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What does an event representative do?

Updated January 8, 2025
7 min read
What does an event representative do

An event representative organizes and executes special events and marketing campaigns for special guests and clients and assists in the promotion and publicity of these events. They must ensure that all contracts, regulations, and safety details are followed and adhered to. They may also host parties, high-end tournaments, concerts and assist marketing managers in coordinating special events for tourists while exhibiting the utmost professionalism. Representatives have excellent customer service and provide feedback and solutions to management to improve sales results.

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Event representative responsibilities

Here are examples of responsibilities from real event representative resumes:

  • Manage all POS, features, team sports, leagues and all other event activation for retail restaurants and bars.
  • Organize in house deliveries, client and VIP amenities, introduction letters/thank you letters and transportation transfers.
  • Work with promotional partners (radio, television, newspaper and social media) to coordinate ticket distribution and merchandise giveaways.
  • Plan and execute tradeshow exhibit of 20,000 sf and an additional 2,400 sf of executive meeting room space with VIP lounge.
  • Verify medicaid waive eligibility for non-emergency transportation.
  • Verify medicaid waive eligibility for non-emergency transportation.

Event representative skills and personality traits

We calculated that 30% of Event Representatives are proficient in Customer Service, Giveaways, and Product Awareness. They’re also known for soft skills such as Physical stamina, Self-confidence, and Customer-service skills.

We break down the percentage of Event Representatives that have these skills listed on their resume here:

  • Customer Service, 30%

    Provided great customer service skills assisting in Special event Gift Giveaways by distributing entitled gifts for Casino Players

  • Giveaways, 9%

    Demonstrate current knowledge of all Marketing Operations Club promotions, giveaways, gifts.

  • Product Awareness, 8%

    Conducted promotional events and advertising campaigns in multiple big-box retailers aimed at enhancing product awareness.

  • VIP, 6%

    Planned and executed tradeshow exhibit of 20,000 sf and an additional 2,400 sf of executive meeting room space with VIP lounge.

  • Brand Awareness, 6%

    Established appropriate target market and interacted with consumers, both individually and as a team, to create brand awareness.

  • Excellent Guest, 5%

    Provide excellent guest services for patrons attending the various events.

Common skills that an event representative uses to do their job include "customer service," "giveaways," and "product awareness." You can find details on the most important event representative responsibilities below.

Physical stamina. The most essential soft skill for an event representative to carry out their responsibilities is physical stamina. This skill is important for the role because "wholesale and manufacturing sales representatives are often on their feet for a long time and may carry heavy sample products." Additionally, an event representative resume shows how their duties depend on physical stamina: "responded to telephone calls, e-mails and physical mail correspondence. "

Self-confidence. Many event representative duties rely on self-confidence. "wholesale and manufacturing sales representatives must be confident and persuasive when making sales presentations," so an event representative will need this skill often in their role. This resume example is just one of many ways event representative responsibilities rely on self-confidence: "input of confidential data entry of borrowers' personal information. "

Customer-service skills. This is an important skill for event representatives to perform their duties. For an example of how event representative responsibilities depend on this skill, consider that "wholesale and manufacturing sales representatives must be able to listen to the customer’s needs and concerns before and after the sale." This excerpt from a resume also shows how vital it is to everyday roles and responsibilities of an event representative: "represent t-mobile wireless product knowledge and service to customer and employees of retail sales partners in the district. ".

Interpersonal skills. event representative responsibilities often require "interpersonal skills." The duties that rely on this skill are shown by the fact that "wholesale and manufacturing sales representatives must be able to work well with many types of people." This resume example shows what event representatives do with interpersonal skills on a typical day: "use interpersonal and customer service skills to engage potential customers, clients, and leads. "

See the full list of event representative skills

The three companies that hire the most event representatives are:

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Compare different event representatives

Event representative vs. Ambassador

Ambassadors are responsible for representing brands of the company on special meetings and promotional events. Some duties of an ambassador include meeting with other organization leaders, negotiating agreements for the relationship of two parties, monitoring international situations by being updated with current events, supporting the organization's charity and community works, and maintaining positive interactions. Ambassadors, in most cases, are sent abroad to represent their countries with foreign leaders, sharing the country's best interests and status.

We looked at the average event representative salary and compared it with the wages of an ambassador. Generally speaking, ambassadors are paid $7,218 lower than event representatives per year.While the two careers have a salary gap, they share some of the same responsibilities. Employees in both event representative and ambassador positions are skilled in customer service, vip, and excellent guest.

These skill sets are where the common ground ends though. The responsibilities of an event representative are more likely to require skills like "giveaways," "product awareness," "brand awareness," and "trade shows." On the other hand, a job as an ambassador requires skills like "patients," "ambassadors," "cleanliness," and "excellent interpersonal." As you can see, what employees do in each career varies considerably.

Ambassadors tend to make the most money working in the technology industry, where they earn an average salary of $36,146. In contrast, event representatives make the biggest average salary, $36,873, in the professional industry.On average, ambassadors reach similar levels of education than event representatives. Ambassadors are 1.8% more likely to earn a Master's Degree and 0.2% more likely to graduate with a Doctoral Degree.

Event representative vs. Promotions assistant

Promotions assistants work as part of a marketing team within an organization. Their primary job is to provide support to the marketing team leads. They perform varied duties and responsibilities that include providing updates on promotions related to sales, maintaining and conveying a station events calendar, and overseeing the set-up of station events. In addition, promotions assistants may perform office or admin tasks such as answering phone calls and drafting reports. They also act as a liaison between listeners and radio stations.

On average, promotions assistants earn a $5,078 lower salary than event representatives a year.Only some things about these jobs are the same. Take their skills, for example. Event representatives and promotions assistants both require similar skills like "customer service," "giveaways," and "vip" to carry out their responsibilities.

While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that event representative responsibilities requires skills like "product awareness," "brand awareness," "excellent guest," and "sound knowledge." But a promotions assistant might use other skills in their typical duties, such as, "excellent organizational," "photoshop," "live events," and "facebook."

Average education levels between the two professions vary. Promotions assistants tend to reach similar levels of education than event representatives. In fact, they're 0.4% less likely to graduate with a Master's Degree and 0.2% less likely to earn a Doctoral Degree.

Event representative vs. Promoter

Promoters are responsible for the demonstration of the products they offer, highlighting its features and responding to the customers' inquiries and concerns. A promoter should have excellent communication and marketing skills to persuade existing and potential customers to buy the products or services. They must also be able to negotiate well, especially on the pricing and product warranty. Promoters also assist in marketing promotional offers and special discounts, as well as joining in various events for product endorsements. They record transactions accurately, process payments, and request a new batch of stocks as needed.

On average scale, promoters bring in lower salaries than event representatives. In fact, they earn a $2,072 lower salary per year.By looking over several event representatives and promoters resumes, we found that both roles require similar skills in their day-to-day duties, such as "customer service," "giveaways," and "vip." But beyond that, the careers look very different.

The required skills of the two careers differ considerably. For example, event representatives are more likely to have skills like "product awareness," "brand awareness," "excellent guest," and "sound knowledge." But a promoter is more likely to have skills like "facebook," "windows," "local events," and "twitter."

Promoters make a very good living in the finance industry with an average annual salary of $43,125. On the other hand, event representatives are paid the highest salary in the professional industry, with average annual pay of $36,873.Most promoters achieve a similar degree level compared to event representatives. For example, they're 0.8% more likely to graduate with a Master's Degree, and 0.1% more likely to earn a Doctoral Degree.

Event representative vs. Brand ambassador

A brand ambassador is the face of a company who should have an established network and strong community relationships. Brand ambassadors are hired to represent a label positively and help to promote awareness and acquire more sales. They use different promotional strategies, both online and in-person approaches, to boost marketing and influence a larger audience to invest confidently and consume more. They are present on specific events that would require them to perform product demos, give away or product sampling and participate in advertisements, which makes it crucial for them to be knowledgable with the product or service they promote. Often times, brand ambassadors are influencers, such as celebrities or social media content makers, while some are regular customers who simply love and trust the brand.

Brand ambassadors average a lower salary than the annual salary of event representatives. The difference is about $2,698 per year.While both event representatives and brand ambassadors complete day-to-day tasks using similar skills like customer service, giveaways, and product awareness, the two careers vary in some skills.While some skills are required in each professionacirc;euro;trade;s responsibilities, there are some differences to note. "excellent guest," "sound knowledge," "event management," and "slot tournaments" are skills that commonly show up on event representative resumes. On the other hand, brand ambassadors use skills like sales floor, good interpersonal, product sales, and pet on their resumes.The professional industry tends to pay the highest salaries for brand ambassadors, with average annual pay of $39,196. Comparatively, the highest event representative annual salary comes from the professional industry.In general, brand ambassadors hold similar degree levels compared to event representatives. Brand ambassadors are 0.2% less likely to earn their Master's Degree and 0.2% less likely to graduate with a Doctoral Degree.

Types of event representative

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.