positive relationships with clients and suppliers." Additionally, an event promoter resume shows how event promoters use interpersonal skills: "utilize my strong interpersonal skills while working in the capacity of onsite customer service representative for events. "
Negotiation skills. Many event promoter duties rely on negotiation skills. "meeting, convention, and event planners must be able to secure quality products and services at reasonable prices for their clients.," so an event promoter will need this skill often in their role. This resume example is just one of many ways event promoter responsibilities rely on negotiation skills: "handled contract negotiations, writing and editing of advertisements, ticket distribution and giveaways and creation and approval for co-promotional items. "
Problem-solving skills. event promoters are also known for problem-solving skills, which are critical to their duties. You can see how this skill relates to event promoter responsibilities, because "meeting, convention, and event planners must be able to anticipate potential issues and prepare creative solutions that satisfy clients." An event promoter resume example shows how problem-solving skills is used in the workplace: "solved problems with great customer service skills. "
Communication skills. A big part of what event promoters do relies on "communication skills." You can see how essential it is to event promoter responsibilities because "meeting, convention, and event planners exchange information with clients, suppliers, and event staff." Here's an example of how this skill is used from a resume that represents typical event promoter tasks: "promoted in 1995 to coordinate the company's marketing campaigns, promotional programs, and customer communications. "
Organizational skills. Another common skill required for event promoter responsibilities is "organizational skills." This skill comes up in the duties of event promoters all the time, as "meeting, convention, and event planners must multitask, pay attention to details, and meet tight deadlines." An excerpt from a real event promoter resume shows how this skill is central to what an event promoter does: "generated business profit and non-profit organizational events designed promotional material such as flyers and posters photographed and updated facebook fan page"
The three companies that hire the most event promoters are:
- iHeartMedia41 event promoters jobs
- Live Nation Entertainment3 event promoters jobs
- Univision Communications2 event promoters jobs
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Event promoter vs. Ambassador
Ambassadors are responsible for representing brands of the company on special meetings and promotional events. Some duties of an ambassador include meeting with other organization leaders, negotiating agreements for the relationship of two parties, monitoring international situations by being updated with current events, supporting the organization's charity and community works, and maintaining positive interactions. Ambassadors, in most cases, are sent abroad to represent their countries with foreign leaders, sharing the country's best interests and status.
While similarities exist, there are also some differences between event promoters and ambassador. For instance, event promoter responsibilities require skills such as "project management," "event logistics," "on-site promotions," and "ticket sales." Whereas a ambassador is skilled in "patients," "ambassadors," "cleanliness," and "excellent interpersonal." This is part of what separates the two careers.
Ambassadors tend to make the most money working in the technology industry, where they earn an average salary of $36,146. In contrast, event promoters make the biggest average salary, $50,941, in the media industry.On average, ambassadors reach similar levels of education than event promoters. Ambassadors are 0.4% more likely to earn a Master's Degree and 0.4% more likely to graduate with a Doctoral Degree.Event promoter vs. Brand ambassador
A brand ambassador is the face of a company who should have an established network and strong community relationships. Brand ambassadors are hired to represent a label positively and help to promote awareness and acquire more sales. They use different promotional strategies, both online and in-person approaches, to boost marketing and influence a larger audience to invest confidently and consume more. They are present on specific events that would require them to perform product demos, give away or product sampling and participate in advertisements, which makes it crucial for them to be knowledgable with the product or service they promote. Often times, brand ambassadors are influencers, such as celebrities or social media content makers, while some are regular customers who simply love and trust the brand.
In addition to the difference in salary, there are some other key differences worth noting. For example, event promoter responsibilities are more likely to require skills like "project management," "event logistics," "on-site promotions," and "ticket sales." Meanwhile, a brand ambassador has duties that require skills in areas such as "brand awareness," "sales floor," "customer satisfaction," and "good interpersonal." These differences highlight just how different the day-to-day in each role looks.
On average, brand ambassadors earn a lower salary than event promoters. Some industries support higher salaries in each profession. Interestingly enough, brand ambassadors earn the most pay in the professional industry with an average salary of $39,196. Whereas event promoters have higher pay in the media industry, with an average salary of $50,941.brand ambassadors earn similar levels of education than event promoters in general. They're 1.5% less likely to graduate with a Master's Degree and 0.4% more likely to earn a Doctoral Degree.Event promoter vs. Advertising coordinator
An advertising coordinator is responsible for assisting the marketing and public relations department in developing promotional materials and marketing content to improve the client's brand image to the target audience. Advertising coordinators handle the publishing of resources through various media platforms, creating competitive and creative assets according to market demands and client specifications. They also recommend techniques to improve advertising processes to attract potential clients and identify opportunities that would generate more revenue and increase the company's profits.
Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from event promoter resumes include skills like "customer service," "project management," "event logistics," and "on-site promotions," whereas an advertising coordinator is more likely to list skills in "google adwords," "insertion orders," "sales reps," and "google analytics. "
Advertising coordinators earn the highest salary when working in the real estate industry, where they receive an average salary of $65,982. Comparatively, event promoters have the highest earning potential in the media industry, with an average salary of $50,941.advertising coordinators typically earn similar educational levels compared to event promoters. Specifically, they're 0.6% less likely to graduate with a Master's Degree, and 0.1% less likely to earn a Doctoral Degree.Event promoter vs. Campus representative
A campus representative works for colleges and universities where their role is to promote the campus, aiming to recruit potential students. They are responsible for visiting high schools and representing the campus in different events like college fairs, reaching out to guidance counselors, and preparing materials such as brochures or presentations. Moreover, they may also communicate directly with potential recruits, assisting them by answering inquiries, discussing programs, and arranging appointments. In some universities, a campus representative may also organize and facilitate tours and other events.
Even though a few skill sets overlap between event promoters and campus representatives, there are some differences that are important to note. For one, an event promoter might have more use for skills like "customer service," "project management," "event logistics," and "on-site promotions." Meanwhile, some responsibilities of campus representatives require skills like "on-campus events," "flyers," "brand awareness," and "greek life. "
Campus representatives reach similar levels of education compared to event promoters, in general. The difference is that they're 1.3% more likely to earn a Master's Degree, and 0.5% more likely to graduate with a Doctoral Degree.Types of event promoter
Updated January 8, 2025











