An event promoter is responsible for supporting the marketing and media department of an organization in planning public programs and events for promotional purposes. Event promoters assist in the development of marketing campaign materials and reaching out to the target audience, sending invitations, and posting on various social media platforms. They also handle the execution of press releases, email invites, and public relations. An event promoter must have excellent communication and organizational skills, especially in preparing expense reports, coordinating with suppliers, and responding to the guests' inquiries and concerns.

Event Promoter Responsibilities

Here are examples of responsibilities from real event promoter resumes representing typical tasks they are likely to perform in their roles.

  • Coordinate the setup of events and manage personnel.
  • Implement, manage NPRP s LinkedIn account, successfully create content and run advertising campaigns.
  • Manage the social media every Saturday night recording the event and sharing on Snapchat and Instagram platform.
  • Create and manage the content for the company's social media pages on Facebook; create campaigns to increase awareness.
  • Initiate an effective data migration strategy to centralize donor database, cultivate donor relationships and manage donations.
  • Require regular contact and updates on twitter and Instagram.
  • Pursue and establish new accounts to increase product sales within the assigned territory.
  • Learned the basics about SEO and SEM.
  • Proofread and type classified ads.
  • Negotiate financial contracts for DJ Ron Britain's live broadcasts.
Event Promoter Traits
Interpersonal skills involves being able to communicate efficiently with multiple people regarding your thoughts, ideas and feedback.
Negotiation skills is the ability to reach a compromise through cooperation, which is especially important in a team environment.
Problem-solving skills is the way that one is able to effectively solve a problem in a timely manner.

Event Promoter Job Description

Perhaps the hardest question to answer when deciding on a career as an event promoter is "should I become an event promoter?" You might find this info to be helpful. When compared to other jobs, event promoter careers are projected to have a growth rate described as "faster than average" at 7% from 2018 through 2028. This is in accordance with the Bureau of Labor Statistics. What's more, is that the projected number of opportunities that are predicted to become available for a event promoter by 2028 is 9,600.

An event promoter annual salary averages $35,989, which breaks down to $17.3 an hour. However, event promoters can earn anywhere from upwards of $27,000 to $47,000 a year. This means that the top-earning event promoters make $20,000 more than the lowest-earning ones.

As is the case with most jobs, it takes work to become an event promoter. Sometimes people change their minds about their career after working in the profession. That's why we looked into some other professions that might help you find your next opportunity. These professions include an ambassador, brand ambassador, advertising coordinator, and campus representative.

Event Promoter Jobs You Might Like

Event Promoter Resume Examples

Event Promoter Skills and Personality Traits

We calculated that 38% of Event Promoters are proficient in Customer Service, Event Logistics, and Online. They’re also known for soft skills such as Interpersonal skills, Negotiation skills, and Problem-solving skills.

We break down the percentage of Event Promoters that have these skills listed on their resume here:

  • Customer Service, 38%

    Brand Ambassador -Product specialist -Delegated to supervise fellow staff -Provided customer service at fast paced events

  • Event Logistics, 14%

    Distribute internal and external correspondence and communication relative to meeting/event logistics.

  • Online, 4%

    Recommended best practices and implemented online marketing efforts that complemented the university's marketing strategies.

  • Special Events, 3%

    Conceptualized, developed and executed social media marketing strategies including content management, organization and distribution on multiple channels for special events

  • Radio Station, 3%

    Organized the logistics and contracts of promotions and special event for this small radio station formerly affiliated with Minnesota Public Radio.

  • Facebook, 3%

    Directed Facebook and Twitter company accounts to create an integrated campaign management strategy.

Most event promoters list "customer service," "event logistics," and "online" as skills on their resumes. We go into more details on the most important event promoter responsibilities here:

  • Arguably the most important personality trait for an event promoter to have happens to be interpersonal skills. An example from a resume said this about the skill, "meeting, convention, and event planners must establish and maintain positive relationships with clients and suppliers" Additionally, other resumes have pointed out that event promoters can use interpersonal skills to "utilized interpersonal skills with high energy to draw in curiosity of prospective customers. "
  • While it may not be the most important skill, we found that many event promoter duties rely on negotiation skills. This example from a event promoter explains why: "meeting, convention, and event planners must be able to negotiate service contracts for events." This resume example is just one of many ways event promoters are able to utilize negotiation skills: "liaised between sales negotiation and creative-execution teams to ensure seamless communication throughout all stages of campaign development process. "
  • Event promoters are also known for problem-solving skills, which can be critical when it comes to performing their duties. An example of why this skill is important is shown by this snippet that we found in a event promoter resume: "meeting, convention, and event planners must be able to develop creative solutions that satisfy clients" We also found this resume example that details how this skill is put to the test: "solved problems with great customer service skills. "
  • A thorough review of lots of resumes revealed to us that "communication skills" is important to completing event promoter responsibilities. This resume example shows just one way event promoters use this skill: "meeting, convention, and event planners communicate with clients, suppliers, and event staff" Here's an example of how this skill is used from a resume that represents typical event promoter tasks: "promoted in 1995 to coordinate the company's marketing campaigns, promotional programs, and customer communications. "
  • Another common skill for an event promoter to be able to utilize is "organizational skills." Meeting, convention, and event planners must multitask, pay attention to details, and meet tight deadlines in order to provide high-quality meetings an event promoter demonstrated the need for this skill by putting this on their resume: "maintain accurate event financial records and adhere to required departmental and organizational processes/protocol generation of special events orders. "
  • See the full list of event promoter skills.

    We've found that 74.6% of event promoters have earned a bachelor's degree. Furthermore, 5.2% earned their master's degrees before becoming an event promoter. While it's true that most event promoters have a college degree, it's generally possible to become one with only a high school degree. In fact, one out of every eight event promoters did not spend the extra money to attend college.

    Those event promoters who do attend college, typically earn either a business degree or a communication degree. Less commonly earned degrees for event promoters include a marketing degree or a public relations degree.

    But if you're interested in companies where you might earn a high salary, event promoters tend to earn the biggest salaries at University of Rio Grande, iHeartMedia, and Entravision Communications. Take University of Rio Grande for example. The median event promoter salary is $37,810. At iHeartMedia, event promoters earn an average of $37,568, while the average at Entravision Communications is $36,781. You should take into consideration how difficult it might be to secure a job with one of these companies.

    View more details on event promoter salaries across the United States.

    Some other companies you might be interested in as a event promoter include CBS, Clear Channel Communications Inc, and American Diabetes Association. These three companies were found to hire the most event promoters from the top 100 U.S. educational institutions.

    The three companies that hire the most prestigious event promoters are:

      What Ambassadors Do

      Ambassadors are responsible for representing brands of the company on special meetings and promotional events. Some duties of an ambassador include meeting with other organization leaders, negotiating agreements for the relationship of two parties, monitoring international situations by being updated with current events, supporting the organization's charity and community works, and maintaining positive interactions. Ambassadors, in most cases, are sent abroad to represent their countries with foreign leaders, sharing the country's best interests and status.

      In this section, we compare the average event promoter annual salary with that of an ambassador. Typically, ambassadors earn a $13,557 lower salary than event promoters earn annually.

      Even though event promoters and ambassadors have vast differences in their careers, a few of the skills required to do both jobs are similar. For example, both careers require customer service, special events, and facebook in the day-to-day roles.

      As far as similarities go, this is where it ends because an event promoter responsibility requires skills such as "project management," "event logistics," "online," and "radio station." Whereas a ambassador is skilled in "positive attitude," "ambassadors," "emergency," and "curiosity." So if you're looking for what truly separates the two careers, you've found it.

      Ambassadors tend to make the most money in the manufacturing industry by averaging a salary of $35,067. In contrast, event promoters make the biggest average salary of $37,788 in the media industry.

      On average, ambassadors reach similar levels of education than event promoters. Ambassadors are 1.7% less likely to earn a Master's Degree and 0.5% more likely to graduate with a Doctoral Degree.

      What Are The Duties Of a Brand Ambassador?

      A brand ambassador is the face of a company who should have an established network and strong community relationships. Brand ambassadors are hired to represent a label positively and help to promote awareness and acquire more sales. They use different promotional strategies, both online and in-person approaches, to boost marketing and influence a larger audience to invest confidently and consume more. They are present on specific events that would require them to perform product demos, give away or product sampling and participate in advertisements, which makes it crucial for them to be knowledgable with the product or service they promote. Often times, brand ambassadors are influencers, such as celebrities or social media content makers, while some are regular customers who simply love and trust the brand.

      The next role we're going to look at is the brand ambassador profession. Typically, this position earns a lower pay. In fact, they earn a $9,251 lower salary than event promoters per year.

      Not everything about these jobs is different. Take their skills, for example. Event promoters and brand ambassadors both include similar skills like "customer service," "special events," and "facebook" on their resumes.

      In addition to the difference in salary, there are some other key differences that are worth noting. For example, event promoter responsibilities are more likely to require skills like "project management," "event logistics," "online," and "radio station." Meanwhile, a brand ambassador might be skilled in areas such as "sales floor," "product sales," "product demonstrations," and "store management." These differences highlight just how different the day-to-day in each role looks.

      On average, brand ambassadors earn a lower salary than event promoters. There are industries that support higher salaries in each profession respectively. Interestingly enough, brand ambassadors earn the most pay in the manufacturing industry with an average salary of $53,386. Whereas, event promoters have higher paychecks in the media industry where they earn an average of $37,788.

      On the topic of education, brand ambassadors earn similar levels of education than event promoters. In general, they're 3.6% less likely to graduate with a Master's Degree and 0.5% less likely to earn a Doctoral Degree.

      How an Advertising Coordinator Compares

      An advertising coordinator is responsible for assisting the marketing and public relations department in developing promotional materials and marketing content to improve the client's brand image to the target audience. Advertising coordinators handle the publishing of resources through various media platforms, creating competitive and creative assets according to market demands and client specifications. They also recommend techniques to improve advertising processes to attract potential clients and identify opportunities that would generate more revenue and increase the company's profits.

      The third profession we take a look at is advertising coordinator. On an average scale, these workers bring in higher salaries than event promoters. In fact, they make a $3,363 higher salary per year.

      While looking through the resumes of several event promoters and advertising coordinators we discovered that both professions have similar skills. These similarities include skills such as "online," "special events," and "facebook," but they differ when it comes to other required skills.

      Some important key differences between the two careers are a few of the skills necessary to fulfill responsibilities. Some examples from event promoter resumes include skills like "customer service," "project management," "event logistics," and "radio station," whereas an advertising coordinator might be skilled in "layout," "analytics," "ensure accuracy," and "insertion orders. "

      Additionally, advertising coordinators earn a higher salary in the media industry compared to other industries. In this industry, they receive an average salary of $49,489. Additionally, event promoters earn an average salary of $37,788 in the media industry.

      Advertising coordinators are known to earn similar educational levels when compared to event promoters. Additionally, they're 3.0% more likely to graduate with a Master's Degree, and 0.1% more likely to earn a Doctoral Degree.

      Description Of a Campus Representative

      A campus representative works for colleges and universities where their role is to promote the campus, aiming to recruit potential students. They are responsible for visiting high schools and representing the campus in different events like college fairs, reaching out to guidance counselors, and preparing materials such as brochures or presentations. Moreover, they may also communicate directly with potential recruits, assisting them by answering inquiries, discussing programs, and arranging appointments. In some universities, a campus representative may also organize and facilitate tours and other events.

      Campus representatives tend to earn a lower pay than event promoters by about $20,101 per year.

      While their salaries may vary, event promoters and campus representatives both use similar skills to perform their jobs. Resumes from both professions include skills like "special events," "facebook," and "promotional materials. "

      Even though a few skill sets overlap, there are some differences that are important to note. For one, an event promoter might have more use for skills like "customer service," "project management," "event logistics," and "online." Meanwhile, some campus representatives might include skills like "on-campus events," "student groups," "greek life," and "apple" on their resume.

      Campus representatives reach similar levels of education when compared to event promoters. The difference is that they're 4.6% more likely to earn a Master's Degree less, and 1.2% more likely to graduate with a Doctoral Degree.