We calculated that 38% of Event Promoters are proficient in Customer Service, Event Logistics, and Online. They’re also known for soft skills such as Interpersonal skills, Negotiation skills, and Problem-solving skills.
We break down the percentage of Event Promoters that have these skills listed on their resume here:
Most event promoters list "customer service," "event logistics," and "online" as skills on their resumes. We go into more details on the most important event promoter responsibilities here: Arguably the most important personality trait for an event promoter to have happens to be interpersonal skills. An example from a resume said this about the skill, "meeting, convention, and event planners must establish and maintain positive relationships with clients and suppliers" Additionally, other resumes have pointed out that event promoters can use interpersonal skills to "utilized interpersonal skills with high energy to draw in curiosity of prospective customers. " While it may not be the most important skill, we found that many event promoter duties rely on negotiation skills. This example from a event promoter explains why: "meeting, convention, and event planners must be able to negotiate service contracts for events." This resume example is just one of many ways event promoters are able to utilize negotiation skills: "liaised between sales negotiation and creative-execution teams to ensure seamless communication throughout all stages of campaign development process. " Event promoters are also known for problem-solving skills, which can be critical when it comes to performing their duties. An example of why this skill is important is shown by this snippet that we found in a event promoter resume: "meeting, convention, and event planners must be able to develop creative solutions that satisfy clients" We also found this resume example that details how this skill is put to the test: "solved problems with great customer service skills. " A thorough review of lots of resumes revealed to us that "communication skills" is important to completing event promoter responsibilities. This resume example shows just one way event promoters use this skill: "meeting, convention, and event planners communicate with clients, suppliers, and event staff" Here's an example of how this skill is used from a resume that represents typical event promoter tasks: "promoted in 1995 to coordinate the company's marketing campaigns, promotional programs, and customer communications. " Another common skill for an event promoter to be able to utilize is "organizational skills." Meeting, convention, and event planners must multitask, pay attention to details, and meet tight deadlines in order to provide high-quality meetings an event promoter demonstrated the need for this skill by putting this on their resume: "maintain accurate event financial records and adhere to required departmental and organizational processes/protocol generation of special events orders. "
See the full list of event promoter skills.
We've found that 74.6% of event promoters have earned a bachelor's degree. Furthermore, 5.2% earned their master's degrees before becoming an event promoter. While it's true that most event promoters have a college degree, it's generally possible to become one with only a high school degree. In fact, one out of every eight event promoters did not spend the extra money to attend college.
Those event promoters who do attend college, typically earn either a business degree or a communication degree. Less commonly earned degrees for event promoters include a marketing degree or a public relations degree.
But if you're interested in companies where you might earn a high salary, event promoters tend to earn the biggest salaries at University of Rio Grande, iHeartMedia, and Entravision Communications. Take University of Rio Grande for example. The median event promoter salary is $37,810. At iHeartMedia, event promoters earn an average of $37,568, while the average at Entravision Communications is $36,781. You should take into consideration how difficult it might be to secure a job with one of these companies.
View more details on event promoter salaries across the United States.
Some other companies you might be interested in as a event promoter include CBS, Clear Channel Communications Inc, and American Diabetes Association. These three companies were found to hire the most event promoters from the top 100 U.S. educational institutions.